The document discusses trends in UK film consumption. While cinema attendance has remained relatively stable over the past decade, there was a 4% decline from 2012-2013 likely due to increased online access to films. The 15-24 age group watches the most films, so targeting this demographic could increase profits. Gender preferences vary by genre, with action films skewing male. Technology now plays a major role in film consumption, rivaling cinemas through convenient online streaming services like Netflix and YouTube videos. The decline in cinema admissions shows how technology has significantly changed film distribution.

1. UK Film Consumption
By Danielle Duffy

2.  Figures suggest that film consumption via
cinema has been relatively stable over the
past decade
 From 2012-2013 there was a decline of 4%,
perhaps due to the evolution of
technology and increasing access to films
online which is more convenient and
cheaper for consumers
 However the admissions measuring in
hundreds of millions show that the
cinematic industry is humongous and
highly popular
What is the overall trend in film
consumption? Growth/decline?

3.  It appears that it is mostly people ages 15-24
that are watching films, showing us that it is
ideal for institutions to target movies to this
age range in order to potentially generate
higher profits
Who watches films in the UK? (age,
gender, other characteristics)
 The gender of the audience depends on
the movies genre and themes e.g. as we
can see actions films are more popular
with the male audience as stereotypically
males enjoy battles more

4.  Looking at the ethnicities of consumers, 5-10% are of other ethnicities (not
fully English)
 Ethnicity involves different cultures with perhaps slightly different
lifestyles or beliefs and so this could effect how a producer will chose to
portray characters or lifestyles etc.
Who watches films in the UK? (age,
gender, other characteristics) pt. 2

5.  Data is provided for several groups such as
age, gender and disability, leaving sexuality as
the area that is not taken into consideration
 Sexuality may be a significant element for
films particularly involving romantic themes
and so could influence them – it may be
informative for companies to gather this
information
 However this would be difficult to record as it
is rather personal asking consumers their
sexuality as this may not be obvious
Which audience groups are under-
represented in the figures?

6.  It seems that most people visit
traditional cinemas to watch films
– despite the cost it makes an
enjoyable day out with friends and
family
 I found that the most popular
distributors include Odeon and
Cineworld - unsurprising due to
their vast amount of cinemas
across the UK and comfortable
cinema conditions
Where/how do people watch films?

7.  Amongst the top films are those
produced by conglomerate companies
such as the well-known Universal and
Walt Disney – likely because they have
a good reputation for high quality and
enjoyable films
 Films from series are usually successful
such as The Hobbit, Fast & Furious and
Star Trek as they have an established
audience
 Animation is highly popular as due to
the vast amount of young people in
our population, families often visit the
cinema
What type of films are the most
popular?

8.  Technology enables distributors
such as Netflix to offer subscription
services where customers pay a
fixed amount (often monthly) for
access to unlimited films
 This is convenient for both
consumer and institution as
customers can watch whatever they
desire at affordable prices, and the
revenue for the company is
constantly coming in
 Digital technology like this rivals
cinemas and as you can see revenue
generated from other sources is
inferior
What role does technology play in
the consumption of film today?

9.  Looking at the leading providers
used by people in the UK to
stream and download films in the
UK, I can see that technology
highly influences the way we
choose to consume films
 Due to its easy accessibility,
YouTube places at the top,
significantly higher than its
competitors as it provides movies
for viewing cheaply (even free
uploads are available)
What role does technology play in
the consumption of film today? Pt. 2

10.  The decline in cinema admissions
over the century evidences how
technology is a large rival for
cinematic distribution
 Technology is more convenient as
customers do not have to leave the
house and journey to the cinema to
see movies, and instead have access
online through services such as
Netflix or even YouTube
What role does technology play in
the consumption of film today? Pt. 3