Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
The State of Native Advertising Disclosure: The Consumer ViewTripleLift
While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’.
In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
The State of Native Advertising Disclosure: The Consumer ViewTripleLift
While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’.
In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
2014 Visual Marketing Summit - Keynote and IntroTripleLift
Everyday, publishers like Time Inc., Fox News, and the Weather Channel are systematically moving away from text-heavy layouts and leveraging big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready?
The Industry Index by DMR, TripleLift, and a distinguished panel of industry thought leaders discussed the rise of the Visual Web and the role it’s playing in creating a more dynamic and flexible approach to digital marketing and native advertising.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
eMarketer Webinar: Best Practices in Digital Video AdvertisingeMarketer
This webinar covers the latest data, analysis and industry trends in digital video advertising. We share insights from executives at brand marketers, agencies, publishers, ad networks and technology firms. Topics include: Digital video ads—what to buy, where to buy and how to target; Common metrics for measuring success; Emerging platforms and devices, from YouTube to Snapchat, tablets to wearables; Native video—passing fad or a format that’s here to stay?
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Mini Brands for Holiday 2020 by Team Six Ad Co. (spr. 2020 final project)Shokolatte Tachikawa
Final presentation for MKT9785 Digital Marketing Strategy at Zicklin School of Business Baruch College - Spring 2020
Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
As per the report, TV viewing habits have become more fragmented globally, with average daily watch time across linear TV and OTT being two hours and 53 minutes, and watch time on streaming platforms surpassing linear TV by 22%.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
2014 Visual Marketing Summit - Keynote and IntroTripleLift
Everyday, publishers like Time Inc., Fox News, and the Weather Channel are systematically moving away from text-heavy layouts and leveraging big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready?
The Industry Index by DMR, TripleLift, and a distinguished panel of industry thought leaders discussed the rise of the Visual Web and the role it’s playing in creating a more dynamic and flexible approach to digital marketing and native advertising.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
eMarketer Webinar: Best Practices in Digital Video AdvertisingeMarketer
This webinar covers the latest data, analysis and industry trends in digital video advertising. We share insights from executives at brand marketers, agencies, publishers, ad networks and technology firms. Topics include: Digital video ads—what to buy, where to buy and how to target; Common metrics for measuring success; Emerging platforms and devices, from YouTube to Snapchat, tablets to wearables; Native video—passing fad or a format that’s here to stay?
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Mini Brands for Holiday 2020 by Team Six Ad Co. (spr. 2020 final project)Shokolatte Tachikawa
Final presentation for MKT9785 Digital Marketing Strategy at Zicklin School of Business Baruch College - Spring 2020
Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
As per the report, TV viewing habits have become more fragmented globally, with average daily watch time across linear TV and OTT being two hours and 53 minutes, and watch time on streaming platforms surpassing linear TV by 22%.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
Millward Brown Research: AdReaction: Video Creative in a Digital WorldIAB Europe
AdReaction studies have been conducted since 2001, delivering insights on consumers' perceptions of advertising, particularly digital formats.
AdReaction: Video Creative in a Digital World addresses key questions facing marketers, including:
• How are videos viewed by screen – and for how long?
• What do people think of video ads by screen?
• How can I create ads that consumers won’t skip?
We surveyed, via smartphone or tablet, more than 13,500 16-45 year old multiscreen users across 42 countries. Multiscreen users were defined as people who own, or have access to, a TV and a smartphone and/or a tablet. We also conducted parallel copy testing for 20 ads in eight countries, across TV, online video and mobile video ad formats, interviewing more than 10,000 consumers.
