Linked in for business the what, why and how to get started - jonnie jensen internet marketing strategist


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LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen

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  • LinkedIn has more than 60 million users worldwide, of which approximately half are in the United States. 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita at 30%
  • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.This list of connections can then be used in a number of ways:A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact.It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.Employers can list jobs and search for potential candidates.Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
  • Set up your own groupMake sure there is not a successful group already Be different or betterAsk members what is wrong with groupLook at successful groups and copyWhy: to control the conversation and orchestrate the membersFor clientsFor target audience For profile raising
  • Linked in for business the what, why and how to get started - jonnie jensen internet marketing strategist

    1. 1. For a copy of this presentation visit<br />For Business Success<br />Jonnie Jensen<br />Internet Marketing Advisor<br />Twitter @jonniejensen<br /> <br />Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.<br /><br /><br /><br />
    2. 2. What is social media?<br />“The Ants have megaphones!”<br />- Chris Anderson "The Longtail”<br />It’s people talking to each other<br />It’s being social on the internet<br />Sharing<br />Referring<br />Raving <br />Bitching<br />Fun<br />Image thanks:<br />
    3. 3. Why is social media good for business?<br />Improve your search results<br />Build your online profile and reputation<br />Targeted visitor traffic to your company website<br />The ability to interact with customers and potential customers<br />Networking increases your reach<br />Directly through your contacts<br />Indirectly through your contacts contacts<br />Increased sales through increased brand awareness<br />
    4. 4. King & Queen of Social Media<br />CONTENT<br />CONVERSATION<br />
    5. 5. How did sales people ever do their job?!<br />Cold calling<br />Yellow pages<br />The Masons<br />Trade Groups<br />Dinner Party<br />Hospitality<br />Chamber of Commerce<br />Referrals<br />Exhibitions<br />
    6. 6. What is the story? <br />May 2003<br />Launched when 5 founders invited 350 people to join<br />Dec 2004<br />1.6 million members, approx 50% from outside USA<br />Dec 2005<br />4 million members. LinkedIn jobs launched<br />June 2006<br />Members kept up to date with connections through live news feed<br />Oct 2007<br />Profile pictures added. Linked members hit 15 million. UK reaches 1m<br />Oct 2008<br />Feb 2010<br />30 million members. UK members reaches 1m<br />60 million members. 11 million in Europe. Over 3 million UK members <br />
    7. 7. What today will not be about<br />Using LinkedIn for job search<br />Using LinkedIn for recruitment<br />Using LinkedIn to stalk people<br />Using LinkedIn to mount hostile take over bids<br />Using LinkedIn to find investors<br />Using LinkedIn to get a promotion<br />
    8. 8. Why LinkedIn?<br />Acquire new customers through online recommendations and word of mouth.<br />Keep in touch with people who care most about your business.<br />Find the right vendors to outsource services you’re not an expert on.<br />Build your industry network—online and in person.<br />Get answers to tough business questions with a little help from your real friends.<br />Win new business by answering questions in your area of expertise.<br />Raise funding<br />Identify mentors<br />Network with peers in your industry for repeat business referrals.<br />Convince potential customers of your expertise by sharing unique blog content.<br />Keep your friends close and your competition closer.<br />...with thanks to Guy Kawasaki<br />image from sissnitz<br />
    9. 9. The rise of LinkedIn – why it works<br />2nd and 3rd level contacts put you in reach of millions of business people<br />People like you like people like you<br />+<br />
    10. 10. It’s No Time To Be Shy<br />Before you get started, write down<br />What are you brilliant at<br />What services you provide<br />Your previous jobs and successes<br />Your professional interests<br />Your ultimate mentors list<br />Who do you want to speak to / meet<br />What do you want from them<br />What can you give them<br />What will be your measures of success<br />Scheduled time each week for your LinkedIn activity<br />
    11. 11. Getting Started<br /><br />Look at lots of peoples profiles<br />Use your real name and email address<br />Do not add contacts <br />
    12. 12. Build a great profile<br />Switch off profile whilst building it<br />Get a great photo<br />Complete 100%<br />Add all jobs and education<br />Use ‘other’ to create descriptive links<br />Write a ‘movie trailer’ about you<br />Create a vanity URL<br />
