SlideShare a Scribd company logo
FILM FUNDING
By ChrisWotton
INTRODUCTION
 Film Funding is a very important part of producing a film.
Without good funding for a film, the production quality will
suffer and several areas of the production may need to be left
out as they simply cannot be afforded. For our film there are a
variety of funding options which I will be discussing in this
presentation.
A COMPETITION
 Many organisations such as “Cinemagic” offer a competition for small film-makers to request their film ideas.This
competition will have a prize fund which then allows the producer to go and create their film idea.This type of funding
is generally on a lower scale, but it allows the small film industry to develop through a creative ideology; whereas a film
funded by the likes of Warner Bros would be taken over by someone else as they want it to be the most profitable and
not necessarily the most creative, as they are mostly interested in profitability of the film.
 For our film, a competition could be a great way of getting audiences to see it, which could grow the films success by
making an impact on those that are going to discuss the film with others.The possibility of getting funding for the film
is also a great way of getting the project kick-started.There is no harm in applying to a competition as you could try
numerous other methods of funding if it doesn't work.
 The first advantage of funding our film through a competition would be that we can produce the film we initially
intended to without much altering from investors; this would benefit our film as we can produce the scenes we
intended to in order to target our intended audience.
 The next advantage of funding our film through a competition is that it means no loan repayments need to be made,
this is a big positive for a production like ours as it could potentially fail due to the limited funding we currently have,
and costs for advertising etc in order to get the film seen can be significantly expensive.
 The disadvantages of funding our film with the funds from winning a competition are that the amount of funds won
may not be enough to produce the film, this would leave us in the situation where we would have to get investors from
elsewhere which would take more time and leave us with further responsibility of paying it back.The reason why are
film may be quite hard to produce with limited funding is because of the developed narrative and variety of scenes
which takes time and a lot more funding as our intentional target audience are of a fairly high social economic class
which means they want to be fulfilled from watching the film, so therefore more money needs to be invested to make
sure it is of a good enough level.
CROWD FUNDING
 Crowd funding is another way to fund films.This can be very effective or not so effective as you are reliant on other
people funding your project.There are many crowd funding opportunities on websites such as patreon, go fund me &
kick starter; these are all slightly different but all have the same kind of idea behind them.The funding you can get
from these crowd funding websites ranges from very little to staggering amounts; an example of a film that was
funded through a crowd funding project was “Stray” this film raised $125,000 in a very short amount of time and it
allows the producer of the film to start the production process without consulting other private investors. However you
have received capital from people that are interested in the film that you are producing and therefore they may be
demanding in what they want to see in the film; you have also got to get funding from a large amount of people too,
and as you get more funding the responsibility also increases.
 This could be one of the potential sources of finance for our film.This would allow us to gather an audience as well
from those interested in the film idea; these people are likely to share and discuss the film with other people as well,
which would be an effective way of advertising.
 The first advantage of us using crowd funding as a source of finance for our film is that we can gather a large amount
of money if members of the public are interested in our production.
 The second advantage is that you don’t have to discuss the funding with each individual person, they are taken to a
site where they can see what they will receive and how it will benefit the film by donating.
 The First disadvantage is that it can cost a lot of money to advertise the campaign in the first place, this would be from
the advertising costs initially, and social media campaigns to promote the idea would take a long time to get running
at an optimal level.
 And the second disadvantage is that it is not a reliable source of finance in that you don’t know how much money you
will receive and by advertising the campaign you could end up losing money, rather than making money.
BANK LOAN
 A bank loan is another way of funding a film.This is by far the best method if you can safely say that
you're film is going to be successful and make a profit; however if you cannot safely say that it will be
a success, you are better of getting funding elsewhere as you will need to repay the debt even if it’s
not successful!
 One big advantage of funding your film through this method is that you can get the exact amount of
capital needed to start producing your film; this is an area a lot of films fail in and they have to cut the
film short as they have run out of money for all of the scenes.
 Another advantage of funding a film from a bank is that the funds can be granted fairly quickly when
