SlideShare a Scribd company logo

Beyond Klout: Which social media metrics really matter?

•Download as PPT, PDF•
•
Rhonda Hurwitz
Rhonda Hurwitz

Which are the best social media metrics? Why measure, and how to track the social media metrics that count.

BusinessTechnology
1 of 16
Beyond Klout: Social Media Metrics Rhonda Hurwitz January 4, 2012
The Truth About Social Media Metrics ,[object Object],[object Object],[object Object]
Klout: What and Why ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does it really mean? Name 2012 Iowa Caucus Result KLOUT Score Mitt Romney 24.6% 78 Rick Santorum 24.5% 66 Ron Paul 21.4% 73 Newt Gingrich 13.3% 45 Rick Perry 10.3% 75 Michele Bachman 5% 66 Jon Huntsman 1% 70 Kathy Griffin NA 75 Warren Buffett NA 31
Social Media Metrics: Beyond Klout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are The Best Social Media Metrics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Social Levers: “Conversation, Amplification, Applause” (C, A, A) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Metrics: How To Track ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Blog Metrics: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* http://shemeansbusiness.wordpress.com/
How to Improve Your Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect With Me! Linkedin: http://www.linkedin.com/in/rhondahurwitz Twitter: http://twitter.com/rhondahurwitz Email: [email_address] … if you have any questions, post them on my facebook page! Facebook: http://www.facebook.com/helpmerhondamarketing Blog 1: http://www.shemeansbusiness.wordpress.com Blog 2: http://blogs.forbes.com/rhondahurwitz/

Recommended

Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionalsRhonda Hurwitz
 
Twitter for jobsearch
Twitter for jobsearchTwitter for jobsearch
Twitter for jobsearchRhonda Hurwitz
 
Social Media Marketing for Affiliates
Social Media Marketing for AffiliatesSocial Media Marketing for Affiliates
Social Media Marketing for AffiliatesAffiliate Summit
 
Social Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentSocial Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentRobin J Phillips
 
Social media
Social mediaSocial media
Social mediacalee1
 
Using social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sepUsing social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sepMike Lally
 
Social networking for job search 2010
Social networking for job search 2010Social networking for job search 2010
Social networking for job search 2010Aikyna Finch
 
Building Community With Twitter
Building Community With TwitterBuilding Community With Twitter
Building Community With TwitterLaura Lee Dooley
 

Recommended

Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionalsRhonda Hurwitz
 
Twitter for jobsearch
Twitter for jobsearchTwitter for jobsearch
Twitter for jobsearchRhonda Hurwitz
 
Social Media Marketing for Affiliates
Social Media Marketing for AffiliatesSocial Media Marketing for Affiliates
Social Media Marketing for AffiliatesAffiliate Summit
 
Social Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentSocial Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentRobin J Phillips
 
Social media
Social mediaSocial media
Social mediacalee1
 
Using social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sepUsing social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sepMike Lally
 
Social networking for job search 2010
Social networking for job search 2010Social networking for job search 2010
Social networking for job search 2010Aikyna Finch
 
Building Community With Twitter
Building Community With TwitterBuilding Community With Twitter
Building Community With TwitterLaura Lee Dooley
 
Social media for authors
Social media for authorsSocial media for authors
Social media for authorsDavid Vyorst
 
Hands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaHands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaAnyssa Jane
 
MiriamSalpeter
MiriamSalpeterMiriamSalpeter
MiriamSalpeterCAREEREALISM
 
Online personal branding
Online personal brandingOnline personal branding
Online personal brandingAylin Aron (Ahmet)
 
Find Info on Social Networks for Job Seekers
Find Info on Social Networks for Job SeekersFind Info on Social Networks for Job Seekers
Find Info on Social Networks for Job Seekersbizcareer
 
Job Hunt With Social Networksaddons
Job Hunt With Social NetworksaddonsJob Hunt With Social Networksaddons
Job Hunt With Social Networksaddonsmary279mcc
 
Social Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSocial Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSteve Drake
 
Go Social Media for Job Seekers
Go Social Media for Job SeekersGo Social Media for Job Seekers
Go Social Media for Job SeekersIrvineramos
 
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...jonnie jensen
 
Linked in for business the what, why and how to get started - jonnie jensen...
Linked in for business the what, why and how to get started - jonnie jensen...Linked in for business the what, why and how to get started - jonnie jensen...
Linked in for business the what, why and how to get started - jonnie jensen...jonnie jensen
 
