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The document discusses various marketing strategies for the James Bond film "Skyfall", including: 1. A press conference was held in London with media from newspapers, magazines, radio, TV, and websites from both the UK and abroad to promote the film. 2. Trailers for "Skyfall" will be shown before other 12-rated and action/thriller films due to the film likely receiving a 12 or 12A rating. 3. An informal survey found that most James Bond fans would see a movie poster on the internet, at bus stops, or billboards. 4. A viral marketing campaign could both help promote the film but also risk exposing younger audiences to inappropriate content.
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Lo3
The document discusses various marketing strategies for an upcoming James Bond film, including:
1) Holding a press junket in London with many of the same UK and international newspapers, magazines, radio and TV outlets invited as for previous Bond films.
2) Aiming trailers for the new film at audiences of other 12 rated and action/thriller genre films.
3) Creating viral marketing campaigns, while being careful that content is appropriate and doesn't give too much of the film away.
3 Which Media Institute would distribute your product and why?
Our independent British film "Obsession" would likely be distributed by Working Title, a major British production company known for films appealing to both British and wider audiences. Alternatively, ScreenGems or Rainforest Films could distribute to reach broader audiences. Working Title has successfully distributed films with similar themes of relationships and emotions, while ScreenGems and Rainforest Films focus on genres aligned with our film and target audiences that could connect with its cast and themes. As an independent film, our lower budget also means lower risk if the film does not perform as well as hoped.
Lo2
The document discusses research methods and techniques for analyzing the target audience, genre, and methods of marketing for James Bond films. It provides details on how Skyfall specifically has been marketed through Empire magazine, posters in different countries, interviews with the film crew, and images from the film. It also notes how other films in the same genre like Mission Impossible and Tinker Tailor Soldier Spy have been similarly marketed through posters, trailers, reviews, and interviews.
Lo2
The document discusses the target audience, genre, locations of exhibition, and marketing methods for the James Bond film Skyfall. It notes that the target audience is broad, including males, females, children and adults. The genres of James Bond films are identified as action, adventure, thriller, drama, romance and mystery. Various marketing techniques used for Skyfall and other films of similar genres are outlined, including posters, trailers, interviews and merchandise focusing on the 50th anniversary of James Bond.
Media evaluation question 3
A major film distribution company like Columbia Pictures would be best suited to distribute the media product due to its experience distributing successful action films globally. Columbia Pictures has experience with both theatrical releases and straight-to-DVD formats. Independent film companies tend not to distribute action films which was discovered at the European Independent Film Festival, so they would not be a good fit due to lack of demand for the genre in independent films.
Lo2
The document discusses the target audience, genre, locations of exhibition, and methods of marketing for the James Bond film Skyfall. It notes that the target audience is wide, including males, females, children and adults, and that the genre involves elements of action, adventure, thriller, drama, romance and mystery. Additionally, the document provides details on the production companies involved in Skyfall and how other films of similar genres such as Tinker Tailor Soldier Spy and Mission Impossible were previously marketed.
Lo3
The presentation pitch proposes various marketing strategies for an upcoming James Bond film, Skyfall, including:
1) A press junket in London to invite newspapers, magazines, radio, and TV channels from both local and foreign markets.
2) Showing the film trailer before similar rated action/thriller movies at cinemas.
3) Placing posters at bus stops, on buses, and online based on survey results finding the internet as the most viewed location.
4) Potential viral marketing campaign but risks exposing younger audiences not appropriate for the film.
5) Selling 50th anniversary James Bond merchandise like DVD box sets and Omega watches at appropriate retailers in light of the film.
Evaluation 3 (updated)
This document discusses distributing the action film "Lethal Secret" and marketing strategies. It recommends distributing the film through 20th Century Fox, one of the major Hollywood studios, because they specialize in distributing mainstream action films similar to "Lethal Secret". Marketing would involve television advertisements during prime time on ITV to reach a wide audience, as well as promotions on Facebook which is commonly used by the target demographic. The goal is to get the wide release needed for a big budget action film through an established major distributor and broad marketing campaigns.
Recommended
Lo3
The document discusses various marketing strategies for an upcoming James Bond film, including:
1) Holding a press junket in London with many of the same UK and international newspapers, magazines, radio and TV outlets invited as for previous Bond films.
2) Aiming trailers for the new film at audiences of other 12 rated and action/thriller genre films.
3) Creating viral marketing campaigns, while being careful that content is appropriate and doesn't give too much of the film away.
