This document discusses distributing the action film "Lethal Secret" and marketing strategies. It recommends distributing the film through 20th Century Fox, one of the major Hollywood studios, because they specialize in distributing mainstream action films similar to "Lethal Secret". Marketing would involve television advertisements during prime time on ITV to reach a wide audience, as well as promotions on Facebook which is commonly used by the target demographic. The goal is to get the wide release needed for a big budget action film through an established major distributor and broad marketing campaigns.

1. Evaluation 3
What kind of media institution might distribute your media product and why?
The aim of a distributer is to get a filmand all of its associated products (including promo) to its intended
target audience. They get the film into the cinema, on to DVDs and any other form of watching the film.
They also decide when and where it is appropriate for a film to be shown on television. It is important to
choose the right distributer to use for your film as some specify with certain genres and themes of the film.
When choosing a distributer you must also consider whether the film is mainstream or niche and then
select either a major or independent distributer accordingly.
Lethal Secret is an action film about a girl called Lucy who gets kidnapped by a large drug organisation after
she finds out a top secret government secret about them. The filmfollows her boyfriend Mason trying to
find her, along with Lucy and her sister trying to escape. Our film would need a major distributer because
due to our secondary research on the UK Film Council website we discovered that our chosen genre of
action is mainstream as 50% of the general public typically enjoy watching them. In addition we would also
need a major distributer as we have a very wide target audience as our primary is males over 35 and our
secondary is males under 35.

2. The big six major studios, each of which control their own distribution are;
 Wamer bros
 Universal Studios
 Walt Disney Pictures
 20th Century Fox
 Paramount Pictures
 Sony Pictures
If we had the choice a distributer for our film(Lethal Secret) we would choose 20th Century Fox as they are
known for distributing action films similar to ours such as Taken and Man on Fire. Both of these films
include similar themes to our, such as kidnapping so this would be perfect. It is also one of the big 6 major
studios which specifies in mainstream films such as those of the action genre. By considering our target
audience and the genre of our film I think that our film would expect our filmto go to a multiplex cinema.
Some examples of low budget films that have been a huge success are Paranormal Activity which only
costs £15,000 and The Inbetweeners movie which costed £5 million. Both of these films turned out to
make 100s of millions of pounds.

3. Regarding marketing, seeing as our chosen genre is mainstream we would advertise our film opening on
televisions on channels like ITV because it will allow our media product to be seen by a wide range of
people. The best time to advertise our filmopening on TV would be around 7-9 o’clock because this is one
of the prime times that our target audience watch the television, it would also mean that children under 15
are less likely to see is, which is good because it is a 15 rating. We thought this would be an effective way
of advertising seeing as our chosen genre is very popular according to the UK Film Council and Box Office
data, therefor it will appeal to the vast majority of people. In addition, we would also advertise Lethal
Secret using forms of social media such as Facebook because from our target audience interview we
discovered that this is one of the most used websites of our target audience as they usually like to check
Facebook after work of during a break. Seeing as our film has a big budget one of the most effective ways
to advertise our film would be on the side one busses in big cities such as London. This would allow people
to become aware of our film without having to use of a form a technology.
To conclude, after all of our research into our target audience demographics and film genre we have
decided that our filmwould need a major distributer (20th Century Fox) as it specifies in the action genre
and also reaches out to a wide spread audience. Our advertising would mostly be done using ITV and
Facebook because these are the most commonly used forms of TV and social media, when regarding our
Target audience.