compared to other methods such as crowd funding as you will need to make a social media impact
initially.
 A disadvantage would be that dealing with a bank you are likely going to need a well planned out
production, otherwise they may be sceptical on investing into your idea. So you need to make sure
that the film you are selling can be clearly shown to be a success.
 The final disadvantage of a bank loan would be the interest on the repayment of the loan.You have
also got to remember that if the debt is not paid further interest will also be added.And for some
smaller production companies one film could send the business into liquidation, therefore they need
to consider this funding source effectively.
 For our film this would be the last resort for a source of finance as we have no previous reputation to
show, and we currently have no funds to pay any debt back. However it could be said that as we are
taking a unique approach to the thriller genre, this may be the only way of funding the film as many
crowd funding programs may be too confusing for the public.
BRITISH FILM INSTITUTE & UK
FILM COUNCIL
 The British film institute can fund small productions through various methods such as Lottery
Funding.This is a great method of funding for small productions, but for larger film projects this
would not be a sustainable source of finance as more capital (money) would be needed.
 There are a range of reasons why you would go for this method of funding; one of them being that
you don’t have to repay the BFI, like you would with a Bank loan.
 The BFI also have a lot of experience in the UK film industry and they could therefore give us some
helpful tips to maximise the films success e.g. use this angle to make the scene more dramatic.
 However there are also a variety of disadvantages to sourcing finance this way as you are reliant on
getting accepted, which can be a very slim chance; as you have got to remember the film must be in
the best interest of the UK Film Council or British Film Institute.
 Another disadvantage would be that the entire budget annually is just £4 million, which when divided
down is a very small amount to produce and market a film.
 For our film I would say that this could be a potential source of finance as we don’t have a previous
reputation, therefore banks would be very curious on lending money. Our film idea is also very unique
and therefore may be of interest to the organisation, and they may want to be apart of something
new in the film industry.
 If we were to use this method of finance for our production we would be more likely in charge of the
genre, themes, style & target audience; as the organisations mission is to keep the creative side of
film-making alive and not just for profitability; this would be a very beneficial point of this source of
finance as it would allow us to produce what we initially intended.
DEFERRALS
 Deferrals is where everyone gets started working on a project and they will hopefully get paid once the film is released
and successful.
 Everyone is generally paid by getting a shareholding of the film, so if the film is successful you will get a good return
from the work you have put in.
 The first advantage by using this source of finance is that you have got no interest to pay as no loan repayments have
got to be made; however you have got the responsibility of the people working for you, who will be expecting
payment after the film has been released.
 The next advantage of this source of finance is that the staff will have the incentive to work hard, as the harder they
work the more likely the film is to be successful; however this also has it’s negative aspects for instance if some staff
members decide to leave this can effect how other staff feel and they may get less productive or even leave as they are
worried the film will not succeed.
 A disadvantage of using this source of finance is that the film contractors such as filming companies are not going to
work for free very easily. Any work that has to be done by other companies will be very hard with no initial budget.This
may work for certain films where the intentions are to raise money or something similar as the companies can use this
to show how they are ethical but otherwise it is very difficult to persuade them.
 The next disadvantage of using this method of finance is that when/if the film is highly successful there can be
arguments around the film paying out as technically everyone involved is a share holder which can make the
management of profits out of control.
 This funding source wouldn’t be a good idea for our film as we don’t have any other previous large success in the film
industry, therefore making it much harder for people to invest their time in us. Our film idea is also based around
conveying a illusive effect, which requires professional CGI.This would be significantly more expensive and these
companies would want payment before the films success.
CONCLUSION
So overall I think that the most suitable source of finance is crowd
funding.The first reason for this is because there is no initial setup
fee, however there are fees for advertising the campaign which
will cost a considerable amount of money.
Crowd funding also has other benefits such as gathering your
audience whilst gathering your investment as you know they are
interested in watching the film.
With crowd funding we can also produce our film with more
creativity which was are initial intentions, however we have got to
follow certain guidelines as the film has been invested by people
who saw the plans and decided to spend their money on it, so
they could see the final product.

