BMW was founded in 1916 as Bayerische Flugzeugwerke to produce aircraft engines. In 1917 it was renamed Bayerische Motoren Werke GmbH. After World War 2, BMW transitioned to motorcycle production and later expanded into automobile production. Today, BMW produces cars, motorcycles and bicycles under the BMW, Mini and Rolls-Royce brands worldwide, with major production facilities in Germany, the US, South Africa, India and China. BMW has grown to become one of the largest and most valuable automotive brands globally.

1. Bayerische Motoren Werke(BMW)Chitkara University – Brandmanagement31.08.2011

2. Historyof BMW1916201119801929193319482000

3. Historyof BMWA companywith an hugehistory..Let´sstartatthebeginning...19602011200519891929197420051945191619451933197519191945

4. 1916: Founding of BayerischeFlugzeugWerke (BFW) incorporated "Gustav Otto Flugmaschinenfabrik„  Production of aircraft engines1917: Founding of BayerischeMotorenWerke (BMW GmbH) renaming of „Rapp- Motorenwerke„  Products: aircraft engines1918: BMW GmbH went public and became the BMW AGHistoryof BMW

5. 1919: The first plane flight to 9670 meters - the engine was made by BMW 1922: Relocation & fresh startDue to the ban on aircraft engines BMW AG sold it´s engine production and the name BMW to BayerischeFlugzeugWerke (BFW)

6. Moving into the company of BFWFounding of BFW in 1916 this date is today seen as the real date of establishment of the BMW AG!Historyof BMW

7. 1933: Aircraft engine production activities increased1934: BMW AG hived off it´s aircraft engine division into BMW Flugmotoren GMBH In 1936 these two established the „Flugmotorenfabrik Eisenach GmbH“1939: BMW took over BrandenburgischeMotorenwerke GmbH & incorporated the plant and the company into the BMW AG!Historyof BMW

8. 1945: Rebuilding almost from the scratch due to the 2nd world war! In return for repairing US army vehicles, BMW was allowed to produce spare parts, agricultural equipment & bicycles. Also motorcycles, but they were not able to! Historyof BMW

9. 1948: Fresh start with two wheelersThe first volume production model, was successfully sold due to the shortageof the German market as a result of the warIn 1950 18% of their production of two wheelers have been exportedHistoryof BMW

10. 1959: BMW remains independentIn the 1950´s company situation became very difficult!Daimler Benz made an offer to restructure the company, what was rejected by the workforce and small share holders. Through their faith and determination Herbert Quandt was impressed and increased his shares what finally saved BMW!Historyof BMW

11. 1967: New production plant in DingolfingFor the next three decades Dingolfing became home to the largest BMW plant worldwide

12. Still today Dingolfing is the largest BMW production plant with 18,000 employees Virtual plant tour: http://www.bmw-werk-dingolfing.de/dingolfing/htdocs/lowband/com/en/index.htmlHistoryof BMW

13. 1970: Eberhard v. Kuhnheim became Chairmanjust aged 40

14. the company became an intern. brand under his leadership! 1972: BMW ventures South AfricaDue bankruptcy of the importer BMW decided to build up a plant for not losing the S.A. marketHistoryof BMW

15. 1972: BMW returns to the motor sport With this experience they launched a new version of cars which have a sport engine inside  BMW M1Historyof BMW

16. 1973: New headquarter in MunichThe form of the new headquarter illustrated a four cylinder

17. Due to the fast growth of BMW it was already too small Historyof BMW

18. 1973: Establishing of subsidiaries worldwidee.g. Singapore 1984: Establishing of a new production plant in BerlinHistoryof BMW

19. 1985: Establishing of BMW Technik GmbHA think tank with the best engineers, designers & technicians of BMW to ensure future successHistoryof BMW

20. 1992: BMW ventures into the U.S.ABMW established a production plant in Spartanburg/ California, designed especially for the production of Z3 roadstar.

21. Since 1999/1998 there will also produced the BMW X3 & X5Historyof BMW

22. 1994: Purchase of the Rover GroupIn order to expand rapidly and gain market share in different segments BMW purchased the British Rover Group with the brands: MG, Rover, Mini & Land Rover Historyof BMW

23. 1998: BMW acquired the right to name cars „Royce Rolls“ from 2003 onBMW already started planning new models & designHistoryof BMW

24. From 2000 onwards:Rolver, MG & Land Rover sold againAfter a rising currency exchange rate and rising restructuring cost BMW sold Rover, MG for a nominal price of ten pounds. Land rover have been sold directly afterwards

25. The Mini Brand was retained in the companyHistoryof BMW

26. After the Rover debacle BMW realign the company

27. Today BMW offers compact cars to luxury cars of the brands: BMW, Mini & Rolls Royce

28. Besides cars BMW offers motorcycles and bicycles

29. Overseas subsidiaries: U.S.A, South Africa, India, China, Egypt

30. Revenue: 60.48 billion €

31. Employees: 95, 450

32. Logo was used for the first time in 1918

33. 30th place of the most valuable global brands 2011BMW- Today

34. Historyofthe BMW logoThis picture has lead to the assumption, that the logo of BMW arise out of the symbol of an airscrew

35. But this picture was made approx. 10 years laterHistoryofthe BMW logo Logo of the first company “Rapp MotorenWerke” which was renamed BMW GmbH in 1917

36. Historyofthe BMW logoChange ofthe RAPP logo to BMW logoHistoryofthe BMW logoThe colour was influenced by the Bavarian flag

37. Due to the fact that the real colour pattern white-blue was reserved for aristocrats, BMW used the blue-white colour pattern for it`s logoHistoryofthe BMW logo

38. Historyofthe BMW logo

39. Historyofthe BMW logoThe logo asweknowittoday

40. Thankyouforyourattention!