Google+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeGoogle+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeMarc A. Pitman
 
LinkedIn Introduction
LinkedIn IntroductionLinkedIn Introduction
LinkedIn IntroductionSophia Guevara
 
Integrating Social Media into Your Alumni Marketing Strategy
Integrating Social Media into Your Alumni Marketing StrategyIntegrating Social Media into Your Alumni Marketing Strategy
Integrating Social Media into Your Alumni Marketing StrategyPaul Prewitt
 
Introduction to LinkedIn
Introduction to LinkedInIntroduction to LinkedIn
Introduction to LinkedInGatz Optimize LLC
 
Twitter and fb for the job seeker.ppt
Twitter and fb for the job seeker.pptTwitter and fb for the job seeker.ppt
Twitter and fb for the job seeker.pptMark Baale
 
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...tobesocial
 
Using Social Media to Build Your Personal Brand to Advance Your Career
Using Social Media to Build Your Personal Brand to Advance Your CareerUsing Social Media to Build Your Personal Brand to Advance Your Career
Using Social Media to Build Your Personal Brand to Advance Your CareerDavid Vyorst
 
Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13Carmen Hudson
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Sarah Cooper
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationPipstone
 
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011Social Media Analytics #wspc2011
Social Media Analytics #wspc2011LaDonna Coy
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessBeyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessRhonda Hurwitz
 

More Related Content

What's hot

Social media for authors
Social media for authorsSocial media for authors
Social media for authorsDavid Vyorst
 
Hands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaHands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaAnyssa Jane
 
Find Info on Social Networks for Job Seekers
Find Info on Social Networks for Job SeekersFind Info on Social Networks for Job Seekers
Find Info on Social Networks for Job Seekersbizcareer
 
Job Hunt With Social Networksaddons
Job Hunt With Social NetworksaddonsJob Hunt With Social Networksaddons
Job Hunt With Social Networksaddonsmary279mcc
 
Social Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSocial Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSteve Drake
 
Go Social Media for Job Seekers
Go Social Media for Job SeekersGo Social Media for Job Seekers
Go Social Media for Job SeekersIrvineramos
 
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...jonnie jensen
 
Linked in for business the what, why and how to get started - jonnie jensen...
Linked in for business the what, why and how to get started - jonnie jensen...Linked in for business the what, why and how to get started - jonnie jensen...
Linked in for business the what, why and how to get started - jonnie jensen...jonnie jensen
 
Google+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeGoogle+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeMarc A. Pitman
 
Integrating Social Media into Your Alumni Marketing Strategy
Integrating Social Media into Your Alumni Marketing StrategyIntegrating Social Media into Your Alumni Marketing Strategy
Integrating Social Media into Your Alumni Marketing StrategyPaul Prewitt
 
Twitter and fb for the job seeker.ppt
Twitter and fb for the job seeker.pptTwitter and fb for the job seeker.ppt
Twitter and fb for the job seeker.pptMark Baale
 
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...tobesocial
 
Using Social Media to Build Your Personal Brand to Advance Your Career
Using Social Media to Build Your Personal Brand to Advance Your CareerUsing Social Media to Build Your Personal Brand to Advance Your Career
Using Social Media to Build Your Personal Brand to Advance Your CareerDavid Vyorst
 
Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13Carmen Hudson
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Sarah Cooper
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationPipstone
 

What's hot (20)

Social media for authors
Social media for authorsSocial media for authors
Social media for authors
 
Hands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaHands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssa
 
MiriamSalpeter
MiriamSalpeterMiriamSalpeter
MiriamSalpeter
 
Online personal branding
Online personal brandingOnline personal branding
Online personal branding
 
Find Info on Social Networks for Job Seekers
Find Info on Social Networks for Job SeekersFind Info on Social Networks for Job Seekers
Find Info on Social Networks for Job Seekers
 
Job Hunt With Social Networksaddons
Job Hunt With Social NetworksaddonsJob Hunt With Social Networksaddons
Job Hunt With Social Networksaddons
 
Social Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSocial Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between Jobs
 
Go Social Media for Job Seekers
Go Social Media for Job SeekersGo Social Media for Job Seekers
Go Social Media for Job Seekers
 
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...
 