3 Which Media Institute would distribute your product and why?
Our independent British film "Obsession" would likely be distributed by Working Title, a major British production company known for films appealing to both British and wider audiences. Alternatively, ScreenGems or Rainforest Films could distribute to reach broader audiences. Working Title has successfully distributed films with similar themes of relationships and emotions, while ScreenGems and Rainforest Films focus on genres aligned with our film and target audiences that could connect with its cast and themes. As an independent film, our lower budget also means lower risk if the film does not perform as well as hoped.
Lo2
The document discusses research methods and techniques for analyzing the target audience, genre, and methods of marketing for James Bond films. It provides details on how Skyfall specifically has been marketed through Empire magazine, posters in different countries, interviews with the film crew, and images from the film. It also notes how other films in the same genre like Mission Impossible and Tinker Tailor Soldier Spy have been similarly marketed through posters, trailers, reviews, and interviews.
Lo2
The document discusses the target audience, genre, locations of exhibition, and marketing methods for the James Bond film Skyfall. It notes that the target audience is broad, including males, females, children and adults. The genres of James Bond films are identified as action, adventure, thriller, drama, romance and mystery. Various marketing techniques used for Skyfall and other films of similar genres are outlined, including posters, trailers, interviews and merchandise focusing on the 50th anniversary of James Bond.
Media evaluation question 3
A major film distribution company like Columbia Pictures would be best suited to distribute the media product due to its experience distributing successful action films globally. Columbia Pictures has experience with both theatrical releases and straight-to-DVD formats. Independent film companies tend not to distribute action films which was discovered at the European Independent Film Festival, so they would not be a good fit due to lack of demand for the genre in independent films.
Lo2
The document discusses the target audience, genre, locations of exhibition, and methods of marketing for the James Bond film Skyfall. It notes that the target audience is wide, including males, females, children and adults, and that the genre involves elements of action, adventure, thriller, drama, romance and mystery. Additionally, the document provides details on the production companies involved in Skyfall and how other films of similar genres such as Tinker Tailor Soldier Spy and Mission Impossible were previously marketed.
Lo3
The presentation pitch proposes various marketing strategies for an upcoming James Bond film, Skyfall, including:
1) A press junket in London to invite newspapers, magazines, radio, and TV channels from both local and foreign markets.
2) Showing the film trailer before similar rated action/thriller movies at cinemas.
3) Placing posters at bus stops, on buses, and online based on survey results finding the internet as the most viewed location.
4) Potential viral marketing campaign but risks exposing younger audiences not appropriate for the film.
5) Selling 50th anniversary James Bond merchandise like DVD box sets and Omega watches at appropriate retailers in light of the film.
Evaluation 3 (updated)
This document discusses distributing the action film "Lethal Secret" and marketing strategies. It recommends distributing the film through 20th Century Fox, one of the major Hollywood studios, because they specialize in distributing mainstream action films similar to "Lethal Secret". Marketing would involve television advertisements during prime time on ITV to reach a wide audience, as well as promotions on Facebook which is commonly used by the target demographic. The goal is to get the wide release needed for a big budget action film through an established major distributor and broad marketing campaigns.
Evaluation 3
This document discusses distributing the action film "Lethal Secret" and choosing an appropriate distributor. It analyzes that action films appeal to a mainstream audience, so a major distributor like 20th Century Fox would be best, as they have experience distributing similar action films. 20th Century Fox would get the film into multiplex cinemas and shown to a wide audience of males over and under 35. Advertising would focus on prime time ITV to reach a mass audience, and Facebook to target the intended viewers. In conclusion, a major distributor like 20th Century Fox is recommended to distribute the film widely, while ITV and Facebook are suggested for advertising to the target demographics.
Distribution
This document discusses film distribution strategies, focusing on independent films. It explains that distribution involves releasing films in the marketplace and marketing them locally. For independent films, producers typically do not have long-term ties to distributors. The document recommends Momentum Pictures as a potential UK distributor and discusses simultaneous streaming/cinema releases as an option. It also explores releasing the film on streaming services like Netflix or television channels like Sky Movies.
Q3
The film would be distributed to media institutions that specialize in action genres. As an indie film, it may receive funding from the British Film Institute or through self-funding, but this funding would not allow for large advertisements or screenings in major cinemas. Therefore, the best distribution method would be onto DVD. Columbia Pictures, an American film company owned by Sony and known for successful action films, would be a suitable distributor as their ident is present in the film's production.
Evaluation part 3 what kind of media institution
Our media product would be best distributed by Metro-Goldwyn-Mayer Pictures, Columbia Pictures, Eon Productions, or Universal Pictures. These companies have experience distributing films similar to our spy/action genre product, such as various James Bond and Bourne franchise films that served as inspiration. They are also large, globally recognized, and well-established distribution companies that could ensure our film reaches a wide audience.