This report summarizes overall global learning. For data by country, please visit www.millwardbrown.com/adreaction
Millward Brown AdReaction: Video Creative in a Digital World Global ReportKantar
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms.
http://www.millwardbrown.com/adreaction/video/
4 things that brands are doing to win in the new video landscapeLucas Modesto
Back in the 1950s, when TV was first gaining popularity as an entertainment medium, advertisers had it fairly easy. With only three networks and one viewing screen, the audience was highly concentrated. To this day, I Love Lucy still holds the record for the highest Nielsen average for a TV season—67.3. Families around America tuned in weekly for a season that started with Lucy battling a conveyor belt at a chocolate factory and eventually welcomed Ricky Jr. to the world.1
Because of this concentrated TV viewing audience, advertisers knew when, where and what the whole country was watching without the need for sophisticated technology, data collection, or analysis.
Today’s television viewing landscape is very different. While TV screens still account for 91% of our viewing time,2 we’re now able to watch great video content wherever, whenever and however we want. According to Nielsen, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old over the past five years.3 Meanwhile, streaming video is on the rise. In 2017, 59% of American households had a streaming video subscription, compared to just 38% in 2014.4
YOUTUBE VIDEO TRENDS AND IMPACT OF COMMERCIAL CO-OPERATIONS ON CONSUMER BEHAV...Troot Network
What kind of impact does YouTube have on purchase decisions and how does it compare with other mediums? This survey concentrates on the 15-35 year-old Swedes!
The results on this presentation summarize our findings. Interested in hearing more? Contact us! www.troot.network
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
Video is projected to be 84% of online traffic by 2018. That’s because video is engaging, and it’s also a
powerful tool for telling the story of your brand and your destination. Marla Johnson demonstrates how you
can convert an audience with the unique advantages of video marketing.
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Ogilvy
It’s not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. It’s not always comfortable to consider that decades-old safe and sage advice (“Go to college!”) might become totally obsolete—if we don’t move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings.
However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history.
So why the emphasis on…unions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sorts—what we’re calling a “union of humans.”
Point of View on Cambridge Analytica Scandal Ogilvy
Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshu e budget?’ Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
2018 Prognostications For The Year Of The DogOgilvy
For the year ahead – 2018 to some, and the Year of the Dog to others – we share our annual Political, Economic, and Business prognostications for China.
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years.
This is an excerpt from his retirement speech.
For Goodness’ Sake: Satisfy the hunger for meaningful business Ogilvy
For Goodness Sake is about transforming businesses into “Purposeful Enterprises.” Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprises—enterprises that exist for many interlocking reasons and strive for complex outcomes—will emerge only with great planning and thoughtfulness.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
1. By Robert John Davis
H E A D O F D I G I TA L , O G I LV Y U S A
7Lessonsfrom
Established
OnlineVideo
Viewers
2. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S2
T
HE ONLINE VIDEO INDUSTRY is bedeviled
by perennial expectations of “what’s next.” A
decade-plus of constant transformation and
audience growth has trained the spotlight on
prognostication rather than empirical learning; as a result,
enthusiasm over what might happen often impedes our
understanding what already is happening.
Driven by a desire for deeper understanding of
contemporary adult viewing behaviors, the video
strategists at global advertising agency Ogilvy partnered
with online news leaders The Young Turks (TYT) to study
how established audiences consume online video content
and advertising. The highly engaged TYT audience was
tapped to serve as a proxy for committed viewers across
the spectrum. In early June of 2017, nearly 2400 TYT
viewers ages 18 and over participated in a survey detailing
their interactions with video content and advertising
across all online video (OLV) sources — not just videos
from The Young Turks.
The results challenge many accepted norms and illuminate
a path forward for both brands and creators. Peering away
from the crystal ball and looking straight into the bright
light of the present allows creators and advertisers to truly
appreciate the massive opportunity available in today’s
market.
Seven key findings rose above the rest:
3. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S3
Yes, the Future
of TV Is Bleak1.
FINDINGS: Traditional television as a content delivery
mechanism may be closer to obsolescence than many
realize. Eight out of ten respondents expect digital to be
their sole source of video within the next few years, while
six out of ten agree that there is already no need to own
a TV. Lest anyone confuse this for a youth movement,
nearly three in four Seniors and Boomers believe online
streaming and svod will be their exclusive video delivery
method within the next few years, with 54% of Seniors in
agreement that the TV set itself is already unnecessary.
