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Social media metrics for nonprofits

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Social media metrics for nonprofits

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Social media metrics for nonprofits

  1. 1. Social media measurement:Tools & tips Social Media Forum JD Lasica Founder, Socialbrite.org jd@socialbrite.org
  2. 2. What we’ll cover todayMeaningful metrics:1. Tying metrics to goals2. All about keywords (hands on)3. Google Analytics (hands on)4. Facebook Insights (hands on)5. Metrics as data visualizationQ&A, hugs, tearful goodbyes
  3. 3. Relax! Flickr photo “relaxation, the maldivian way” by notsogoodphotography www.socialbrite.org/cp
  4. 4. Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this preso! Hashtag: #netnon
  5. 5. Metrics tool handout
  6. 6. MEANINGFUL METRICSBefore you start, measure!
  7. 7. ‘Data is better than gut’ Gather, analyze, act Photo on Flickr by Vee Dub (CC-BY)
  8. 8. Set goals, map metricsGoals Metrics to measure Grow email list of supporters # newsletter, RSS subscribers Increase comments on blog avg. # comments/post Increase website visibility increase in traffic or linkback #s Increase positive mentions of mentions in blogs & social organization or cause networks Have visitors stick around stick rate, bounce rate Make our content more viral # of shares Get people to take action # of petition signatures Get people to attend event # of registrants, year over year
  9. 9. Let’s get geeky! SEMRush search ‘socialbrite.org’ on semrush.com
  10. 10. HANDS-ON DEMOKeywords are key search ‘malt.org’ on semrush.com Marin Agricultural Land Trust
  11. 11. Google Keyword tool https://adwords.google.com/o/Targeting/Explorer
  12. 12. Google Keyword tool
  13. 13. HANDS-ON DEMOGoogle Analytics google.com/analytics
  14. 14. Google AnalyticsWho loves ya, baby? See which Twitter users drive most traffic
  15. 15. Keep track of traffic referrers Write down keywords driving traffic & attention
  16. 16. HANDS-ON DEMOFacebook Insights
  17. 17. M E T R I C S A S D ATA V I S U A L I Z AT I O NData visualizationTransparency from the Indianapolis Museum of Art http://dashboard.imamuseum.org/
  18. 18. M E T R I C S A S S H A R E A B L E D ATAMap mashups with open data Broadband speeds at schools & colleges in Miami
  19. 19. Other metrics tools Metricly.com (metrics dashboard) Crowdbooster.com (Twitter) Klout.com (influence score) Socialbrite roundup of Twitter tools
  20. 20. RESOURCESSocialbrite Sharing Center http://socialbrite.org/sharing-center
  21. 21. Don’t settle for the status quoIf you do not change direction, you mayend up where you are heading. — Lao Tse
  22. 22. Thank you, let’s talk! JD Lasica, founder Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica @socialbrite http://socialbrite.org/cp

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