Working titles & warp pictures
This document discusses several films produced by Working Title Films and compares British and American films. It provides details on the budgets, box office performances, directors, and target audiences for films like Rush, Thunderbirds, Paul, '71, Four Lions, and This Is England. Overall, it finds that British films focus more on realism and portraying everyday life accurately, while American films emphasize fantasy, humor, and visual effects to broaden their appeal.
Empire 2013 media_pack_fina_lv6
This document provides information about Empire magazine, which is described as the world's biggest movie magazine. It discusses the growth of the UK film market and cinema admissions. It then provides details about Empire's growing readership and circulation, noting it has over 850,000 readers and is the second largest men's magazine in the UK. The document outlines the content of Empire, including main features, interviews, and reviews. It also discusses Empire's online and digital properties, including its website, podcasts, and iPad app. Finally, it briefly describes the annual Empire Awards ceremony.
Task 3
This document discusses distribution and marketing strategies for a psychological thriller film set in London. It defines distribution as making a film available for audiences and generating buzz through promotion. It notes that Lions Gate Entertainment would be a good independent distributor as it has successfully distributed similar films. The film would likely appeal most to UK audiences given its British setting and characters, but possibly also others interested in British culture. Suggested marketing strategies include ads on buses, trains, bus stops, billboards, social media, TV, and trailers in cinemas showing similar genres.
What Kind of Media Institution Might Distribute Your Media Product and Why?
The document discusses potential film distribution companies for a low-budget horror/thriller opening sequence. It analyzes companies that have distributed similar films like Unfriended and Friend Request. While conglomerates like Warner Bros and Universal Pictures would be unlikely due to the low budget, an independent UK company like Icon Productions would be a good fit. Icon specializes in horror films and is one of the leading independent distributors in the UK, which could help the opening sequence gain publicity among a UK audience.
Film industry case study 1 - spectre
Spectre is a 2015 James Bond film directed by Sam Mendes. The film follows Bond as he infiltrates a secret meeting and uncovers the existence of the sinister organization known as SPECTRE. Bond seeks out Madeleine Swann, the daughter of his old nemesis Mr. White, who may hold a clue to untangling SPECTRE's web. As Bond ventures toward the heart of SPECTRE, he learns a chilling connection between himself and the enemy he seeks. The film had a budget of $300 million and featured car chases using Jaguars, Land Rovers and Aston Martins. It received early hype through viral marketing campaigns and social media posts from artists like Ellie
task 3
This document discusses film distribution and provides examples of distribution companies. It defines distribution as making a film available for audiences and generating awareness through marketing. It describes 20th Century Fox and Lions Gate Entertainment as major distributors, with 20th Century Fox distributing big blockbusters and Lions Gate focusing more on independent films. The document proposes Lions Gate as the best choice to distribute the author's psychological thriller film targeting UK audiences, since Lions Gate has experience with similar lower-budget British films. Suggested marketing strategies include billboards, buses, social media, and TV ads on specific channels to reach the target audience.
Bridget jones diary presentation
The document summarizes the target audience, distribution, marketing, and new technologies used to promote the 2001 film Bridget Jones's Diary. The target audience was primarily females aged 18-35 who enjoy romantic comedies and can relate to the title character Bridget Jones and her problems finding "Mr. Right." Universal Pictures distributed the film and it opened on April 13, 2001 with $10 million in promotional support from partners like The Body Shop, MSN, and Virgin Atlantic, who used ads playing on Bridget's weight worries. People could follow and interact with Bridget Jones on early social media platforms like Facebook and Twitter and download wallpapers online to promote the film.
G322 section b case study - shifty
This document provides a case study on the 2008 British crime thriller film Shifty. It discusses the following key points:
1) The film had an ultra-low budget production of under £100,000 through the National Lottery UK Film Council and Film London Microwave funding scheme.
2) It used nontraditional viral marketing, such as a banned "drugs investigation" email campaign, and film festival screenings for promotion.
3) The film was produced with DVD and online extras in mind for future exhibition and educational purposes.
EMPIRE VS TotalFilm
This document compares the film magazines Total Film and Empire and explains why the authors chose to partner with Empire. Total Film is the second biggest selling film magazine in the UK but it has a smaller global audience. Empire is the biggest selling film magazine in the UK and also publishes internationally, giving it a larger potential audience for the authors' film. Empire's large readership across different age groups in the UK also means the film would be seen not just by their target 15+ audience. Therefore, the authors chose Empire as it would give their British-made film greater exposure both domestically and globally.