More Related Content

What's hot

What do you think the major elements of media
What do you think the major elements of mediaWhat do you think the major elements of media
What do you think the major elements of media
vhunt2
 
Trailer Exhibition Research
Trailer Exhibition ResearchTrailer Exhibition Research
Trailer Exhibition Research
Brilli Pazmino
 
Question 3
Question 3Question 3
Question 3
billymacrae
 
Question 3
Question 3Question 3
Question 3
billymacrae
 
Evaluation question 2.0
Evaluation question 2.0Evaluation question 2.0
Evaluation question 2.0
glynlil08
 
Film distribution (1)
Film distribution (1)Film distribution (1)
Film distribution (1)
michellegrace95
 
Cc2 final
Cc2 finalCc2 final
Cc2 final
BenRichardson55
 
HOLLIE BEALE TASK 3
HOLLIE BEALE TASK 3HOLLIE BEALE TASK 3
HOLLIE BEALE TASK 3
holliebeale
 
Georgia evaluation powerpoint(1)
Georgia evaluation powerpoint(1)Georgia evaluation powerpoint(1)
Georgia evaluation powerpoint(1)
Georgia34
 
Question 3
Question 3Question 3
Question 3
amynock97
 
Question 3
Question 3Question 3
Question 3
amynock97
 
Media predators homework mmc2
Media predators homework mmc2Media predators homework mmc2
Media predators homework mmc2
Luke Shuttleworth
 
Media predators homework mmc
Media predators homework mmcMedia predators homework mmc
Media predators homework mmc
Luke Shuttleworth
 
The purpose of trailers
The purpose of trailersThe purpose of trailers
The purpose of trailers
matharuravina
 
Ancillary Form Research
Ancillary Form ResearchAncillary Form Research
Ancillary Form Research
GeorgeMcC
 
Cinema
CinemaCinema
Cinema
redwan521
 
Task 3
Task 3 Task 3
Task 3
group45
 
Trailer exhibition research
Trailer exhibition researchTrailer exhibition research
Trailer exhibition research
GabyV45
 
Evaluation Activity 3 Finished
Evaluation Activity 3 Finished Evaluation Activity 3 Finished
Evaluation Activity 3 Finished
rosieellieamberchloe
 
Broken evaluation question 3
Broken evaluation question 3Broken evaluation question 3
Broken evaluation question 3
Evan220598
 

What's hot (20)

What do you think the major elements of media
What do you think the major elements of mediaWhat do you think the major elements of media
What do you think the major elements of media
 
Trailer Exhibition Research
Trailer Exhibition ResearchTrailer Exhibition Research
Trailer Exhibition Research
 
Question 3
Question 3Question 3
Question 3
 
Question 3
Question 3Question 3
Question 3
 
Evaluation question 2.0
Evaluation question 2.0Evaluation question 2.0
Evaluation question 2.0
 
Film distribution (1)
Film distribution (1)Film distribution (1)
Film distribution (1)
 
Cc2 final
Cc2 finalCc2 final
Cc2 final
 
HOLLIE BEALE TASK 3
HOLLIE BEALE TASK 3HOLLIE BEALE TASK 3
HOLLIE BEALE TASK 3
 
Georgia evaluation powerpoint(1)
Georgia evaluation powerpoint(1)Georgia evaluation powerpoint(1)
Georgia evaluation powerpoint(1)
 
Question 3
Question 3Question 3
Question 3
 
Question 3
Question 3Question 3
Question 3
 
Media predators homework mmc2
Media predators homework mmc2Media predators homework mmc2
Media predators homework mmc2
 
Media predators homework mmc
Media predators homework mmcMedia predators homework mmc
Media predators homework mmc
 
The purpose of trailers
The purpose of trailersThe purpose of trailers
The purpose of trailers
 