    13. 13. Use LinkedIn Applications<br />Turn your profile into your professional social media hub<br />Connect your content to LinkedIn<br />Promote your content to LinkedIn audience<br />
    14. 14. Completed Profile<br />LinkedIn applications<br />Get a great photo<br />All jobs and education<br />Descriptive links<br />Vanity URL<br />
    15. 15. Building your network<br />Don’t add anyone until your profile is 100% complete<br />Add your email contacts<br />Add previous colleagues<br />Put a link in your email sig, your business card, everywhere<br />Ask for introductions<br />Download the LinkedIn toolbar<br />Search for people<br />Define what type of people you want to connect with<br />Use the search filter to find them<br />Look to see who they are connected with<br />Look to see who’s else their visitors have visited<br />Join groups and introduce yourself<br />
    16. 16. Bulk Connect to your Contacts<br />Bulk connect to people by clicking Add Connections<br />Use your online accounts or upload a file <br />You cant personalise the invite <br />Create your own invite with link to your page<br />
    17. 17. Personally invite people<br />Use personalised invites unless you know the person well<br />Go to their profile page and click Add Name To Network<br />
    18. 18. Use LinkedIn Search<br />Powerful tool for prospecting targets<br />Name<br />Company <br />Location <br />Industry<br />
    19. 19. Browse other people’s connections<br />See who your connections know<br />The power is in your 2nd and 3rd degree contacts<br />
    20. 20. LinkedIn Recommendations = Trust<br />Build trust through recommendations by others<br />Validate your profile<br />Promotes you on their profile page<br />
    21. 21. Give and you shall receive<br />Give recommendations to your contacts<br />The more you give the more you get<br />It’s a reciprocal thing<br />Don’t lie – what’s the point?!<br />You get to choose the recommendations you show<br />
    22. 22. Raise your profile<br />Update your status<br />Amending your profile notifies all your contacts<br />Participate in LinkedIn answers<br />Be influential in a group<br />Start your own groups<br />Start discussions<br />Participate in other discussions<br />Add value to key influencers<br />Create links to your site and outposts<br />
    23. 23. Making Groups work for you<br />Search for groups that interest you <br />Include your hobbies: all work and no play is very dull!<br />Join groups and participate<br />Find prospects – engage them<br />Raise your profile – be an opinion leader<br />Receive group messages immediately or daily digest<br />Set up email rule to alert you of keywords<br />Reply early and keep adding to the conversation<br />Note who else is and see who they are connected with<br />Set up your own group<br />Make sure there is not a successful group already <br />Become a figure head, steer the conversation and orchestrate the members<br />
    24. 24. Tips for successful LinkedIn discussions<br />Watch blogs for what content is being commented on<br />Start conversations in your communities<br />Good for research<br />Invite people to the conversation <br />Generate conversation around your content<br />Do not sell<br />Keep conversation on LinkedIn<br />Offer links to relevant content<br />Be concise<br />Be honest and genuine<br />Give back to the community – share findings with respondents <br />
    25. 25. Promoting your events on LinkedIn<br />Post events on LinkedIn <br />Gets promoted to groups and contacts<br />Anyone that chooses to attend will automatically promote it to all their contacts<br />Find Questions in LinkedIn Answers that your event is appropriate to and mention it in an answer<br />Ask attendees to confirm their attendance in LinkedIn event<br />tell them they can meet other delegates in advance<br />
    26. 26. LinkedIn Answers builds your reputation<br />Answer questions to raise your profile<br />Subscribe to your industries Question RSS feed<br />Have your answer chosen to become LinkedIn Expert<br />Post a question if you want industry experts to engage with you<br />
    27. 27. Optimise your settings<br />Public photo – visible to everyone<br />Public profile – display full profile<br />Status visibility – everyone<br />Member feed visibility – everyone<br />Contact settings – receiving Introductions and InMails<br />Invitation filtering – receiving all invitations<br />Private RSS feed – enable<br />Group invitations – receiving<br />Profile updates – yes, notify<br />Connections browse – allow<br />
    28. 28. LinkedIn works – use it<br />Register<br />Have a nose around<br />Pimp your CV<br />Hook up your online content<br />Invite contacts and customers<br />Target prospects and key influencers<br />Use RSS feeds to monitor<br />Participate<br />Image thanks:<br />
    29. 29. For a copy of this presentation visit<br />For Business Success<br />Jonnie Jensen<br />Internet Marketing Advisor<br />Twitter @jonniejensen<br /> <br />Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.<br /><br /><br /><br />