Bridget Jones’ Diary And Love Actually Marketing Compressed
The document discusses the marketing campaign for the 2001 film Bridget Jones's Diary, including tie-ins with brands like Virgin Atlantic and MSN, differing soundtrack tracklists for UK and US audiences, and music videos featuring Shelby Lyne, Gabrielle, and Geri Halliwell to appeal to various audiences. Product placements and promotional partnerships generated an estimated $10 million for the film's marketing.
Research lo2
The document discusses the target audience, genre, countries of exhibition, and production campaigns for the James Bond film Skyfall. The target audience is primarily older viewers who enjoy spy/action films, though younger audiences interested in games like Call of Duty are also potential viewers. Skyfall follows the spy genre with modern twists, and will premiere in Los Angeles, Paris, and London. EON Productions, the company behind the Bond films, effectively markets each new installment using techniques proven on past titles.
Total film
Total Film Magazine is a monthly publication focused on movies that has been published since 1997. It has a predominantly male audience of around 561,000 readers. The magazine's biggest competitor is Empire, which has a more sophisticated readership. Total Film aims for a younger audience between ages 15-44. It has evolved its visual style and content over time to maintain relevance in the digital age, and now integrates its website, social media, and other online platforms to engage readers beyond the print magazine.
Theory audience pro-forma(2)[6]
The document discusses audience theory for several films and media sources. For the James Bond trilogy, the primary audience is identified as 13-20 year old boys/men who enjoy action films. The secondary audience is Bond fans aged 30+. For Toy Story 4, the primary audience is all ages since it's rated U, and the secondary audience is broad since the original films were popular with parents. For the Stephen King film IT, the primary audience is 18-30 year old horror fans, and the secondary audience is 30+ who may have seen the original. The document also discusses uses and gratifications theory applied to the BBC, defining consumer generated content, and listing different psychographic audience categories.
Evaluation question 3
This document discusses what type of media institution might distribute a film product and why. It suggests that a major film distributor would be best suited to distribute the film, which is an action genre film about a girl kidnapped by a drug organization. Major distributors like 20th Century Fox would be most appropriate as they have experience distributing similar action films. Distributors are responsible for cinema release, marketing, release dates, and making films available on various platforms. They are important for a film's success and ability to reach its target audience. As the film has elements like special effects that require a larger budget, a major distributor would be needed to fund distribution and wide-reaching marketing campaigns.
Fans presentation
This document discusses the growing power of fans and their ability to influence media industries. It provides examples of fans banding together through online campaigns to force changes to films, like getting alternate cuts of Superman II released or getting the independent film Cherrybomb a wider theatrical release. The document also discusses how George Lucas reduced the role of Jar-Jar Binks in Star Wars Episode II after fan backlash, and how the website Ain't It Cool News, launched in 1996, has been able to positively or negatively impact films through early reviews and leaked information that studios pay attention to.
Reality Tv Big Brother 2
The document provides background information about the British TV show Big Brother, including its opening title sequence, format, production companies involved, and popularity. It discusses how the title sequence uses rapid editing of surveillance camera-style footage to draw viewers in and parallel George Orwell's "1984." It also notes Big Brother's commercial success in many countries and high viewership numbers for its UK broadcasts.
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Evaluation 3
This document discusses distributing the action film "Lethal Secret" and choosing an appropriate distributor. It analyzes that action films appeal to a mainstream audience, so a major distributor like 20th Century Fox would be best, as they have experience distributing similar action films. 20th Century Fox would get the film into multiplex cinemas and shown to a wide audience of males over and under 35. Advertising would focus on prime time ITV to reach a mass audience, and Facebook to target the intended viewers. In conclusion, a major distributor like 20th Century Fox is recommended to distribute the film widely, while ITV and Facebook are suggested for advertising to the target demographics.
Distribution
This document discusses film distribution strategies, focusing on independent films. It explains that distribution involves releasing films in the marketplace and marketing them locally. For independent films, producers typically do not have long-term ties to distributors. The document recommends Momentum Pictures as a potential UK distributor and discusses simultaneous streaming/cinema releases as an option. It also explores releasing the film on streaming services like Netflix or television channels like Sky Movies.
Q3
The film would be distributed to media institutions that specialize in action genres. As an indie film, it may receive funding from the British Film Institute or through self-funding, but this funding would not allow for large advertisements or screenings in major cinemas. Therefore, the best distribution method would be onto DVD. Columbia Pictures, an American film company owned by Sony and known for successful action films, would be a suitable distributor as their ident is present in the film's production.
