SlideShare a Scribd company logo
These Graphshave beentakenof the BFI website.
The graph showme the frequencyof peoplewatchingfilmondifferentplatforms.Itshowsthatnext
to DVD/Blu-Ray,Online isthe nextplace people watchfilms.Thistellsme thatwithinBritain,
audience like towatchfilmonthe internetinaweek ratherthanat the cinemaor onthe mobile
devices. Italsogive me an indicationthatIshouldtryand target myfilm at 15-24 year oldand 25-34
yearsoldas theyseemto be the highestpercentagesthatwatchfilmonthe internetonthe graph
above.
The graph tellsme the type of films audiences like towatch.Itshowsme that independentfilmsuch
as mine will notbe watchedbymany as audienceslike bigbudgetblockbusterandfilmwithspecial
effects.Thisindicatedtome that the marketfor myfilmwill be asmall one. It alsodoesn’tshow me
a clear dividedwhere menorfemaleswillwatchmyfilmmore asthere isonlya 1% difference.
Thisgraph showsme whichgenresare the most popularand where male orfemale watchthe genre.
My filmwill be anActionfilm.Itisthe secondonthe graph showingthatitshowedbe popular
amongstBritishaudiences suggestingtome that I will have alarge targetaudience toattract to my
film.Alsoittellsme thatIshouldtargetmy audience atthe male audience astheyseemtobe the
audience thatare most like goingtowatchmy film.

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Target Audince Research

  • 1. These Graphshave beentakenof the BFI website. The graph showme the frequencyof peoplewatchingfilmondifferentplatforms.Itshowsthatnext to DVD/Blu-Ray,Online isthe nextplace people watchfilms.Thistellsme thatwithinBritain, audience like towatchfilmonthe internetinaweek ratherthanat the cinemaor onthe mobile devices. Italsogive me an indicationthatIshouldtryand target myfilm at 15-24 year oldand 25-34 yearsoldas theyseemto be the highestpercentagesthatwatchfilmonthe internetonthe graph above. The graph tellsme the type of films audiences like towatch.Itshowsme that independentfilmsuch as mine will notbe watchedbymany as audienceslike bigbudgetblockbusterandfilmwithspecial effects.Thisindicatedtome that the marketfor myfilmwill be asmall one. It alsodoesn’tshow me a clear dividedwhere menorfemaleswillwatchmyfilmmore asthere isonlya 1% difference.
  • 2. Thisgraph showsme whichgenresare the most popularand where male orfemale watchthe genre. My filmwill be anActionfilm.Itisthe secondonthe graph showingthatitshowedbe popular amongstBritishaudiences suggestingtome that I will have alarge targetaudience toattract to my film.Alsoittellsme thatIshouldtargetmy audience atthe male audience astheyseemtobe the audience thatare most like goingtowatchmy film.