This marketing plan document summarizes Mercedes-Benz's marketing strategy for expanding in international markets. It includes an executive summary of Mercedes-Benz as a luxury automaker. The mission is to create the best cars with a focus on customer satisfaction. A situation analysis covers Mercedes-Benz's organizational history and product lines. It also analyzes markets, competitors, economic factors, and demographics. Marketing objectives include gaining market share and appealing to technology-interested customers. The strategies section outlines targeting the Middle East, America, and Europe, developing high-performance products, using online and indirect sales channels, pricing starting at $141,000, and promoting through digital advertising and online promotions.