Ancillary Form Research
Ancillary Form ResearchAncillary Form Research
Ancillary Form Research
 
Cinema
CinemaCinema
Cinema
 
Task 3
Task 3 Task 3
Task 3
 
Trailer exhibition research
Trailer exhibition researchTrailer exhibition research
Trailer exhibition research
 
Evaluation Activity 3 Finished
Evaluation Activity 3 Finished Evaluation Activity 3 Finished
Evaluation Activity 3 Finished
 
Broken evaluation question 3
Broken evaluation question 3Broken evaluation question 3
Broken evaluation question 3
 

Viewers also liked

BBFC powerpoint
BBFC  powerpointBBFC  powerpoint
BBFC powerpoint
Chris Wotton
 
Target audience research results questionaire
Target audience research results questionaireTarget audience research results questionaire
Target audience research results questionaire
Chris Wotton
 
BBFC
BBFCBBFC
Timeline title sequence
Timeline title sequenceTimeline title sequence
Timeline title sequence
Chris Wotton
 
Bfi – film consumption
Bfi – film consumptionBfi – film consumption
Bfi – film consumption
Chris Wotton
 
How does your media group present certain social groups
How does your media group present certain social groups How does your media group present certain social groups
How does your media group present certain social groups
Chris Wotton
 
Timeline title sequence
Timeline title sequenceTimeline title sequence
Timeline title sequence
Chris Wotton
 
BBFC
BBFC BBFC
All about me
All about meAll about me
All about me
Chris Wotton
 
Roles for the task
Roles for the taskRoles for the task
Roles for the task
Chris Wotton
 
Question 7
Question 7Question 7
Question 7
Chris Wotton
 
Target audience research results
Target audience research resultsTarget audience research results
Target audience research results
michellegrace95
 
Techniques I like
Techniques I likeTechniques I like
Techniques I like
michellegrace95
 
Thriller genre market analysis 2015
Thriller genre market analysis 2015Thriller genre market analysis 2015
Thriller genre market analysis 2015
michellegrace95
 
Keynote - You Are More Creative Than You Know - Craig Davis
Keynote - You Are More Creative Than You Know - Craig DavisKeynote - You Are More Creative Than You Know - Craig Davis
Keynote - You Are More Creative Than You Know - Craig Davis
SAP Ariba
 
Audience profile
Audience profileAudience profile
Audience profile
Chris Wotton
 
All about me
All about meAll about me
All about me
TheTargetMaster
 
About me and films
About me and filmsAbout me and films
About me and films
Miles Capp
 
Different cinema's and exhibitors
Different cinema's and exhibitorsDifferent cinema's and exhibitors
Different cinema's and exhibitors
13brooksb
 
Essay
EssayEssay
Essay
13brooksb
 

Viewers also liked (20)

BBFC powerpoint
BBFC  powerpointBBFC  powerpoint
BBFC powerpoint
 
Target audience research results questionaire
Target audience research results questionaireTarget audience research results questionaire
Target audience research results questionaire
 
BBFC
BBFCBBFC
BBFC
 
Timeline title sequence
Timeline title sequenceTimeline title sequence
Timeline title sequence
 
Bfi – film consumption
Bfi – film consumptionBfi – film consumption
Bfi – film consumption
 
How does your media group present certain social groups
How does your media group present certain social groups How does your media group present certain social groups
How does your media group present certain social groups
 
Timeline title sequence
Timeline title sequenceTimeline title sequence
Timeline title sequence
 
BBFC
BBFC BBFC
BBFC
 
All about me
All about meAll about me
All about me
 
Roles for the task
Roles for the taskRoles for the task
Roles for the task
 
Question 7
Question 7Question 7
Question 7
 
Target audience research results
Target audience research resultsTarget audience research results
Target audience research results
 
Techniques I like
Techniques I likeTechniques I like
Techniques I like
 
Thriller genre market analysis 2015
Thriller genre market analysis 2015Thriller genre market analysis 2015
Thriller genre market analysis 2015
 
