Mercedes-Benz originated in 1871 and is headquartered in Stuttgart, Germany. It produces automobiles, trucks, buses and engines. Some significant car models include the 1928 SSK, 1930 Grosser Mercedes, 1934 500K, 1936 260 D as the world's first diesel car, and the 1965 Mercedes Benz S Class. Strengths include its reputation for quality, innovation leadership including introducing diesel engines and ABS, and large research and development budget. Weaknesses are its expense and lack of suitability for Indian roads. Opportunities exist in hybrid vehicles, increased incomes in India, and competition issues at other brands. Threats include emissions regulations, competition from Renault-Volvo cooperation, and Tata