The document discusses cinema admissions and box office profits from 2014-2015. Cinema admissions increased 9.2% from 2014 to 2015, likely due to titles like "Everest", as consumers prefer the cinema experience. Box office profits increased 62.1% from 2006 to 2015, showing the strength of the film industry. 3D films accounted for 11% of profits in 2015. Younger consumers aged 15-24 are increasingly watching films but saw a dip from 2011-2015. Males prefer action films while females prefer relatable films. Most engaging viewing is on TV (85%) and DVD/Blu-ray (70%) compared to tablets or laptops. Popular films tend to be from major studios like Disney and continue successful franch

2.  The data on the right shows us the cinema admissions for
2014 to 2015 has increased by 9.2%. This is a staggering
increase over a 1 year period and could be linked to new
strong performing titles such as “Everest”. Many
consumers may prefer to watch the film in a different
environment as this intensifies what they are watching.
 The second table shows the increase in box office gross
profit from 2006 to 2015. The information shows us that
from 2006 to 2015 there has been an increase of 62.1&
which is extremely high and suggests that the film
industry has no intention's of slowing down. The data also
shows us that many consumers like to go to the cinema
as they want a higher end experience as the information
on the BFI states that:
 The 3D takings from these releases (£137 million)
accounted for 11% of the total box office in 2015.
 compared with 12% (£133 million) in 2014.
 Sixteen films were released in 3D IMAX in 2015,
generating a gross of £31 million (just over 2% of overall
box office).

3. Age
The information on the right shows us that the age
group 15-24 are rapidly increasing in the
consumption of films. However the data also
shows a dip in the consumption of films from this
age group between 2011 and 2015.
Gender
This information shows us that the male gender
prefer to watch films that contain more action;
whilst the female audience prefer to watch happier
films that generally contain relatable scenes or
situations they can see themselves in.

4. Location – South East
This audience group is underrepresented in the figures as many different people live in
that area and therefore you cannot really classify them into a certain category. South
East England is a large area and contains many different towns, villages and city’s and
therefore in my opinion there is to much diversity in the people for them to be classified
dimply by the broad location they live in.
The table below identifies the market segment of certain films which has been viewed by
members of the public in the UK.
The information may also not be completely correct as passers by may visit the cinema
but in fact they do not live there making the results to a certain extent un-valid.

5. Members of the public have various different viewing options for film media. Newer titles that are only available In the
cinema however can only be watched at home illegally.
The information below shows us where the public tend to watch films.
The data shows us that a staggering 85% of viewers are engaged whilst watching a film on a TV.
The second most engaging form of viewing a film is a DVD or Blu-ray coming in at 70% viewer engagement.
As we know many consumers also like to watch films at eh cinema as it allows them to socialise with friends and
family. The experience by going to a cinema is much different to watching it elsewhere as you are in a room with
potentially like minded people who are interested in the same genres of films.
Other forms of viewing films such as a laptop, desktop & tablet are not as engaging for consumers watching films.

6. The types of films that are the most popular are
generally from large institutions such as Walt
Disney or Universal.
From the data below I can see that films that have
a high star appeal and are continued on from
previous versions tend to have a higher rate of
success in terms of how many people watch the
film.
The data on the right identifies that the most
successful film was Star Wars, distributed by Walt
Disney. This was a very high budget production
and therefore that reflects on the success it has
had. It’s also a well known title, so consumers
visiting the cinema are going to be more inclined
to watch it especially if they are a fan of the
franchises previous work.
The types of films that are the most popular are generally from large institutions such as Walt Disney or Universal.
From the data below I can see that films that have a high star appeal and are continued on from previous versions
tend to have a higher rate of success in terms of how many people watch the film.

7.  Technology, such as computers and phones, plays a big role in the
consumption of films today because it gives the people different
options to consume the films.
 We are able to view films in different ways such as on the computer or
in the cinema, computers let us watch films at home but on other
devices such as a phone or laptop, you are able to view the film from
anywhere, which is why there is an increase in the consumption of film
today.
 This can be supported from the following table below.
From the table I can see a rise in the amount of
viewer engagement for watching films on the TV.
Therefore the development in recent technology has
allowed consumers to watch films elsewhere rather
than just at the cinema. Many consumers/individuals
may prefer the comfort of their own home and
therefore that’s the reason for the increase in
consuming films on at TV rather than in the cinema.