Keeping Current With Facebook

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An updated look at the most effective way to use timeline, ads, apps and posts to maximize visibility (edgerank) for business.

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Keeping Current With Facebook

  1. 1. Keeping Current With Facebook June 8, 2012
  2. 2. “Show Us Your Roundtable Photo” Facebook Contest!
  3. 3. OLD FB Page (bf Timeline)www.341studios.com
  4. 4. New Timeline for Brands
  5. 5. Timeline: Critical Elements Cover Photo:  1st Impression of the Brand  Strict Rules Milestones: Tells the story of your Brand Tab Structure: The Navigation… 4 most important features to be communicated to your fans About: Key information and links Highlights/”Pinning”: Great post? Make it stand out! Profile/Thumbnail: Identifies you throughout FB
  6. 6. “Prime” Real Estate: Tabs, “About”www.341studios.com
  7. 7. Timeline for Brandswww.341studios.com
  8. 8. Timeline for Brands
  9. 9. Add Milestones!
  10. 10. Also Add: • Highlighted posts • Pinned postswww.341studios.com
  11. 11. Use A Call to Action!www.341studios.com
  12. 12. Timeline for Brands: Custom Apps
  13. 13. Custom Apps: Why? How? No More Default Landing Tab Have a Goal:Visitors >> Fans/Leads >> Customers >> Evangelists Third Party Apps: Many Choices  DIY Template vs. Custom  Free vs. Paid  Contests, Email Integration,  Fan-gated Welcome pages,  E-commerce, more
  14. 14. Acquisition Tactics
  15. 15. FangateBefore
  16. 16. FangateAfter
  17. 17. FangateBefore Fangate After
  18. 18. Acquisition Tactics “Fan of the Week” Promotion
  19. 19. App Example: Offerpop($15 per month, for pages over 100 fans) Other Third Party Apps: • LuJure*** (1 app free, no programming skills) • Constant Contact*** (no programming skills) • Wildfire App • North Social • Shortstack, etc.
  20. 20. Constant Contact “Social Campaigns” BEFORE AFTER
  21. 21. Goal: Visibility in the Newsfeed!•“Edgerank”:•17% Average Reach•What Get’s Engagement? Short Posts (70 Char.), Questions, “FITB”, “ T or F” Videos, Photos, Links, Game-ification• Goal: Likes, Comments, Shares
  22. 22. Engagement Techniques Source: Kissmetrics
  23. 23. Engagement Techniques
  24. 24. People Love Pictures! > +65% more eng.
  25. 25. Facebook Insights
  26. 26. Facebook Insights “You Can’t Improve What You Don’t Measure”A) Measure “Likes” + 1 Measure of ViralityB) Analyze Best/Worst Performing Updates: i.e., When? What? How Often? Likes: Growth Over Time Choose Any Measure of Virality:PTAT = # People who engaged with your content and created a “Story”Engaged Users: #People who engaged in any way, “story or no “story”Engagement Rate: PTAT / Reach
  27. 27. 341 Studios Facebook Insights
  28. 28. 341 Studios Facebook InsightsFrom Pagelever.com … also check out Edgerankchecker.com
  29. 29. 341 Studios Facebook Analytics
  30. 30. Add’l Facebook AnalyticsSources: Buddy Media, Dan Zarella (The Science of Facebook)
  31. 31. NEW Facebook Ad UnitsSponsored Stories, Promoted Posts>>Target Fans and Friends of Fans!
  32. 32. Facebook Ads: Destination Options
  33. 33. Test Creative, Segment Ads
  34. 34. Other Facebook News and Tools- Status Update Scheduling Tool for Admins- Mobile App for Page Admins (iphone)- Social Plug-ins(not new, but a “must)- “Offers”
  35. 35. Connect With Us! Connect with 341 Studios: Website: http://www.341studios.com (follow homepage links to Facebook, Twitter, Linkedin, You Tube, Blog) Connect with Rhonda Hurwitz: Questions? Ask me on my Facebook Page: https://www.facebook.com/helpmerhondamarketing More tips over at my Blog: www.shemeansbusiness.wordpress.com Let’s Connect: @Rhondahurwitz on Twitter, Google+, Pinterest, Linked inwww.341studios.com

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