Linked in for business the what, why and how to get started - jonnie jensen...
Linked in for business the what, why and how to get started - jonnie jensen...Linked in for business the what, why and how to get started - jonnie jensen...
Linked in for business the what, why and how to get started - jonnie jensen...
 
Google+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeGoogle+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbme
 
LinkedIn Introduction
LinkedIn IntroductionLinkedIn Introduction
LinkedIn Introduction
 
Integrating Social Media into Your Alumni Marketing Strategy
Integrating Social Media into Your Alumni Marketing StrategyIntegrating Social Media into Your Alumni Marketing Strategy
Integrating Social Media into Your Alumni Marketing Strategy
 
Introduction to LinkedIn
Introduction to LinkedInIntroduction to LinkedIn
Introduction to LinkedIn
 
Twitter and fb for the job seeker.ppt
Twitter and fb for the job seeker.pptTwitter and fb for the job seeker.ppt
Twitter and fb for the job seeker.ppt
 
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...
 
Using Social Media to Build Your Personal Brand to Advance Your Career
Using Social Media to Build Your Personal Brand to Advance Your CareerUsing Social Media to Build Your Personal Brand to Advance Your Career
Using Social Media to Build Your Personal Brand to Advance Your Career
 
Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 

Similar to Beyond Klout: Which social media metrics really matter?

Social Media Analytics #wspc2011
Social Media Analytics #wspc2011Social Media Analytics #wspc2011
Social Media Analytics #wspc2011LaDonna Coy
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessBeyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessRhonda Hurwitz
 
Social Media Metrics & Analytics
Social Media Metrics & AnalyticsSocial Media Metrics & Analytics
Social Media Metrics & AnalyticsJessica Torres
 
Social Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through DataSocial Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through DataRyan Stewart
 
Online Community Management Smackdown
Online Community Management SmackdownOnline Community Management Smackdown
Online Community Management SmackdownAdam Rosenberg
 
The Future is Social: What's Your Strategy?
The Future is Social: What's Your Strategy?The Future is Social: What's Your Strategy?
The Future is Social: What's Your Strategy?Kim Pittaway
 
Social Media Metrics ft. Daft Punk
Social Media Metrics ft. Daft PunkSocial Media Metrics ft. Daft Punk
Social Media Metrics ft. Daft PunkGadi Ben-Yehuda
 
Socialize Your Nonprofit
Socialize Your NonprofitSocialize Your Nonprofit
Socialize Your Nonprofitguidecreative
 
Gearing Up for Web 3.0 and Social Media Update
Gearing Up for Web 3.0 and Social Media UpdateGearing Up for Web 3.0 and Social Media Update
Gearing Up for Web 3.0 and Social Media UpdateCosmetic Social Media
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small businessJenn Gleckman
 
Brand Monitoring/Online Reputation Management
Brand Monitoring/Online Reputation ManagementBrand Monitoring/Online Reputation Management
Brand Monitoring/Online Reputation ManagementJordan Miller
 
Growing Leads & Sales with Social Media - event slides
Growing Leads & Sales with Social Media - event slidesGrowing Leads & Sales with Social Media - event slides
Growing Leads & Sales with Social Media - event slidesMike Gingerich
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRNAS Recruitment
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont CouncilWebbed Marketing
 
Social media metrics for nonprofits
Social media metrics for nonprofitsSocial media metrics for nonprofits
Social media metrics for nonprofitsJD Lasica
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentationJason Posner
 
Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010wimisteve
 

Similar to Beyond Klout: Which social media metrics really matter? (20)

Social Media Analytics #wspc2011
Social Media Analytics #wspc2011Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessBeyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your Business
 
Social Media Metrics & Analytics
Social Media Metrics & AnalyticsSocial Media Metrics & Analytics
Social Media Metrics & Analytics
 
Social Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through DataSocial Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through Data
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
Online Community Management Smackdown
Online Community Management SmackdownOnline Community Management Smackdown
Online Community Management Smackdown
 
The Future is Social: What's Your Strategy?
The Future is Social: What's Your Strategy?The Future is Social: What's Your Strategy?
The Future is Social: What's Your Strategy?
 
