Technology has significantly impacted the film industry in several ways. It has allowed for more advanced special effects, providing audiences with more realistic and immersive experiences while helping films appeal to wider audiences. However, special effects can also seem unrealistic at times. Developments in audio and video technology have improved quality and verisimilitude for audiences but can also make some productions seem less authentic. While technology has increased production efficiency and options for filmmakers, it has also driven up costs and required expensive new equipment. The internet and digital transition have expanded audiences through multiple platforms but have also introduced new challenges for producers.

1. Technology and film
By Bailee Brooks

2. introduction
• Technology has developed massively over the years, helping to
appeal to a wider range of audiences and create smoother
production, perhaps more enjoyable within the film industry. I
will be explaining the advantages and disadvantages of the
changes within technology for audiences and institutions

3. Development of special effects
Advantages
• Audiences-
• Will experience escapism
• Could help to make something
appear more realistic.
• More pleasurable experiences.
• Institutions-
• More successful films
• Higher production values
• Could generate a wider
audience appeal due to genre
etc.
• Creates a more unique selling
point
Disadvantages
• Audiences-
• Could seem unrealistic
• May be less relatable due to
the un-naturalistic elements.
• Institution's-
• Could be more expensive
• More time consuming
• Result not may be as desired

4. Development in Audio
Advantages
• Audiences-
• Higher quality/clearer
audio recording
• Increased verisimilitude
• Institutions-
• Could help to
communicate themes
and genre quicker
Disadvantages
• Audiences-
• Could seem unrealistic
due to sound effects etc.
• Institutions-
• More expensive
• Equipment may be more
time consuming or
difficult to use

5. Developments in video
technology
Advantages
• Audiences-
• Clearer to view
• Creates verisimilitude
• could create a most
naturalistic effect depending
on scenario, making a
production relatable
• Institutions-
• Less expensive
• Easier to use
• Easier to transport
• Doesn’t reduce quality like
analogue does
Disadvantages
• Audiences-
• Could prefer more classical
analogue
• Could seem unrealistic due to
the high quality being so
unnatural etc.
• Institutions
• Audiences may prefer a more
classical analogue filming
• Most cinemas prefer digital
footage, meaning if filmed on
a film camera will be harder
to transport

6. Developments in pre
production technology
Advantages
• Audiences-
• audiences get films quicker as
the film is more efficiently
planned
• More pre production software
available so anyone can
become a prosumer
• Institutions-
• increased efficiency of
research and planning i.e.
script software
• Use cgi to create characters/
set in advance
Disadvantages
• Audiences-
• n/a
• Institutions-
• Could be expensive as
software must be paid
for

7. The internet
Advantages
• Audiences-
• Technological
convergence- audiences
can consume on multiple
platforms
• Institutions-
• Cultural convergence-
audiences could spread
products and make them
viral for being enjoyable
Disadvantages
• Audiences-
• some may not use the
internet/social media
•
• Institutions-
• Cultural convergence- if
prosumers/consumers
believe a product is bad
they can spread this view
via word of mouth/make it
viral etc.

8. The transition from film reels
to digital film
Advantages
• Audiences-
• Audiences could enjoy a
smoother production
• Films can be seen as more
realistic
• Allows other techniques to be
used such as special effects
providing escapism
• Institutions-
• Can also use special effects to
attract audiences
• Cheaper than buying reels
• Larger range of functions
available
Disadvantages
• Audiences-
• Some viewers may prefer
authenticity of reels/analogue
footage.
• Institutions-
• Most distributors/exhibitors
prefer digital footage- if
filmed in an analogue style,
this would have to be
transferred.
• Initial cost of new hardware
may be expensive