Evaluation part 3 what kind of media institution
Our media product would be best distributed by Metro-Goldwyn-Mayer Pictures, Columbia Pictures, Eon Productions, or Universal Pictures. These companies have experience distributing films similar to our spy/action genre product, such as various James Bond and Bourne franchise films that served as inspiration. They are also large, globally recognized, and well-established distribution companies that could ensure our film reaches a wide audience.
Working titles & warp pictures
This document discusses several films produced by Working Title Films and compares British and American films. It provides details on the budgets, box office performances, directors, and target audiences for films like Rush, Thunderbirds, Paul, '71, Four Lions, and This Is England. Overall, it finds that British films focus more on realism and portraying everyday life accurately, while American films emphasize fantasy, humor, and visual effects to broaden their appeal.
Empire 2013 media_pack_fina_lv6
This document provides information about Empire magazine, which is described as the world's biggest movie magazine. It discusses the growth of the UK film market and cinema admissions. It then provides details about Empire's growing readership and circulation, noting it has over 850,000 readers and is the second largest men's magazine in the UK. The document outlines the content of Empire, including main features, interviews, and reviews. It also discusses Empire's online and digital properties, including its website, podcasts, and iPad app. Finally, it briefly describes the annual Empire Awards ceremony.
Task 3
This document discusses distribution and marketing strategies for a psychological thriller film set in London. It defines distribution as making a film available for audiences and generating buzz through promotion. It notes that Lions Gate Entertainment would be a good independent distributor as it has successfully distributed similar films. The film would likely appeal most to UK audiences given its British setting and characters, but possibly also others interested in British culture. Suggested marketing strategies include ads on buses, trains, bus stops, billboards, social media, TV, and trailers in cinemas showing similar genres.
What Kind of Media Institution Might Distribute Your Media Product and Why?
The document discusses potential film distribution companies for a low-budget horror/thriller opening sequence. It analyzes companies that have distributed similar films like Unfriended and Friend Request. While conglomerates like Warner Bros and Universal Pictures would be unlikely due to the low budget, an independent UK company like Icon Productions would be a good fit. Icon specializes in horror films and is one of the leading independent distributors in the UK, which could help the opening sequence gain publicity among a UK audience.
Film industry case study 1 - spectre
Spectre is a 2015 James Bond film directed by Sam Mendes. The film follows Bond as he infiltrates a secret meeting and uncovers the existence of the sinister organization known as SPECTRE. Bond seeks out Madeleine Swann, the daughter of his old nemesis Mr. White, who may hold a clue to untangling SPECTRE's web. As Bond ventures toward the heart of SPECTRE, he learns a chilling connection between himself and the enemy he seeks. The film had a budget of $300 million and featured car chases using Jaguars, Land Rovers and Aston Martins. It received early hype through viral marketing campaigns and social media posts from artists like Ellie
task 3
This document discusses film distribution and provides examples of distribution companies. It defines distribution as making a film available for audiences and generating awareness through marketing. It describes 20th Century Fox and Lions Gate Entertainment as major distributors, with 20th Century Fox distributing big blockbusters and Lions Gate focusing more on independent films. The document proposes Lions Gate as the best choice to distribute the author's psychological thriller film targeting UK audiences, since Lions Gate has experience with similar lower-budget British films. Suggested marketing strategies include billboards, buses, social media, and TV ads on specific channels to reach the target audience.
Bridget jones diary presentation
The document summarizes the target audience, distribution, marketing, and new technologies used to promote the 2001 film Bridget Jones's Diary. The target audience was primarily females aged 18-35 who enjoy romantic comedies and can relate to the title character Bridget Jones and her problems finding "Mr. Right." Universal Pictures distributed the film and it opened on April 13, 2001 with $10 million in promotional support from partners like The Body Shop, MSN, and Virgin Atlantic, who used ads playing on Bridget's weight worries. People could follow and interact with Bridget Jones on early social media platforms like Facebook and Twitter and download wallpapers online to promote the film.
G322 section b case study - shifty
This document provides a case study on the 2008 British crime thriller film Shifty. It discusses the following key points:
1) The film had an ultra-low budget production of under £100,000 through the National Lottery UK Film Council and Film London Microwave funding scheme.
2) It used nontraditional viral marketing, such as a banned "drugs investigation" email campaign, and film festival screenings for promotion.
3) The film was produced with DVD and online extras in mind for future exhibition and educational purposes.
EMPIRE VS TotalFilm
This document compares the film magazines Total Film and Empire and explains why the authors chose to partner with Empire. Total Film is the second biggest selling film magazine in the UK but it has a smaller global audience. Empire is the biggest selling film magazine in the UK and also publishes internationally, giving it a larger potential audience for the authors' film. Empire's large readership across different age groups in the UK also means the film would be seen not just by their target 15+ audience. Therefore, the authors chose Empire as it would give their British-made film greater exposure both domestically and globally.
