The document analyzes trends in UK film consumption from 2001-2011. While there was no steady growth or decline, admissions were highest in 2002 and 2011. Younger audiences (15-24) attend cinemas most, though older groups (35-54) are increasing. Underrepresented groups include those defined by age, gender, socioeconomic class or ethnicity. Most films are watched on TV (77%), while cinemas are least popular. Comedies were the top grossing genre in 2011. Technology plays a major role as most films are watched on TV, and 3D is increasingly common. For the document author's class aged 12-18, most go to cinemas occasionally and watch films at home on

1. Leo Featherstone

2. What is the overall trend in film
consumption? Growth or Decline?
The two graphs above show the admission and ticket sales from 2001 – 2011. As you can
see there isn’t a steady growth or decline in the graphs, but more of a growth – decline –
growth pattern. 2002 showed the highest figure of admissions and most recently 2011
holds the third highest figure in the last decade.

3. Who watches films in the UK?
Age of consumers from 1977-2011 in the UK. The chart shows that the most cinema
goers are aged 15-24. The chart also shows that older people (35-54) are going to the
cinema more.

4. Which audience groups are under-
represented in the figures?
Groups under-represented in the figures I found we’re categorized in age, however
they could be represented as gender, socio-economic class or ethnicity.
For example here is chart on what gender view what genres:

5. Where/how do people watch
films?
Figure 15.1 estimated proportion of annual film viewing in the UK in 2011 and
how they we’re watched. As you can see TV was the most popular at 77.0 % out
of 100, whereas Cinema was the least favourite.

6. What type of films are the most
popular?
The table above ranks the top grossing film genres. As you can see from the box office
figures, Comedy was the highest grossing there for the most popular film genre in the
UK in 2011, with ‘The Inbetweeners Movie’ being the top performing title.

7. What role does technology play in
the consumption of film today?
This table shows us some information on how the public consumed films in 2011 and
from this we can tell that the vast majority watched films on TV which Is a new kind
of technology that we have films at the touch of the button, so technology obviously
plays a big part in the role of consumption. And as for today, technology is ever
growing in the film industry for example the introduction of new 3D technology
which almost all new releases are now being shown in.

8. CLASS CONSUMPTION
(all of my class are aged 12-18)
As you can see from the results, 5/9 people go to the cinema and only
about 2 times a month. I would say this is quite a minimal amount.

9. Seeing as most of my class do not watch watch films at the cinema, we can
see from this graph that a majority of them use DVDs and Blu-ray's to
watch films on their TVs.

10. From the graph we can see that most of my class find out about films by using other
media however, cinema trailers are also as popular.

11.  The most lucrative audience from both results were young adults aged
15-24 as they took up the majority of the percentage in the graphs.
 Seeing as young adults are the most lucrative cinema goers and from
my class results I found that a few of my class mates find out about
films by trailers, I would probably use them as the main way to
promote my film, seeing as the audience would see it when they go to
the cinema before their film. Also seeing as the audience is young
adults, I would use up to date media such as social networking sites, as
these are very popular with that age group
 The importance of technology is prominent seeing as from my findings
I learnt that most people consume films by watching bluerays or DVDs
which are a part of modern technology. Also as I stated before, many
films today are being filmed and viewed in 3d which is very new
technology. Finally, it will always be a trend to use new technology so I
think it will take a big part in the future and media.