The history of the company and it´s logo

1. Bayerische Motoren Werke(BMW) Chitkara University – Brandmanagement 31.08.2011

2. Historyof BMW 1916 2011 1980 1929 1933 1948 2000

3. Historyof BMW A companywith an hugehistory.. Let´sstartatthebeginning... 1960 2011 2005 1989 1929 1974 2005 1945 1916 1945 1933 1975 1919 1945

4. 1916: Founding of BayerischeFlugzeugWerke (BFW) incorporated "Gustav Otto Flugmaschinenfabrik„  Production of aircraft engines 1917: Founding of BayerischeMotorenWerke (BMW GmbH) renaming of „Rapp- Motorenwerke„  Products: aircraft engines 1918: BMW GmbH went public and became the BMW AG Historyof BMW

6. Moving into the company of BFW Founding of BFW in 1916 this date is today seen as the real date of establishment of the BMW AG! Historyof BMW

7. 1933: Aircraft engine production activities increased 1934: BMW AG hived off it´s aircraft engine division into BMW Flugmotoren GMBH In 1936 these two established the „Flugmotorenfabrik Eisenach GmbH“ 1939: BMW took over BrandenburgischeMotorenwerke GmbH & incorporated the plant and the company into the BMW AG! Historyof BMW

8. 1945: Rebuilding almost from the scratch due to the 2nd world war! In return for repairing US army vehicles, BMW was allowed to produce spare parts, agricultural equipment & bicycles. Also motorcycles, but they were not able to! Historyof BMW

9. 1948: Fresh start with two wheelers The first volume production model, was successfully sold due to the shortage of the German market as a result of the war In 1950 18% of their production of two wheelers have been exported Historyof BMW

10. 1959: BMW remains independent In the 1950´s company situation became very difficult! Daimler Benz made an offer to restructure the company, what was rejected by the workforce and small share holders. Through their faith and determination Herbert Quandt was impressed and increased his shares what finally saved BMW! Historyof BMW

12. Still today Dingolfing is the largest BMW production plant with 18,000 employees Virtual plant tour: http://www.bmw-werk-dingolfing.de/dingolfing/htdocs/lowband/com/en/index.html Historyof BMW

17. Due to the fast growth of BMW it was already too small Historyof BMW

21. Since 1999/1998 there will also produced the BMW X3 & X5Historyof BMW

25. The Mini Brand was retained in the companyHistoryof BMW

27. Today BMW offers compact cars to luxury cars of the brands: BMW, Mini & Rolls Royce

28. Besides cars BMW offers motorcycles and bicycles

29. Overseas subsidiaries: U.S.A, South Africa, India, China, Egypt

30. Revenue: 60.48 billion €

31. Employees: 95, 450

32. Logo was used for the first time in 1918

33. 30th place of the most valuable global brands 2011 BMW- Today

38. Historyofthe BMW logo

39. Historyofthe BMW logo The logo asweknowittoday

40. Thankyouforyourattention!