The document discusses various marketing strategies for an upcoming James Bond film, including: 1) Holding a press junket in London with many of the same UK and international newspapers, magazines, radio and TV outlets invited as for previous Bond films. 2) Aiming trailers for the new film at audiences of other 12 rated and action/thriller genre films. 3) Creating viral marketing campaigns, while being careful that content is appropriate and doesn't give too much of the film away.

1. LO3: Be able to present results of
research

2. Press junkets
The press conference was held at London.
The newspapers and the media invited were the following:
The Guardian
Aftonbladet Swedish newspaper
Empire magazine
Empire online
BBC news
Sky news
Total film
BBC radio 1
20 minutes (Switzerland)
The times
And many more
The media who were at the press conference were local and foreign to spread the word. A lot of the
countries is where the film will be viewed so it is important that those counties hear about the film.
The media that were at the press conference also come from different media types, such as
newspapers, magazines, radios, T.V programs and internet websites. The audience to Bond will
defiantly hear about the film as the media will show it from all categories.

3. Press junkets
From previous films like Skyfall being held at
London for the press junkets. The new film will also
be held there and have a lot of the same previous
media (The Guardian, Empire, BBC, Sky, total film…)
invited to ask questions. These invited will spread
the new film around and it will be aimed at the
target audience for the film. With the press junket
being held at the same place and the media
involved being the same, it will get noticed across
the world the same as Skyfall did.

4. Trailers
As the last James Bond films with Daniel Craig have been rated a
12, it is very likely that the new Bond film will also be rated 12 or
12A. The new James Bond Film trailers will be held at other
similar rating films and films with the same genre, e.g. other
films rated 12’s and other action/thriller films. With the trailer
going on at this time it means that people who are old enough
and like the same genre can watch the trailer and these people
are likely to be a Bond audience.

5. Posters
I created a questionnaire to see where most James Bond fans would see a
movie poster.
The internet – 6
Bus stops – 4
Bus banners – 1
Billboards – 3
Train stations – 2
Other – 3
The highest being, Six people out of 19 voted for seeing the poster on the
internet.
All the places are likely to attract the eye of the audience as
James Bond has done all the places before and other similar
genre films.

6. Viral Campaigns
A viral campaign could work out to be good and bad. Good to
spread the word for the new spy film and to get a lot of
peoples attention and bring them to watch the film.
Bad because the campaign could spread for the younger
audience to see it and the film could not be appropriate for
them to see.
If creating a viral campaign, It will be best to get it professionally
made first and only use images or text to symbolise the
film, without giving to much away or inappropriate for the
audience.

7. Merchandising
With it being the 50th anniversary to James Bond
there are already special merchandise to be
brought. A golden edition of all the James Bond
film for DVD and Blue ray, and a OMEGA
Seamaster Diver 300m watch (for men and
women). The watch can be bought at a OMEGA
shop or online and the Bond films online or at
media/film shops.

8. Merchandising
Other merchandising commonly done which
could also be used for the new bond film
could be: Board games, video
games, clothing and toys/collectables. The
car collectables comes in a magazine for
£7.99 and there have been 119 issues, so
they have been successful in selling and
making that many.