Keynote - You Are More Creative Than You Know - Craig Davis
Keynote - You Are More Creative Than You Know - Craig DavisKeynote - You Are More Creative Than You Know - Craig Davis
Keynote - You Are More Creative Than You Know - Craig Davis
 
Audience profile
Audience profileAudience profile
Audience profile
 
All about me
All about meAll about me
All about me
 
About me and films
About me and filmsAbout me and films
About me and films
 
Different cinema's and exhibitors
Different cinema's and exhibitorsDifferent cinema's and exhibitors
Different cinema's and exhibitors
 
Essay
EssayEssay
Essay
 

Similar to Film funding

Funding
FundingFunding
Funding
fingu
 
Learning aim a model answer full
Learning aim a model answer fullLearning aim a model answer full
Learning aim a model answer full
Heath Park, Wolverhampton
 
The commissioning process 2
The commissioning process 2The commissioning process 2
The commissioning process 2
rebeccaosborne1
 
Funding to producers
Funding to producersFunding to producers
Funding to producers
lukej123
 
222
222222
Film distribution
Film distributionFilm distribution
Film distribution
isaac eze
 
Media task 3
Media task 3Media task 3
Media task 3
Zackmv
 
Media eval task3
Media eval task3Media eval task3
Media eval task3
keziaHlad99
 
Marketing
MarketingMarketing
Marketing
nykelly
 
Film Funding
Film FundingFilm Funding
Film Funding
Elliott Wigmore
 
Q 3
Q 3Q 3
Media eval task3
Media eval task3Media eval task3
Media eval task3
keziaHlad99
 
Film funding
Film fundingFilm funding
Film funding
Elliott Wigmore
 
Media eval task3
Media eval task3Media eval task3
Media eval task3
keziaHlad99
 
Media question 3 Dan's
Media question 3 Dan'sMedia question 3 Dan's
Media question 3 Dan's
Malinatac
 
Film Distribution and Exhibition
Film Distribution and ExhibitionFilm Distribution and Exhibition
Film Distribution and Exhibition
Danielle
 
Film Production Guide
Film Production GuideFilm Production Guide
Media eval task3
Media eval task3Media eval task3
Media eval task3
keziaHlad99
 
Feni Investor Deck pptx 1 final for investors
Feni Investor Deck pptx 1 final for investorsFeni Investor Deck pptx 1 final for investors
Feni Investor Deck pptx 1 final for investors
dealzsteals
 
05 g322 section b production 2014
05 g322 section b    production 201405 g322 section b    production 2014
05 g322 section b production 2014
Alleyn's School Film Studies Department
 

Similar to Film funding (20)

Funding
FundingFunding
Funding
 
Learning aim a model answer full
Learning aim a model answer fullLearning aim a model answer full
Learning aim a model answer full
 
The commissioning process 2
The commissioning process 2The commissioning process 2
The commissioning process 2
 
Funding to producers
Funding to producersFunding to producers
Funding to producers
 
222
222222
222
 
Film distribution
Film distributionFilm distribution
Film distribution
 
Media task 3
Media task 3Media task 3
Media task 3
 
Media eval task3
Media eval task3Media eval task3
Media eval task3
 
Marketing
MarketingMarketing
Marketing
 
Film Funding
Film FundingFilm Funding
Film Funding
 
Q 3
Q 3Q 3
Q 3
 
Media eval task3
Media eval task3Media eval task3
Media eval task3
 
Film funding
Film fundingFilm funding
Film funding
 
Media eval task3
Media eval task3Media eval task3
Media eval task3
 
Media question 3 Dan's
Media question 3 Dan'sMedia question 3 Dan's
Media question 3 Dan's
 
Film Distribution and Exhibition
Film Distribution and ExhibitionFilm Distribution and Exhibition
Film Distribution and Exhibition
 
Film Production Guide
Film Production GuideFilm Production Guide
Film Production Guide
 
