This document discusses research into cinema and horror movie audiences. It examines how cinema audiences can be categorized based on attributes like age, ethnicity, and social group. Horror movie audiences particularly enjoy the "thrill factor" of scary movies, though their target demographics have shifted over time from mainly young men to including more women. The document also explores how similar movies to an idea about religious possession can provide inspiration. It analyzes how audience influences and promotions through various advertising methods like trailers, magazines, newspapers, and websites help target potential viewers.

1. CINEMA AUDIENCES RESEARCH INTO SIMULAR PRODUCTS
HORROR AUDIENCES
AUDIENCE INFLUENCES

2. CINEMA AUDIENCES
Cinema audiences can be split into many different categories. For example;
Age
Ethnicity
Gender
Social group
Religion
External sources show stats that suggest 15-24 year olds are the biggest consumers of cinema
showings.*
From the stats I decided to ask 20 people in between the ages 15-24 “How often do they visit a Cinema in
1 month?”
0 times 1-3 3+
*From a poll conducted by UK Film Council in 2007.

3. HORROR AUDIENCES
Why do some people enjoy watching Horror movies?
Although all Horror movies are frightening and or shocking there are 3 subgenres within the
whole genre itself. They are;
Slasher
Paranormal
Psychological
Most people that choose to watch Horror movies are because they contain the ‘Thrill Factor’.
Many people like this as it gives them a much more exciting and blood rushing experience as
appose to another genre such as a romance which focuses upon the emotions of the consumer, or
a comedy which is aimed to make their consumers laugh. These are all very different to each
other and more so to a Horror movie. Horror movies are said to be movies that the audience
always remember due to their high adrenaline rush.
Who are the Target audiences for Horror movies?
Horror films are mainly directed at those in the age range of 15-24. They are also said to be
mostly aimed at men as they are said to be more likely to be able to interact with the characters
on screen, although women can also interact with those on screen too but it is believed they
would tend to react differently. However more recent studies have shown that the majority of the
audience in Horror movies are women.

4. RESEARCH INTO SIMULAR PRODUCTS
(MY INITIAL IDEA)
Although The Exorcist (1973) is an old film and they would
have intended a different target audience to what
audience they have in today’s society it is very similar
to my film idea. This is due to the fact that they are
both based around the persona being possessed with
the sematic field of Religion.

5. AUDIENCE INFLUENCES & Promotions
Advertisements
The use of the Box Office Online Websites
Allow the potential audiences to see the
Release dates/Age certificate/ Plot/View the
Trailer and Reviews. Doing so also attracts
More audiences through the use of public
Access websites.
The use of Online Magazines such as, Empire allow
Potential/Targeted audiences to view
The ratings/ plots etc. on
Box-office Movies, DVD’s, Books and much
More.
The use of Online Newspapers
Also give the same service
To online consumers /Targeted
Audiences.

6. FILM TRAILERS
Film trailers are a big part of advertising for Movies. They can be shown in
many different forms, for example;
In the Cinemas before other movies are shown (Good for attracting your
direct targeted audience)
On TV
On Movie Websites/Box Office Websites
On Online Apps, (YouTube for e.g.)
Having such a big verity in ways to distribute the trailers for movies allows
modern companies be gain all the consumers they need in order to be
successful, creating a high level of production in todays 21 st Century to
create the better movie.