Mobile Mix: The Future of Mobile — Sophia Stuart
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Hearst mobile sites receive over 5 million page views per month from 350,000 unique users across major carriers. The sites have won awards and received nominations for their mobile advertising work with brands like 20th Century Fox, Nordstrom, JCPenney, and Unilever. A campaign for 20th Century Fox to promote a movie release generated 1 million impressions with a 0.15% click-through rate, while a campaign for Unilever's Axe Detailer received 1 million impressions and an overall 1.24% click-through rate.
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Niche/vertical: Affiliate
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Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?
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