Bridget Jones’ Diary And Love Actually Marketing Compressed
The document discusses the marketing campaign for the 2001 film Bridget Jones's Diary, including tie-ins with brands like Virgin Atlantic and MSN, differing soundtrack tracklists for UK and US audiences, and music videos featuring Shelby Lyne, Gabrielle, and Geri Halliwell to appeal to various audiences. Product placements and promotional partnerships generated an estimated $10 million for the film's marketing.
Research lo2
The document discusses the target audience, genre, countries of exhibition, and production campaigns for the James Bond film Skyfall. The target audience is primarily older viewers who enjoy spy/action films, though younger audiences interested in games like Call of Duty are also potential viewers. Skyfall follows the spy genre with modern twists, and will premiere in Los Angeles, Paris, and London. EON Productions, the company behind the Bond films, effectively markets each new installment using techniques proven on past titles.
Total film
Total Film Magazine is a monthly publication focused on movies that has been published since 1997. It has a predominantly male audience of around 561,000 readers. The magazine's biggest competitor is Empire, which has a more sophisticated readership. Total Film aims for a younger audience between ages 15-44. It has evolved its visual style and content over time to maintain relevance in the digital age, and now integrates its website, social media, and other online platforms to engage readers beyond the print magazine.
Theory audience pro-forma(2)[6]
The document discusses audience theory for several films and media sources. For the James Bond trilogy, the primary audience is identified as 13-20 year old boys/men who enjoy action films. The secondary audience is Bond fans aged 30+. For Toy Story 4, the primary audience is all ages since it's rated U, and the secondary audience is broad since the original films were popular with parents. For the Stephen King film IT, the primary audience is 18-30 year old horror fans, and the secondary audience is 30+ who may have seen the original. The document also discusses uses and gratifications theory applied to the BBC, defining consumer generated content, and listing different psychographic audience categories.
Evaluation question 3
This document discusses what type of media institution might distribute a film product and why. It suggests that a major film distributor would be best suited to distribute the film, which is an action genre film about a girl kidnapped by a drug organization. Major distributors like 20th Century Fox would be most appropriate as they have experience distributing similar action films. Distributors are responsible for cinema release, marketing, release dates, and making films available on various platforms. They are important for a film's success and ability to reach its target audience. As the film has elements like special effects that require a larger budget, a major distributor would be needed to fund distribution and wide-reaching marketing campaigns.
Fans presentation
This document discusses the growing power of fans and their ability to influence media industries. It provides examples of fans banding together through online campaigns to force changes to films, like getting alternate cuts of Superman II released or getting the independent film Cherrybomb a wider theatrical release. The document also discusses how George Lucas reduced the role of Jar-Jar Binks in Star Wars Episode II after fan backlash, and how the website Ain't It Cool News, launched in 1996, has been able to positively or negatively impact films through early reviews and leaked information that studios pay attention to.
Reality Tv Big Brother 2
The document provides background information about the British TV show Big Brother, including its opening title sequence, format, production companies involved, and popularity. It discusses how the title sequence uses rapid editing of surveillance camera-style footage to draw viewers in and parallel George Orwell's "1984." It also notes Big Brother's commercial success in many countries and high viewership numbers for its UK broadcasts.
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What Kind of Media Institution Might Distribute Your Media Product and Why?
What Kind of Media Institution Might Distribute Your Media Product and Why?
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Sky fall research
The distributors of Skyfall were MGM and Sony Pictures Entertainment, two major Hollywood studios. Skyfall had an initial release in the UK and Europe in late October 2012, followed by a US release in early November. The film was then distributed worldwide over the next few months. Skyfall was very successfully marketed through various strategies, including posters in London, a James Bond fragrance tie-in, trailers on YouTube and Sony products, and an Adele soundtrack single. The film was a major commercial success, grossing over $950 million worldwide.
Workingtitle 160616084210
- Working Title Films is a UK film production company founded in 1983 that is now owned by Universal. It established an independent arm called WT2 in 1999.
- Before being acquired by Universal, Working Title only produced UK films, but now also produces American films. It receives funding from various sources like the BFI and Film4 and helps fund films in exchange for distribution rights.
- Marketing is important for a film's success and involves activities like trailers, posters, websites, talk show appearances, and red carpet events. However, films are generally more successful in America due to its larger market and higher marketing budgets.
