This document discusses film consumption trends in the UK. It finds that the number of cinema tickets sold has declined 4% since 2012, with 2013 seeing one of the lowest years for film consumption. This is likely due to the rise of streaming services that allow people to watch films more easily at home. Younger people aged 15-24 make up the largest cinema-going audience, while certain genres appeal more to different genders and social groups. Technology now plays a major role in film consumption, with the rise of services like Netflix and YouTube leading to declines in cinema admissions and DVD/video rentals. The most lucrative audience group is 15-25 year olds, who go to the cinema for social occasions. To best promote films

1. UK Film Consumption

2. What is the overall trend in film
consumption? Growth/Decline
165.5 million cinema ticket sold in the UK which is
a 4% decline since 2012.

3. As the charts shows there has been a decrease in the
amount of people that have gone to the cinema, as seen
in 1945 over 1,600 million people went to the Cinema,
this could possibly be from the fact of the end of the
war and people had money and time to go visit the
cinema. One of the main reasons for such a decline in
people visiting the cinema is the fact that TV has
become something that people can consume a lot
easier and therefore this means that the Cinema is a
not a central place for entertainment, people can just
receive it from watching TV and films on their TV at
home. 2013 has accounted for one of the lowest years
of film consumption since 2008 this could possibly be
the advancement of being able to watch films at home
a lot more easily and this has made people want to stay
at home instead of going out to the cinema.

4. Who watches films in the UK?(age,
gender, other characteristics)
In 2013, 15-24 made up the majority of the largest cinema admissions.
A wide range of genres appealed to women, whereas action, comedy
and thrillers were popular with men. Black and minority groups were
over represented among buyers of cinema tickets, video rentals and
digital films. Disabled audience who were over represented amongst
video buyers. Dramas, biopics, musicals and comedies appealed most
to the AB social group, with Quartet, Philomena
and Les Misérables attracting the highest above-average audiences. The
Great Gatsby was the only non-UK
film to attract a significant above-average audience. Family films,
comedies and action films appealed most to the C2 and DE groups
(Tables 15.10 and 15.11).
Fast & Furious 6 and Despicable Me 2 attracted above-average
audiences in both groups.

6. From this research it shows that young adults are the majority of
people that consume films at the cinema, this is most likely
caused to the fact that they have a lot of free time and have a
larger social life then other age groups would. As going to the
cinema is possibly seen as a social occasional this provides
evidence as to why younger people are more likely going to visit
the cinema. There is also evidence that Black people and
minorities were over represented within going to the cinema this
shows that there is a wider variety of films that attract larger
types of audiences. Also disabled people were again over
represented, this possibly shows that social changes such as
better health care and also the variety of films are more
appealing to this type of audience. As seen within class, films
such as Rush and Gravity that possibly have a more mature
nature to them are seen to be watched by the C1 group. Whereas
in the DE social group films such as Fast and Furious 6 and
Despicable Me 2 were watched by this group. This shows that
films that are targeted at certain people are being watched by
that targeted group.

7. Where/how do people watch films?

8. From this research it can be seen that people going
to the cinema and renting films has decreased a lot
in the years, renting videos being the most drastic
as places such as BlockBuster that closed down in
early 2014 would lead to n even more drastic fall
then seen within 2013. Media such as Youtube and
Netflix have increased a lot and this is seen within
the charts provided, this shows that people find it a
lot easier to watch films on their TV or Laptop at
home rather then going out to rent a film or to go
to the Cinema.

9. What type of films are most popular?

10. Through research it can be seen that the most
popular type of film is children films such as
Despicable Me 2, Toy Story 3, Harry Potter and
Frozen all being one of the most popular films.
This shows that the main people that influence the
cinema’s rating are children and it is seen that even
though 15-25 year olds are seen to be most
popular, 15 year old are most probably going to
want to watch these films and 25 year olds could
include young mothers.

11. What role does technology play in the
consumption of film today?
As seen within the chart the rise of
technology such as YouTube, Love
Film and Netflix have caused there to
be a fall in rentals and cinema numbers
as seen within the pervious charts. This
possibly shows that the future for
things such as the Cinema does not
look good as people are seen to find it
more easier and comfortable to watch a
film in their own home. As seen the fall
of DVD’s have also fallen, and this also
provides the evidence that new media
such as YouTube and Love Film are
only going to become more popular.

12. Which audience groups are most
lucrative?
The audience group that bring the most revenue to
the cinema are ages of 15-25 year Old's which vary
but it is seen to mostly be men that go to the
cinema, although it is dependent on the film
release at that time. They provide the most profit
as said previously, these are the group of people
that share large social groups and therefore means
that going to the cinema is a social occasion that
groups of people attend, therefore making up the
numbers and making them the most lucrative
group.

13. What strategies should be used to
promote films?
From the research produced I feel the best way to
promote a film would be through social media, and
trailers that most probably seen on YouTube. As
technology as YouTube is becoming more and
more popular this means the best way to advertise
a film would be through the use of YouTube and
social media so that it reaches a large range of
audiences.

14. 1. The importance of technology now and in the future & Compare
the different methods of film exhibition in terms of cost and
convenience. Which of the methods listed do you think will still exist
in 20yrs time?
There are many different forms in which media can be consumed some are
illegal and some legal. In the present day and age the most popular forms of
consumption tend to be from online subscription services such as Netflix. This
is due to an increase in technology being used in everyday life. This is also a
more convenient way of consuming a product because it is more convenient
way for people to watch a film. Instead of people having to go out to a cinema
they can now just watch a film from the comfort of their own home meaning
that it is more convenient for the audience members. The rise in online
subscription fees has led to a decrease in the amount of admissions at the
cinema this has shown that people would rather watch a film from their own
home than at the cinema. This shows that things such as Netflix and other
online subscription services are becoming more popular and this means that
technology is very important to the future of films as soon people will expect all
films to be available online and this makes technology important to achieve
this. In 20 years time we believe that online subscriptions will become the
dominant way to watch new releases of films and things such as the cinema and
rentals will die out.

15. 2. Thinking about film promotion, which of the
ways of promoting films listed:
Attract the attention of young audiences most effectively?
Promotion such as social media and trailers would be the best
way to attract a young audience, as they are the most common
cinema goers this means that trailers will be effective is
persuading them to go and watch another film. Social Media is
also something that younger people use a lot and therefore this
means that they are going to be able to see the promotion and are
more likely going to want to go see the film if their friends also
like it.
Do you think will still exist in 20yrs time?
I think things such as promotion within newspapers and
magazines will most likely die out as a young audience would not
notice these things and therefore not have access to seeing the
promotion.