POTENTIAL IMPACT: While cord-cutters earn media
headlines by stoking fears of audiences continuing to flee
from TV for OLV, a bigger story lurks one level down. The
viewers who have already jumped to OLV remain bullish,
and that’s doubly bad for traditional television. If TV isn’t
positioned to win back cord-cutting converts, then its only
possible future is one of decline.
With viewer preference for online video advertising and
content fluttering around the 50% mark, the audience may
be signaling that OLV has come of age. Even the notion
that OLV is at least as good as television could signal a
crushing blow to the old stalwart. The numbers suggest it
is time to take OLV audiences more seriously.
4. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S4
Session Viewing
Dominates Online
Behavior2.
FINDINGS: Over the past few years, the Ogilvy team
has anecdotally noticed a trend toward OLV “session
views” — the continuous engagement of a viewer over
long periods of time. A session could be five minutes.
It could be 20 minutes. It could be over an hour. Unlike
orderly binge-watching of episodic programming on
Netflix or other “over-the-top” networks, OLV session
viewing is an unstructured experience reliant on the whim
of the viewer. The viewer may stay on one video platform
or jump between multiple platforms, watching any number
of videos and ads in a single session.
In the TYT sample, 68% of respondents reported their
average online video sessions last more than 30 minutes,
with 40% reporting average sessions of over an hour. The
data suggests these are frequently occurring events, with
73% reporting having 30+ minute session views more
than three days a week and 29% saying they view for
60 minutes or more — per session — on a daily basis.
When accounting for the frequency of session viewing,
even casual viewers aren’t really all that casual. Of the
32% who reported their sessions typically last less than
30 minutes, over half (55%) said they engage in session
viewing more than three days a week, with 19% sessioning
every day.
As for the platforms driving sessions, it comes as no
surprise that YouTube, with its user-friendly, viewer-
oriented interface, dominates sessioning: 93% of
respondents cited Google’s video hub as their most
frequently used session platform. Facebook (30%) and
Twitter (10%) were a distant second and third.
5. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S5
POTENTIAL IMPACT: Session viewing is good
business for video creators, advertisers and the platforms.
The longer and more frequently people watch, the more
fertile the landscape becomes for advertising avails.
Sessioning also highlights an issue for brands: The data
suggests a major disconnect between how consumers
watch videos and how advertising is presented to them.
Marketers tend to look at advertising on a per-asset basis
while quantifying success by tracking views, completion
rates and click-throughs of individual videos. This single-
asset focus disregards the fact that the audience is likely
engaged in a session where an advert is just a small part of
their overall viewing experience. It may be time for brands
to change their thinking from “How do I get someone to
watch my pre-roll before a video?” to “How do I integrate
my brand message into a consumer viewing session?”
6. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S6
Sessioning Is
Not Just for the
Young
FINDINGS: One could be forgiven for assuming only
the young are hanging out online all day, and it is true
that 74% of Millennials report average session times of
over 30 minutes, but that is not the entire story. 70% of
Gen Xers, 63% of Boomers and 53% of Seniors also report
average viewing sessions lasting 30+ minutes. Even more
shocking, 55% of Seniors report sessioning more than
three days a week.
POTENTIAL IMPACT: Conventional wisdom tells
us OLV is a young person’s pursuit, but the data refutes
that. As brands move advertising dollars from television
to digital in an effort to target youth, it may be time to
consider doing so for a broader demographic range.
Marketers who shy away from targeting the breadth of
OLV audiences risk missing an intimate connection with
older consumers.
3.
7. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S7
Session Viewing
Is a Prime Time
Activity
FINDINGS: When are these viewing sessions taking
place? Half of all respondents (50%) report their sessions
typically occur in the evening, while 29% cite late-night
viewing. Less than a third indicate that holding morning
or afternoon viewing sessions is typical for them.
