Mercedes-Benz traces its origins to 1886 and the creation of the first petrol-powered car by Karl Benz. It was formed in 1926 by the merger of Karl Benz's and Gottlieb Daimler's companies. Mercedes-Benz entered the Indian market in 1994 and has manufacturing plants in Pune and Chennai. It targets upper middle and upper class individuals seeking a luxury automobile and status symbol. While it faces strong competition and high costs, Mercedes-Benz maintains strategic advantages as the oldest luxury car manufacturer through innovative technology, quality service, and strong brand equity.

1. PRESENTED BY:AAMIR PATEL (20)

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INTRODUCTION
HISTORY
COMING IN INDIA
VISION AND MISSION STATEMENT
CUSTOMER GROUP
CUSTOMER FUNCTION
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ALTERNATIVE TECHNOLOGY
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SWOT ANALYSIS
MODEL RANGE
PRODUCT PORTFOLIO
COMPETETION
TECHNOLOGY
CASE STUDY
CONCLUSION
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3. 
Mercedes-Benz is a multinational division of
the German manufacturer Daimler AG, and the
brand is used for luxury automobiles, buses,
coaches, and trucks. Mercedes-Benz is
headquartered in Stuttgart, BadenWürttemberg, Germany.

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Mercedes benz traces its origin to
1886 with Karl Benz's creation of
the first petrol-powered car.
Mercedes Benz was formed in the
year 1926 by merger of Karl
Benz's and Gottlieb Daimler's
companies into the Daimler-Benz
company.
The first mercedes - benz car was
launched in 1926- MERCEDES
BENZ 8/38 PS.
Throughout the 1930s, MercedesBenz produced the 770 model, a
car that was popular during
Germany's Nazi period.

5. Mercedes-Benz 8/38 PS

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Daimler entered the Indian market and set up
Mercedes-Benz India Ltd in 1994. The company was
later renamed DaimlerChrysler India Private Ltd after
the merger of parent company Daimler with Chrysler.
The passenger cars manufacturing plant is located
in Pune, same as the headquarters and the comercial
vehicle manufacturing plant is located outside chennai.
Mercedes-Benz India currently has 31 dealerships and
41 service stations across 31 cities in India.

7. Vision
Mission
“A pioneering spirit and power
of innovation for sustainable
mobility. As the inventors of the
automobile, we are equally
committed to protection of the
climate and the environment
and to the safety of our vehicles
and accident prevention. Our
customers - and all other road
users - throughout the world can
put their trust in this
commitment.”
Rejecting
compromise
Considering every detail.
Basing their work in
competition
Being environmentally
sustainable
Being a global company.

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Mercedes effectively
targets the upper middle
class and upper class
individuals who desire a
luxury automobile.
Through its advertising
Mercedes Benz has clearly
staked its position as a
leading innovator in the
industry and its cars are a
status symbol.

9. Status
symbol.
Luxury and comfort.
High technologically
advanced features.
Smooth ride.

10. 
Innovative, differentiated
sales formats.
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Personal preferences of
customers.
Brand expansion and
integrated marketing.
Personalised sales
experience for individual
customer contact at the
retail level.
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11. Strength
Weaknesses
High
Mercedes
brand equity as one of
the finest and strongest
brands.
Drive-train technologies,
interior features, and safety
systems.
Exceptional service quality,
an industry landmark.
Mercedes Benz is one of the
most popular brand names in
the world.
Benz is an
expensive car, thus has a
limited target group.
High maintenance cost
and less mileage.
Very expensive spare
parts.

12. Opportunities
Threats
Developing
Intense
hybrid cars
and fuel efficient cars for
the future.
Tapping emerging
market across the world
and building a global
brand.
Fast growing luxury
automobile market and
increased income.
competition.
Increasing fuel prices.
Improvement in public
transport

13. Models:
A-Class
B-Class
C-Class
CL-Class
CLA-Class
CLS-Class
E-Class
G-Class
GL-Class
GLA-Class
GLK-Class
M-Class
R-Class
S-Class
SL-Class
SLK-Class
SLS
AMG
Viano
Citan

15. 
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BMW
Audi
Honda
Skoda
Volkswagen

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Mercedes benz is the latest car manufacturing
company to use cloud technology.
According to their recent ad, the company has
come with apps that allow drivers to check all
the latest happenings.

17. 
Mercedes Benz is the oldest luxury car
manufacturing company in the world.
Although the strong competition has created
some problems for them, they continue to
maintain the strategic advantage over their
rivals.