Media eval task3
Media eval task3Media eval task3
Media eval task3
 
Feni Investor Deck pptx 1 final for investors
Feni Investor Deck pptx 1 final for investorsFeni Investor Deck pptx 1 final for investors
Feni Investor Deck pptx 1 final for investors
 
05 g322 section b production 2014
05 g322 section b    production 201405 g322 section b    production 2014
05 g322 section b production 2014
 

More from Chris Wotton

Audience profile 3
Audience profile 3Audience profile 3
Audience profile 3
Chris Wotton
 
Magazine cover 1
Magazine cover 1Magazine cover 1
Magazine cover 1
Chris Wotton
 
Fur digipak in design 7
Fur digipak in design 7Fur digipak in design 7
Fur digipak in design 7
Chris Wotton
 
Mood Board
Mood BoardMood Board
Mood Board
Chris Wotton
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
Chris Wotton
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
Chris Wotton
 
Contact sheet for magazine cover
Contact sheet for magazine coverContact sheet for magazine cover
Contact sheet for magazine cover
Chris Wotton
 
Contact sheet for magazine cover
Contact sheet for magazine coverContact sheet for magazine cover
Contact sheet for magazine cover
Chris Wotton
 
Draft written content magazine
Draft written content magazineDraft written content magazine
Draft written content magazine
Chris Wotton
 
Mood board magazine advert
Mood board magazine advertMood board magazine advert
Mood board magazine advert
Chris Wotton
 
Audience feedback
Audience feedback Audience feedback
Audience feedback
Chris Wotton
 
Composition research
Composition researchComposition research
Composition research
Chris Wotton
 
Genre research - posters
Genre research - postersGenre research - posters
Genre research - posters
Chris Wotton
 
Elements task magazine advert
Elements task   magazine advertElements task   magazine advert
Elements task magazine advert
Chris Wotton
 
Production of digipak
Production of digipakProduction of digipak
Production of digipak
Chris Wotton
 
Contact sheet
Contact sheetContact sheet
Contact sheet
Chris Wotton
 
Draft written content
Draft written contentDraft written content
Draft written content
Chris Wotton
 
Mood board
Mood boardMood board
Mood board
Chris Wotton
 
Style file powerpoint
Style file powerpointStyle file powerpoint
Style file powerpoint
Chris Wotton
 
Example digipak
Example digipakExample digipak
Example digipak
Chris Wotton
 

More from Chris Wotton (20)

Audience profile 3
Audience profile 3Audience profile 3
Audience profile 3
 
Magazine cover 1
Magazine cover 1Magazine cover 1
Magazine cover 1
 
Fur digipak in design 7
Fur digipak in design 7Fur digipak in design 7
Fur digipak in design 7
 
Mood Board
Mood BoardMood Board
Mood Board
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Contact sheet for magazine cover
Contact sheet for magazine coverContact sheet for magazine cover
Contact sheet for magazine cover
 
Contact sheet for magazine cover
Contact sheet for magazine coverContact sheet for magazine cover
Contact sheet for magazine cover
 
Draft written content magazine
Draft written content magazineDraft written content magazine
Draft written content magazine
 
Mood board magazine advert
Mood board magazine advertMood board magazine advert
Mood board magazine advert
 
Audience feedback
Audience feedback Audience feedback
Audience feedback
 
Composition research
Composition researchComposition research
Composition research
 
Genre research - posters
Genre research - postersGenre research - posters
Genre research - posters
 
Elements task magazine advert
Elements task   magazine advertElements task   magazine advert
Elements task magazine advert
 
Production of digipak
Production of digipakProduction of digipak
Production of digipak
 
Contact sheet
Contact sheetContact sheet
Contact sheet
 
Draft written content
Draft written contentDraft written content
Draft written content
 
Mood board
Mood boardMood board
Mood board
 
Style file powerpoint
Style file powerpointStyle file powerpoint
Style file powerpoint
 