These preferences may align with the lifestyles of the
participants. Most were students or full-time employees at
the time of the study, thus time to engage in long-session
views comes later in the day … during TV’s lucrative prime
time and late-night hours.
The survey data shows audiences are reaching a point of
equilibrium with preference for TV or OLV advertising.
Just under half of the respondents prefer OLV ads over
TV commercials. Millennials are most likely to agree (61%)
that OLV ads are more engaging than those on TV, while
Boomers are least likely to agree (44%).
POTENTIAL IMPACT: The respondents’ viewing
patterns suggest that time spent with OLV competes
directly with television’s most valuable time slots. From
the creators’ point of view, the data supports the argument
that OLV entertainment should be considered on par with
television — a point that raises many questions about
how OLV advertising is valued, both strategically and
financially. Viewers clearly see OLV as an alternative to
television, while advertisers tend to think of it more as an
ancillary platform. With consumer preference for OLV
and TV advertising at a virtual draw, there seems to be
a strong case to argue that the two platforms should be
valued equally in the marketplace.
4.
8. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S8
Bad Advertising
Kills Sessions
FINDINGS: If sessions are good for business, then it
stands to reason events that cause viewers to abandon
sessions should be avoided. Unfortunately, the advertising
counted upon to support content is also a catalyst for lost
session time. An ill-conceived or inappropriately placed
ad can prompt the viewer to end their session, robbing the
creator of additional viewing time, limiting the platform’s
monetization opportunity and eliminating the advertiser’s
chance to connect with the consumer.
Over one-quarter of the respondents (27%) reported
ending a viewing session because they didn’t want to
watch a non-skippable ad. Irrelevant content, non-
skippable formats and poor contextual placement all
contribute to a consumer deciding to stop watching video
altogether, rather than sit through an ad that doesn’t
connect with them.
POTENTIAL IMPACT: Session-killing is no joke and
it happens more than we’d like to think, even though
the evidence is right in front of us. Brands rarely see
100% completion rates for non-skippable ads. Most are
happy with anywhere from 85 to 90% completion rates.
What happens to the other 10 to 15% views that aren’t
complete? Those are the session killers. The only way for
the consumer to avoid completing a non-skippable view is
to abandon watching videos all together. Every incomplete
view is a vote of disinterest from the viewer that registers
a very clear message that they would rather not watch any
videos than sit through a specific ad. That’s not only bad
for the brand that created the ad, it’s devastating for the
content creators who rely on extended viewing to drive
revenue.
5.
9. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S9
Relevance and
Context Are Allies
FINDINGS: If OLV viewers are fickle enough to give
up entire sessions over bad advertising, there’s good
reason to focus on OLV advertising traits that encourage
engagement. The importance of understanding these
traits is laid bare by data revealing six in ten (64%)
respondents who watched online videos at least one day a
week preferred not to see online video ads at all. Nearly all
participants (92%) report not paying full attention when
viewing ads.
If viewers are predisposed to ignore ads, how do brands
engage? Audiences have given very clear signals as to
what kind of advertising they value in connection to OLV
content. The data reveals several key variables are at play,
including length, relevance, context and content.
Let’s begin with one of the top issues in the OLV world:
length.
While longer content is sought after by audiences, longer
advertising is not. Six in ten respondents indicated they
are more likely to pay attention to shorter ads (61%) and
reported a preference for a series of short ads spread out
during a session (57%) rather than one longer ad. Four
in ten (39%) indicated they would be more likely to wait
for content if presented with a six-second, non-skippable
ad, and 44% reported no preference. Taken together, the
results suggest that a suite of six-second ads run over the
course of several minutes may be more conducive to the
session viewing experience than one longer asset.
In a lean-forward experience like OLV viewing, the
difference in user expectation between content and
advertising can be quite small. Relevance and context
are the key factors driving interest in both. Over half of
the respondents reported frustration from inability to
relate to the content of OLV ads they were exposed to.
6.
10. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S1 0
65% of all respondents wish ads were customized to their
personal interests, while 62% would prefer ads that predict
their future interests rather than retarget based on past
behavior. While common cookie/pixel-drop retargeting is
simple to execute, OLV viewers are looking for content that
is more useful than regurgitated recent website visits.
Personal relevance isn’t the only factor. OLV consumers
also prefer advertising related to the content they are
viewing. Three out of four respondents wish online ads
were relevant to the shows they are watching when the ad
runs. Nearly six in ten (57%) report paying more attention
to ads featuring talent from the specific video they are
watching. That’s good news for content creators who work
directly with agencies and brands to develop advertising.
POTENTIAL IMPACT: The message from the viewers
is clear: Unless an advertiser makes the effort to place a
highly relevant ad, the consumer will ignore it. The kind
of creative that connects with OLV audiences eschews
brand-first messaging for something more personally
relevant to the viewer. In the age of hyper-targeting and
dynamic video assembly, there are very low technical
hurdles to clear in order to meet high levels of personal
relevance. All it takes is effort.
Making contextual connections is even more
straightforward. It harkens back to the earliest days of
television when cast members of a show would also be
involved with advertising segments. OLV viewers respond
to the same thing. The viewing audience builds bonds with
the talent they watch online; thus advertising featuring
that same talent feels more connected to the overall
session experience. Given that OLV is a two-way platform
where viewers and talent can (and do) communicate,
the more we mix the style and creative of favorite
programming into advertising, the more likely the viewer
is to feel the ad is an extension of their session rather than
a disruptor.
11. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S1 1
Save Your Emotion
and Your URL
FINDINGS: When it comes to the content of the ads
themselves, 87% of respondents indicate they should be
entertaining. But what kind of entertainment they are
looking for? Humor reigns supreme, with 52% preferring
funny content. 48% look for interesting content and
34% seek ads that are relatable (perhaps a call-back to
relevance?). Visual appeal was also cited as a draw (31%).
Emotional content and ability to engage (link to an external
website, like, or share ads) were the clear losers with less
than 11% of respondents looking to be moved to share.
POTENTIAL IMPACT: Emotional content and the
predictable “URL in the end frame” dominate OLV
advertising output, yet both run against the wishes of
the viewer. When considered alongside the data about
relevance and context, it makes sense to consider OLV
advertising that trades clickbait sappiness for logical
connections targeting audience need.
The lack of interest in click-through links might be
unexpected, but it makes sense when viewed through
the frame of the session view. Clicking on an OLV ad
takes the viewer out of the session, often to a daughter
window populated with content from another website. If
the viewer is deep in a session, bringing them to another
window runs counter to the experience they are enjoying.
7.
12. L E S S O N S F R O M E S TA B L I S H E D O N L I N E V I D E O V I E W E R S1 2
Conclusion:
Marketing Ramifications
With audiences across all adult age groups reporting
long-session viewing, the time is right to challenge the
“one pre-roll/one video” paradigm of the current video
advertising space. By adopting advertising that meshes
with the experience of long-session viewing across
multiple platforms, brands and agencies can work to build
bonds with the consumer based upon their behaviors. It is
a chance to move the status of the video ad from interloper
to its optimal place as an asset that enhances the entire
viewing experience.
The desire of viewers for greater context and relevance
also plays well against the thorny issue of viewability. If
brands make advertising that relates well to consumers
and is distributed via media plans that align advertising
with relevant content, the data suggests viewers will be
more likely to watch the ad. Viewability becomes less of a
problem when the consumer actually wants to watch the
advertising.
Advertisers need to become more cognizant of how their
advertising impacts the viewer’s journey. Every time an
incomplete view is recorded for a non-skippable ad, it
means the user was so turned off by the advertising that
they gave up their viewing session. One way to avoid this
danger is by featuring the talent/topics of the content
being watched in the associated advertising. Viewers are
hungry for relevance and context.
Taken as a whole, the study suggests that the OLV
audience is in this for the long haul (and long-session
view). Are the rest of us? That’s the challenge ahead.