Marketing campaign
The document discusses marketing plans for an upcoming new James Bond film, including hosting a press junket at the Mayfair Hotel in London. Press from newspapers like The Times and magazines like Empire will be invited to create buzz around the film. The trailer will be shown before films targeting different age groups of the audience. Posters will be displayed prominently on billboards and the London Underground to reach commuters. A viral campaign including a website and social media presence will help target younger audiences. Merchandise like posters and a video game could help promote the film if released beforehand.
Case studies
The document provides case studies and information about several films: Fish Tank, Ill Manors, The Hangover, and Skyfall. It includes details about directors, casts, budgets, box office figures, production and distribution companies, technological convergence aspects, and issues with national and local audiences. Cross-media promotion strategies and the impact of media ownership models (from independent to large conglomerates) on film production are also examined.
Case studies
This document provides case studies and basic information on four films: Fish Tank, Ill Manors, The Hangover, and Skyfall. It includes sections on the director, year, genre, synopsis, age rating, target audience, cast, distributors, production companies, box office figures, budgets, and technological convergence elements for each film. It also discusses issues different audiences may have with each film and how hardware and content were proliferated for institutions and audiences.
Institutional Research
DNA Films is identified as the most appropriate film distribution company based on the research. DNA Films has produced several successful films within the same genre as the film being discussed, including 28 Days Later and 28 Weeks Later which involve zombies. They specialize in independent and British films, meeting the criteria of the film being a no-budget British production. Their experience distributing films within a similar genre would make them most likely to understand the concept and target the correct audience. Vertigo Films and Coffee Films were also considered but found less suitable due to differences in typical film genres or lack of experience with low-budget films.
Evaluation question 3
This document discusses film distribution and different types of distributors. It provides definitions of film distribution, a distributor's role, and compares indie films to working title films. The document analyzes the budgets and box office returns of films like "Donnie Darko" and "What's Eating Gilbert Grape" to show that indie films with unknown actors can still find success. It also discusses typical distribution methods like posters, trailers, and social media marketing. The document proposes that Pandora Cinema would be a suitable distributor since it successfully distributed the similar film "Donnie Darko". Alternately, the creator suggests using social media and local advertising if a distributor cannot be found.
Film production company Case Study
This document provides information about the film Skyfall, including its production company Eon Productions, director Sam Mendes, writers, budget, box office earnings, promotional activities, soundtrack, and merchandise. It also includes summaries of the production companies Eon Productions and Marv Films, as well as the film Harry Brown.
Shifty Case Study
This document provides information about the 2008 low-budget British film "Shifty" including its production, distribution, marketing, and reception. It was made through the UK Film Council's Microwave scheme which funds films with budgets under £100,000. Though the film found success in UK theaters and received international distribution, its marketing relied heavily on viral campaigns and targeting niche audiences through unconventional methods like pirate radio and social media. The case study examines how "Shifty" was able to achieve success on a minimal budget through innovative distribution and audience engagement strategies.
Learning outcome 3
The document outlines a marketing plan for the film Skyfall, including:
1) Monthly press junkets hosted at reputable locations to provide media and public with the latest film information.
2) Showing the Skyfall trailer before similar genre films like The Bourne Legacy to promote it.
3) Displaying posters in busy public places like cinemas and transport stations several months before the release to increase awareness.
4) Launching a dedicated website and using social media to gradually release special content and keep fans engaged leading up to the release.
Presentation 15
This document provides an overview of mass communication and media studies as it relates to movies and videos. It discusses the history of movies from the 1830s to present day, including the introduction of sound in films in the 1920s. It also summarizes common movie genres like comedies and adventures. Additionally, it outlines how the movie industry generates revenue through methods like product placement, synergies with other companies, and blockbuster films with large budgets. Finally, it discusses modern movie viewing at home and trends like direct-to-video sequels and piracy.
Copy of bfi conference 2009 slumdog and quantum
Albert R. Broccoli Producer: North by Northwest
Formed Danjaq LLC and EON Productions Formed Danjaq LLC and EON Productions
Produced first 22 Bond films Produced first 22 Bond films
Saltzman sold his share to United Artists in 1975 Broccoli‟s daughter Barbara produced the later films
EON still produces the Bond films EON still produces the Bond films
Danjaq owns the rights Danjaq owns the rights
EON is the production company EON is the production company
MGM/UA distributes the films MGM/UA distributes the films
EON controls the franchise EON controls
G322 Section B Shifty Case Study
Case study of the low budget UK film Shifty (2009) for use in Section B of the AS Media Studies exam - Institutions and Audiences.