Example digipak
Example digipakExample digipak
Example digipak
 

Recently uploaded

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 

Recently uploaded (20)

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 

Film funding

  • 2. INTRODUCTION  Film Funding is a very important part of producing a film. Without good funding for a film, the production quality will suffer and several areas of the production may need to be left out as they simply cannot be afforded. For our film there are a variety of funding options which I will be discussing in this presentation.
  • 3. A COMPETITION  Many organisations such as “Cinemagic” offer a competition for small film-makers to request their film ideas.This competition will have a prize fund which then allows the producer to go and create their film idea.This type of funding is generally on a lower scale, but it allows the small film industry to develop through a creative ideology; whereas a film funded by the likes of Warner Bros would be taken over by someone else as they want it to be the most profitable and not necessarily the most creative, as they are mostly interested in profitability of the film.  For our film, a competition could be a great way of getting audiences to see it, which could grow the films success by making an impact on those that are going to discuss the film with others.The possibility of getting funding for the film is also a great way of getting the project kick-started.There is no harm in applying to a competition as you could try numerous other methods of funding if it doesn't work.  The first advantage of funding our film through a competition would be that we can produce the film we initially intended to without much altering from investors; this would benefit our film as we can produce the scenes we intended to in order to target our intended audience.  The next advantage of funding our film through a competition is that it means no loan repayments need to be made, this is a big positive for a production like ours as it could potentially fail due to the limited funding we currently have, and costs for advertising etc in order to get the film seen can be significantly expensive.  The disadvantages of funding our film with the funds from winning a competition are that the amount of funds won may not be enough to produce the film, this would leave us in the situation where we would have to get investors from elsewhere which would take more time and leave us with further responsibility of paying it back.The reason why are film may be quite hard to produce with limited funding is because of the developed narrative and variety of scenes which takes time and a lot more funding as our intentional target audience are of a fairly high social economic class which means they want to be fulfilled from watching the film, so therefore more money needs to be invested to make sure it is of a good enough level.
  • 4. CROWD FUNDING  Crowd funding is another way to fund films.This can be very effective or not so effective as you are reliant on other people funding your project.There are many crowd funding opportunities on websites such as patreon, go fund me & kick starter; these are all slightly different but all have the same kind of idea behind them.The funding you can get from these crowd funding websites ranges from very little to staggering amounts; an example of a film that was funded through a crowd funding project was “Stray” this film raised $125,000 in a very short amount of time and it allows the producer of the film to start the production process without consulting other private investors. However you have received capital from people that are interested in the film that you are producing and therefore they may be demanding in what they want to see in the film; you have also got to get funding from a large amount of people too, and as you get more funding the responsibility also increases.  This could be one of the potential sources of finance for our film.This would allow us to gather an audience as well from those interested in the film idea; these people are likely to share and discuss the film with other people as well, which would be an effective way of advertising.  The first advantage of us using crowd funding as a source of finance for our film is that we can gather a large amount of money if members of the public are interested in our production.  The second advantage is that you don’t have to discuss the funding with each individual person, they are taken to a site where they can see what they will receive and how it will benefit the film by donating.  The First disadvantage is that it can cost a lot of money to advertise the campaign in the first place, this would be from the advertising costs initially, and social media campaigns to promote the idea would take a long time to get running at an optimal level.  And the second disadvantage is that it is not a reliable source of finance in that you don’t know how much money you will receive and by advertising the campaign you could end up losing money, rather than making money.
