Mercedes-Benz originated in 1871 and is headquartered in Stuttgart, Germany. It produces automobiles, trucks, buses and engines. Some significant car models include the 1928 SSK, 1930 Grosser Mercedes, 1934 500K, 1936 260 D as the world's first diesel car, and the 1965 Mercedes Benz S Class. Strengths include its reputation for quality, innovation leadership including introducing diesel engines and ABS, and large research and development budget. Weaknesses are its expense and lack of suitability for Indian roads. Opportunities exist in hybrid vehicles, increased incomes in India, and competition issues at other brands. Threats include emissions regulations, competition from Renault-Volvo cooperation, and Tata

1. Presentation By M. Suyambuvel

2. Introduction Originated in the 1871 Gottlieb Daimler and Karl Benz Headquarter: Stuttgart, Germany Present CEO: Dieter Zetsche A Division of Daimler AG

3. Similarity in Logos

4. History of Benz logo Reliability Speed Quality of Workmanship Land Air Sea SYMBOLIZES

5. Benz sold at Ebay.com!

6. Products Automobiles Trucks Buses Engines

7. Significant Car models 1928: SSK model 1930: Grosser Mercedes 1934: 500K 1936: 260 D (World’s 1 st diesel car) 1938: W195 1951: Mercedes-Benz 300 1959: Fintail 1963: Mercedes Benz 230SL (Pagoda) 1965: Mercedes Benz “S Class” 1974: 240 D 1976: 300 D 1979: G Class 1986: E Class 1993: C Class 1997: M Class 2004: Mercedes Benz SLR McLaren 2005: Mercedes Benz CLS 2007: E320, GL320 Bluetec, ML320, R320

8. SWOT Analysis Strengths Company does more than just autos Mercedes Benz has outstanding reputation Strong Brand value A leader in innovation 1 st to introduce Diesel engine 1 st to introduce fuel injection and anti locking brakes Lack of capital constraints Holds patents on the majority of safety features $12 billion allocated for research and development . Involvement in motor sport. McLaren Mercedes

9. Weakness Black mark w.r.t Motor Sport Mercedes cars killed close to 80 spectators at a race in Le Mans Took a break from this type of racing Expensive Doesn’t suit Indian roads Manual transmissions are hard to find in Mercedes

10. Opportunities A hybrid car, which is very environmentally friendly, will be launched soon Safety failures at Ford should open door for Mercedes Benz Increased Income and spending power By 2010, India will have an astonishing 1, 40,000 millionaires Increased demand for luxury cars

11. Threats Laws and regulations regarding emission requirements Competition Recent agreement of co-operation between the French Renaut and Swedish Volvo Tata acquiring Jaguar

12. Mercedes Benz - CSR Mercedes-Benz Recalls Problematic Cars From China (1483 S Class Sedan cars) “ Swing for the Stars” Tennis summer camp Schools in Africa Community development activities in Africa Mercedes-Benz Border Cricket Academy at Mercedes-Benz park, East London

13. Mercedes McLaren Vodafone Founded in the year 1963 Runner up of F1 ‘08 Present drivers Lewis Hamilton Heikki Kovalainen

14. As a Sponsor Mercedes-Benz Fashion week (Miami) ASIAN golf tour 2008 Chinese Tennis Grand-Prix “Mercedes-Benz Cup” The 6th Annual Mercedes Trophy Golf Tournament, China

15. Benz - No. 1 Choice Sultan of Brunei – Benz Pullman David Beckham – Mercedes-Benz S500 (Silver )

16. Brad Pitt – Benz G500 Aishwarya Roy – Merc E220

17. Adolf Hitler – Mannerheim 770K Pope Benedict XVI – Benz Popemobile

18. Other Celebrities Aamir Khan Hrithick Roshan Anil Kapoor Govinda Mallika Sherawat Akshay Kanna Manisha Koirala Tabu…etc

19. Sources www.wikipedia.com/mercedes-benz www.mercedes-benz.com www.mercedesforum.com www.economictimes.indiatimes.com/Specials/Auto/Mercedes-Benz_lights_the_way

20. THANK YOU