As evaluation question 3
This document discusses distribution strategies for different types of films. It notes that the film Monsters had a cinema and DVD release distributed by Vertigo Films that earned 10 times the production budget. It was also distributed through video on demand on Momentum's website. Avatar had a huge global cinema release enabled by digital copies to prevent piracy. Iron Sky had a limited worldwide success, while a single day theatrical release and same week DVD release by Revolver Entertainment was a disaster. The author proposes distributing their low-budget, Tarantino-inspired British film similar to Monsters, by carefully targeting fans of specific genres as Monsters targeted monster movie and low-budget film fans.
Working Title - Ryan Banks
- Working Title Films is a UK film production company owned by Universal. It was founded in 1983 by Sarah Radclyffe and Tim Bevan.
- Working Title produces films for both UK and US audiences. Before being acquired by Universal, Working Title only produced films for the UK market.
- Marketing is important for a film's success. Techniques used include trailers, posters, celebrity appearances, and red carpet premieres. However, films generally have more marketing success and higher budgets in the US compared to the UK.
Codes and Conventions, Market Research and Target Audience
The document summarizes the target audiences, market research, and codes/conventions of 4 different media texts:
1) Wonders of the Solar System targets those interested in science aged 15+, using Brian Cox as a presenter. It aired on BBC 2 at 9PM and was heavily advertised. It states facts from an expert narrator.
2) Spellbound targets those in the US interested in spelling bees, including participants and parents. It was shown at film festivals and on US/Canadian TV. It uses interviews, footage and diegetic/non-diegetic sounds.
3) Indie Game targets young adults interested in indie games' creation/showcasing, using adult subjects and retro references
Marketing campaign
The document discusses marketing plans for an upcoming new James Bond film, including:
1) Hosting a press junket at the Mayfair Hotel in London, with seating for 201 people and a screening room to show footage.
2) Showing the film trailer on TV shows like Spartacus: Vengeance and Grimm, and in movies like The Hunger Games and The Bourne Legacy to target different age groups.
3) Displaying posters on London Underground stations and busy streets to catch the attention of commuters and shoppers.
UK Film Distribution For Our Film
Slide share of what the UK film distribution industry is, how it works and what company I would ideally have to distribute my AS media film.
What is Distribution
Universal Pictures distributed Straight Outta Compton, investing in its production as part of a larger studio. It had a wide release in August 2015 in both the US and UK, opening in over 2,000 screens, to capitalize on the summer blockbuster season. Independent British films have a difficult time finding distribution due to the dominance of Hollywood studios in distribution. However, digital distribution has lowered costs and made it easier for independent films to access both art house cinemas and some mainstream screens.
About time film case study
This document provides information about the 2013 romantic drama film "About Time". It discusses the cast which includes Rachel McAdams, Domhnall Gleeson, and Bill Nighy. The trailer and promotional materials are meant to build anticipation for the film's release. It will be distributed by Universal Pictures and had a budget of $12 million from British and American funding. The film will be exhibited in cinemas worldwide and later released for online and home viewing on services like Love Film and Netflix.
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Lo3
- 1. LO3: Be able to present results of research
- 2. Press junkets The press conference was held at London. The newspapers and the media invited were the following: The Guardian Aftonbladet Swedish newspaper Empire magazine Empire online BBC news Sky news Total film BBC radio 1 20 minutes (Switzerland) The times And many more The media who were at the press conference were local and foreign to spread the word. A lot of the countries is where the film will be viewed so it is important that those counties hear about the film. The media that were at the press conference also come from different media types, such as newspapers, magazines, radios, T.V programs and internet websites. The audience to Bond will defiantly hear about the film as the media will show it from all categories.
- 3. Trailers As the last two James Bond films with Daniel Craig have been rated a 12, it is very likely that Skyfall will also be rated 12 or 12A. Skyfall trailers will be held at other similar rating films and films with the same genre, e.g. other films rated 12’s and other action/thriller films.
- 4. Posters I created a questionnaire to see where most James Bond fans would see a movie poster. The internet – 6 Bus stops – 4 Bus banners – 1 Billboards – 3 Train stations – 2 Other – 3 The highest being, Six people out of 19 voted for seeing the poster on the internet.
- 5. Viral Campaigns A viral campaign could work out to be good and bad. Good to spread the word for Skyfall and to get a lot of peoples attention and bring them to watch the film. Bad because the campaign could spread for the younger audience to see it and the film could not be appropriate for them to see.
- 6. Merchandising With it being the 50th anniversary to James Bond there are already special merchandise to be brought. A golden edition of all the James Bond film for DVD and Blue ray, and a OMEGA Seamaster Diver 300m watch (for men and women). The watch can be bought at a OMEGA shop or online and the Bond films online or at media/film shops.