Social Media Metrics ft. Daft Punk
Social Media Metrics ft. Daft PunkSocial Media Metrics ft. Daft Punk
Social Media Metrics ft. Daft Punk
 
Social Media
Social MediaSocial Media
Social Media
 
Socialize Your Nonprofit
Socialize Your NonprofitSocialize Your Nonprofit
Socialize Your Nonprofit
 
Gearing Up for Web 3.0 and Social Media Update
Gearing Up for Web 3.0 and Social Media UpdateGearing Up for Web 3.0 and Social Media Update
Gearing Up for Web 3.0 and Social Media Update
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small business
 
Brand Monitoring/Online Reputation Management
Brand Monitoring/Online Reputation ManagementBrand Monitoring/Online Reputation Management
Brand Monitoring/Online Reputation Management
 
Growing Leads & Sales with Social Media - event slides
Growing Leads & Sales with Social Media - event slidesGrowing Leads & Sales with Social Media - event slides
Growing Leads & Sales with Social Media - event slides
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HR
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont Council
 
Social media metrics for nonprofits
Social media metrics for nonprofitsSocial media metrics for nonprofits
Social media metrics for nonprofits
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentation
 
Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010
 

More from Rhonda Hurwitz

Social Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustrySocial Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
 
"Science of Social Media"
"Science of Social Media""Science of Social Media"
"Science of Social Media"Rhonda Hurwitz
 
Keeping Current With Facebook
Keeping Current With FacebookKeeping Current With Facebook
Keeping Current With FacebookRhonda Hurwitz
 
Blogging for Personal Branding
Blogging for Personal BrandingBlogging for Personal Branding
Blogging for Personal BrandingRhonda Hurwitz
 
Social Media for The Non-Profit Organization
Social Media for The Non-Profit OrganizationSocial Media for The Non-Profit Organization
Social Media for The Non-Profit OrganizationRhonda Hurwitz
 
Maximizing Linked in for Business
Maximizing Linked in for Business Maximizing Linked in for Business
Maximizing Linked in for Business Rhonda Hurwitz
 
What's New on the Social Web: 2011
What's New on the Social Web: 2011What's New on the Social Web: 2011
What's New on the Social Web: 2011Rhonda Hurwitz
 
Using Facebook for Business v.2
Using Facebook for Business v.2Using Facebook for Business v.2
Using Facebook for Business v.2Rhonda Hurwitz
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionalsRhonda Hurwitz
 

More from Rhonda Hurwitz (9)

Social Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustrySocial Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion Industry
 
"Science of Social Media"
"Science of Social Media""Science of Social Media"
"Science of Social Media"
 
Keeping Current With Facebook
Keeping Current With FacebookKeeping Current With Facebook
Keeping Current With Facebook
 
Blogging for Personal Branding
Blogging for Personal BrandingBlogging for Personal Branding
Blogging for Personal Branding
 
Social Media for The Non-Profit Organization
Social Media for The Non-Profit OrganizationSocial Media for The Non-Profit Organization
Social Media for The Non-Profit Organization
 
Maximizing Linked in for Business
Maximizing Linked in for Business Maximizing Linked in for Business
Maximizing Linked in for Business
 
What's New on the Social Web: 2011
What's New on the Social Web: 2011What's New on the Social Web: 2011
What's New on the Social Web: 2011
 
Using Facebook for Business v.2
Using Facebook for Business v.2Using Facebook for Business v.2
Using Facebook for Business v.2
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionals
 

Recently uploaded

/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxAbhayThakur200703
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 

Recently uploaded (20)

/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 

Beyond Klout: Which social media metrics really matter?

  • 1. Beyond Klout: Social Media Metrics Rhonda Hurwitz January 4, 2012
  • 2.
  • 3.
  • 4. What does it really mean? Name 2012 Iowa Caucus Result KLOUT Score Mitt Romney 24.6% 78 Rick Santorum 24.5% 66 Ron Paul 21.4% 73 Newt Gingrich 13.3% 45 Rick Perry 10.3% 75 Michele Bachman 5% 66 Jon Huntsman 1% 70 Kathy Griffin NA 75 Warren Buffett NA 31
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.  
  • 10.
  • 11.  
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Connect With Me! Linkedin: http://www.linkedin.com/in/rhondahurwitz Twitter: http://twitter.com/rhondahurwitz Email: [email_address] … if you have any questions, post them on my facebook page! Facebook: http://www.facebook.com/helpmerhondamarketing Blog 1: http://www.shemeansbusiness.wordpress.com Blog 2: http://blogs.forbes.com/rhondahurwitz/