The document analyzes data from a questionnaire about thriller film preferences. It finds that the target audience is primarily ages 17-18 and mostly female. They typically watch thrillers once a month but not frequently. Respondents said they enjoy mystery, action, and compelling narratives in thrillers. They dislike bad acting and slow pacing. Most prefer complex plots and decide within 6-10 minutes if they will continue watching. Character backgrounds make characters most interesting to viewers. Mystery was the most desirable theme.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. How old are you?
The data received from our questionnaire below shows us that the large
majority of respondents (54.55%) were aged between 17-18.While the age
range of 15-16 is very similar at which (40.26%) were placed.A very
important factor of the information has to be the age as ourTA, and as you
can see the information above Is of the correct age group, which makes the
data a lot more valuable.While a very small minority of the questionnaires
were filled out by those 19+ which could be classed as un-useful data.
3. What is your gender?
The responses that we received
are mainly from the female
gender (57.46%), therefore
making the data received less
valuable.While the male audience
is (36.36%) of the responses and
therefore ourTA don’t make up
the largest majority of the
responses which could potentially
affect the accuracy of our results.
While any other genders made up
a small minority of (6.5%) which
doesn't have a big implication to
the results we gathered.
4. On average, how often do you
watch thriller films in a month?
This data shows us that 77.92% of
people watch a thriller film at
least once a month; this shows us
that a large majority of the
responses are from people who
are interested in thriller films.
However I can also see that within
that (77.92%) only (6%) of the
people watch thriller films on a
very frequent basis, and therefore
the audience that answered are
questionnaires could be
interested in other genres more
than thrillers.
5. Is there anything you particularly
like to see in thriller films.
These responses are very broad
due to the question being open to
more elaborate responses.The
data we received quite clearly
shows us however that the
audience like to be interested in
the film whether that be from
mystery, action or a compelling
narrative. So therefore the
responses we have received can
be implemented into our own
thriller film to make it the most
intriguing for the audience.
6. Is there anything you particularly
dislike to see in thriller films.
The responses from this are like the last
question and they are very broad. However
a few frequent occurrences the candidates
said they wouldn’t like to see in thriller films
are bad acting or a too slop paced narrative;
this is very understanding as without these
elements it would be very hard to stay
engaged with the film.
However some of the other responses are
open to opinion such as no gore or love;
which are themes certain audience
members may not enjoy watching. From
this data we can tailor our film to our target
audience by making sure the audience stay
engaged by using high quality editing
techniques & camera-work as well as very
relatable characters.
7. Do you prefer films with a simple or
complex storyline?
The data on the right clearly
shows us that the audience
prefer a complex
storyline/narrative as 80% of
respondents selected that
option while only 20% of
respondents preferred a simple
narrative.
This data is useful as we can let
it influence our narrative in a
complex way so that it is the
most compelling to the
audience watching it.
8. How long after a film starts do you know if
you want to continue watching it?
This data is very valid to the part
of the film we are producing; that
is the opening sequence. From
the data gathered I can see that
the largest majority of people
decide to stop the film/continue
watching between 6-10 minutes
and this therefore suggests that
we need to make our opening
sequence very persuasive and
intriguing for the viewer so that
they stay focussed on the film.
9. What makes a character in a film stand out
to you?What makes them interesting?
From the data gathered I can see that the
audience are interested in characters that
have a good background as this makes it
engaging and much easier to watch the
film. A key aim of our film was to allow
audience identification of the characters to
be simple and quick to associate with. If the
audience can easily relate to the audience
they are likely to be more interested; this
can be achieved by using techniques such as
binary opposites of men and women, which
is a well known stereotype and viewers can
relate to it.We plan on showing the
audience the opposite effect of binary
opposites where the man is shown to be in
need of help, while the women is caring and
stronger than the man; this should catch the
viewers attention as this Is a unique
technique to include in our film.
10. What makes a character in a film stand out
to you?What makes them interesting?
From the data gathered I can see that the
audience are interested in characters that
have a good background as this makes it
engaging and much easier to watch the
film. A key aim of our film was to allow
audience identification of the characters to
be simple and quick to associate with. If the
audience can easily relate to the audience
they are likely to be more interested; this
can be achieved by using techniques such as
binary opposites of men and women, which
is a well known stereotype and viewers can
relate to it.We plan on showing the
audience the opposite effect of binary
opposites where the man is shown to be in
need of help, while the women is caring and
stronger than the man; this should catch the
viewers attention as this Is a unique
technique to include in our film.
11. If you have one, what is your favourite
thriller film and why?
This question ties in with the previous responses we have already
received, but seems to be pretty clear from our target audience
responses that they like to see the implementation of
unconventional narrative, as they cannot predict what will happen in
the film very easily. So therefore we should include unique aspects in
our film such as a plot twist to increase engagement/interest in the
film.
12. What type of themes do you like to see in a thriller film, if any?
Please place the themes in order 1-6 (1 being most desirable 6
being least desirable)
From the results below I can see that the candidates that filled out our questionnaire are
interested in a large variety of themes.Therefore it could be concluded that we should
include a variety of different themes in our film it should appeal to a larger target
audience. Crime received the lowest rating with only (5.56%) of respondents rating this as
their favourite theme.While Drama received the highest rating of (27.78%).The most
popular theme ‘mystery’ can be associated with the barthes’ enigma code, as well as the
other conventions of thriller being tense and suspenseful.Therefore we should include a
variety of themes in our thriller film opening sequence.