- The document discusses how to engage audiences and distribute films as real media texts. It focuses on identifying the target audience, researching how major brands target audiences, and creating questionnaires to determine demographics. - Distribution methods discussed include using social media platforms to expand reach, working with independent distributors like Warp Films who specialize in independent cinema, and screening films for exhibitors, influencers, and critics to generate hype and determine release details. - New technologies and the rise of online viewing have significantly impacted the film industry and changed traditional distribution methods.