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BMW Presentation
- 1. Presentation on ManufacturingProcess Presented by – Bas
- 2. Its All aboutLuxury It’s a 4 Wheeler Premium segment Automobile Most Stylish and Attractive Name Starts with “B” and Ends with “W” The car Which Biji Mam talks mostly……
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- 5. Die Another Day(2002) James Bond
- 6. “The truth isthat innovation is a key element for BMW’s success in the premium market and one of the key motivations to buy a BMW” ----- BMW Group
- 7. Founded - 21July 1917 Founder(s) - Franz Josef Popp Headquarters - Munich, Germany Area served - Worldwide Key people - Norbert Reithofer (CEO), Joachim Milberg (Chairman of the supervisory board), Adrian van Hooydonk Design Director Products -Automobiles, motorcycles, bicycles Production output- 1,481,253 Automobiles (2010) 112,271 Motorcycles (2010) Employees - 1,70,306 Subsidiaries - Rolls-Royce Motor Cars
- 8. 5 continents 1,00,306associates 3automobile brands 2motorcycle brands BMW GROUP1
- 9. BMW founded asAero-engine manufacturing company in 1917 Motorcycle and passengers cars First motorcycle model BMW R32 in 1923 1981 BMW becomes the first European carmaker
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- 11. The first carwhich BMW successfully produced and the car which launched BMW on the road to automobile production was the DIXI.
- 12. Followed by….. Dixi (1929)315/1 (1934) 319/1 (1934) ..success in international racing events – Lightweight construction, outstanding aerodynamics, high performance and elegance…. BMW 238 sports in 1936
- 13. Until 1950s BMWconcentrated on limited no. of models and focus on other parts of Europe BMW 507 Roadster
- 14. In 1995introduced BMW 5 Series and Z3 Roadster as well Positioned as elegance dynamic performance and safety During 1970’s and 1980’s BMW expanded its operation in the USA and Australia… German brands like Volkswagen and Mercedes and became serious competitors to these brands in the premium car business.
- 16. BMW Cars in India 1Series 3 Series 5 Series 6 Series 7 Series (2011-present) Hatchback (2012–present) Sedan (2010–present) Sedan (2008–present) Sedan (2010–present) Coupe
- 17. BMW Cars in India X3 X5 Z4 MINI (2010–present)SUV (2006–present) SUV (2009–present) Sports Roadster
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- 25. BMW’s process inproduction was by use of sensory robots to transfer the car machine part from one unit to other and within each unit they automated it so as to reduce Time, Cost, labor work mainly to increase Quality. Special type of robot called “Hovercraft” designed and patent by BMW, use to lift the 20kg exhaust pipe and assemble in car body. Robots performing Spot welding Hovercraft robot
- 26. BUFFER STORAGE A Bufferrefers to a zone in flow lines where some parts after processing are temporarily stored before they are moved to next station for processing. Engine buffer storage Car Body part buffer storage
- 27. BODY MANUFACTURE Itsused to assembly body operation of car. This Video shows how Body is Manufactured by BMW using ROBOTS
- 28. ENGINE MANUFACTURE BMW enginesare using technologies such as: Direct injection (called High Precision Injection by BMW). Turbocharging Variable valve lift (called Valvetronic by BMW) Variable valve timing (called VANOS by BMW
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- 30. WORKPART MECHANISM Itis used assembly of Car parts so workers will have ease of access to all parts of car. Man working in tilt and wear mechanism to assemble the car part
- 31. Production of Bike, Mini Coupe, RollsRoyse and Car Ina video
- 32. BMW Active E •BMW Active Hybrid The BMW Concept 7 Series ActiveHybrid combines an engine based on the High Precision Injection V8 Twin Turbo (where it delivers 300 kW/407 hp) with an electric motor that is only designed to provide support to the internal combustion engine. The electric motor is integrated between transmission and engine and provides 15 kW of power and 210 Nm of torque. the electric motor increases the potential of the eight-cylinder petrol engine while using Brake Energy Regeneration – mostly in urban traffic – to reduce fuel consumption and CO2 emissions The BMW ActiveE is a electric car based on the BMW 1 Series small family cars. US Environmental Protection Agency official range is 151 kilometers with an energy consumption of 33 kW·h/100 miles What are BMW Group's driving concepts of the future?
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