2. Introduction:-
Bayerische Motoren Werke AG (English: Bavarian Motor Works), commonly
known as BMW.
BMW is headquartered in Munich, Bavaria, Germany, which is the best selling
luxury auto car seller.
3. History:-
BMW was established as the Rapp Motor aircraft manufacturing firm in 1917.
After the World War BMW was forced to cease aircraft engine production.
The company consequently shifted to motorcycle production in 1923.
4. The circular blue and white BMW logo or roundel evolved
from the circular Rapp Motor company logo, from which the
BMW Company grew, combined with the blue and white
colours of the flag of Bavaria. The logo has been portrayed as
the movement of an aircraft propeller with the white blades
cutting through a blue sky.
5. Admirable Qualities:-
Manufacturers employ designers for their cars, but BMW has made
efforts to gain recognition for exceptional contributions to and support
of the arts, including art beyond motor vehicle design.
6. Brake Energy Regeneration which makes use of every Watt: by
charging the battery only when your BMW is braking, coasting or
decelerating. Brake Energy Regeneration improves fuel
efficiency by up to three percent and ensures that the full power
of your engine is available for acceleration.
7. A punchy Future: Diesel Engines: More power per litre: the BMW diesel
power trains are just one example of how our engines are continually
improved as part of BMW Efficient Dynamics to provide higher
performance and lower CO2 emissions.
8. Success Of BMW:-
BMW makes ultimate driving machines and concentrate on giving
their drivers pleasure when piloting their products on the roads.
Quality and reliability are also strong points behind BMW success
today.
9. They believe in excellence in everything they do: service, product
quality, customer relationships, product and brand recognition.
Another reason for their success is their independence in the
business world. They are the only significant luxury car maker which is
independent and is free to take the necessary steps to ensure they
reach their goals.
That's why BMW is where it is today, so far ahead of the others.
10. Bad Qualities Of BMW:-
The reliability of the cars is getting worse, and the word is
getting out. The complexity of new BMWs is through the
roof, and they are having loads of computer and
electronic problems. Part of the problem is the total lack
of maintenance most of the cars receive.
11. Competitors Of BMW:-
One of the giants in the luxury automobile industry is Mercedes-Benz,
which is firmly established as an independent brand within one of
the world’s leading car companies. For decades, Mercedes Benz
has been known for its prestige brand name and its classy and
timeless look.
12. To compete with other strong rivals in the luxury car segment, the
company is committed to a combination of profit growth and
quality improvement objectives
Over the past five years, Audi has made a lot of progress in the U.S.
luxury market.
13. Market Situation:-
Any product has four stages of life cycle: introduction, growth,
maturity, and decline. However, this concept does not quite fit with
BMW's products.Maturity and Decline stages do not usually exist in
BMW's product life cycle. BMW cars typically have product life cycle
of seven years.
Due to the marketing strategy and fine management of the
company, today BMW is renowned for its quality and assuring the
satisfaction to the owner. They believe in zero compromise in every
aspect and create excellence in the luxury auto-car makers.