  • 5. BANK LOAN  A bank loan is another way of funding a film.This is by far the best method if you can safely say that you're film is going to be successful and make a profit; however if you cannot safely say that it will be a success, you are better of getting funding elsewhere as you will need to repay the debt even if it’s not successful!  One big advantage of funding your film through this method is that you can get the exact amount of capital needed to start producing your film; this is an area a lot of films fail in and they have to cut the film short as they have run out of money for all of the scenes.  Another advantage of funding a film from a bank is that the funds can be granted fairly quickly when compared to other methods such as crowd funding as you will need to make a social media impact initially.  A disadvantage would be that dealing with a bank you are likely going to need a well planned out production, otherwise they may be sceptical on investing into your idea. So you need to make sure that the film you are selling can be clearly shown to be a success.  The final disadvantage of a bank loan would be the interest on the repayment of the loan.You have also got to remember that if the debt is not paid further interest will also be added.And for some smaller production companies one film could send the business into liquidation, therefore they need to consider this funding source effectively.  For our film this would be the last resort for a source of finance as we have no previous reputation to show, and we currently have no funds to pay any debt back. However it could be said that as we are taking a unique approach to the thriller genre, this may be the only way of funding the film as many crowd funding programs may be too confusing for the public.
  • 6. BRITISH FILM INSTITUTE & UK FILM COUNCIL  The British film institute can fund small productions through various methods such as Lottery Funding.This is a great method of funding for small productions, but for larger film projects this would not be a sustainable source of finance as more capital (money) would be needed.  There are a range of reasons why you would go for this method of funding; one of them being that you don’t have to repay the BFI, like you would with a Bank loan.  The BFI also have a lot of experience in the UK film industry and they could therefore give us some helpful tips to maximise the films success e.g. use this angle to make the scene more dramatic.  However there are also a variety of disadvantages to sourcing finance this way as you are reliant on getting accepted, which can be a very slim chance; as you have got to remember the film must be in the best interest of the UK Film Council or British Film Institute.  Another disadvantage would be that the entire budget annually is just £4 million, which when divided down is a very small amount to produce and market a film.  For our film I would say that this could be a potential source of finance as we don’t have a previous reputation, therefore banks would be very curious on lending money. Our film idea is also very unique and therefore may be of interest to the organisation, and they may want to be apart of something new in the film industry.  If we were to use this method of finance for our production we would be more likely in charge of the genre, themes, style & target audience; as the organisations mission is to keep the creative side of film-making alive and not just for profitability; this would be a very beneficial point of this source of finance as it would allow us to produce what we initially intended.
  • 7. DEFERRALS  Deferrals is where everyone gets started working on a project and they will hopefully get paid once the film is released and successful.  Everyone is generally paid by getting a shareholding of the film, so if the film is successful you will get a good return from the work you have put in.  The first advantage by using this source of finance is that you have got no interest to pay as no loan repayments have got to be made; however you have got the responsibility of the people working for you, who will be expecting payment after the film has been released.  The next advantage of this source of finance is that the staff will have the incentive to work hard, as the harder they work the more likely the film is to be successful; however this also has it’s negative aspects for instance if some staff members decide to leave this can effect how other staff feel and they may get less productive or even leave as they are worried the film will not succeed.  A disadvantage of using this source of finance is that the film contractors such as filming companies are not going to work for free very easily. Any work that has to be done by other companies will be very hard with no initial budget.This may work for certain films where the intentions are to raise money or something similar as the companies can use this to show how they are ethical but otherwise it is very difficult to persuade them.  The next disadvantage of using this method of finance is that when/if the film is highly successful there can be arguments around the film paying out as technically everyone involved is a share holder which can make the management of profits out of control.  This funding source wouldn’t be a good idea for our film as we don’t have any other previous large success in the film industry, therefore making it much harder for people to invest their time in us. Our film idea is also based around conveying a illusive effect, which requires professional CGI.This would be significantly more expensive and these companies would want payment before the films success.
  • 8. CONCLUSION So overall I think that the most suitable source of finance is crowd funding.The first reason for this is because there is no initial setup fee, however there are fees for advertising the campaign which will cost a considerable amount of money. Crowd funding also has other benefits such as gathering your audience whilst gathering your investment as you know they are interested in watching the film. With crowd funding we can also produce our film with more creativity which was are initial intentions, however we have got to follow certain guidelines as the film has been invested by people who saw the plans and decided to spend their money on it, so they could see the final product.