5.
<ul><li>Why Social Media Marketing? </li></ul><ul><li>Mass exposure amongst influencers </li></ul><ul><li>Increase in natural inbound links </li></ul><ul><li>Increased quality content </li></ul><ul><li>Branding </li></ul><ul><li>Traffic </li></ul><ul><li>Conversions </li></ul>

11.
<ul><li>Where should you be participating? </li></ul><ul><li>Where you have the ability and time </li></ul><ul><li>Sites with value </li></ul><ul><li>Niche sites </li></ul>

12.
Digg

13.
<ul><li>Digg Tips </li></ul><ul><li>Mutual friends </li></ul><ul><li>Twitter / Facebook </li></ul><ul><li>Titles </li></ul><ul><li>Don't be IM dependant </li></ul><ul><li>Be natural </li></ul>

14.
StumbleUpon

15.
<ul><li>StumbleUpon Tips </li></ul><ul><li>Number of tag subscribers </li></ul><ul><li>Participate / Network in your category </li></ul><ul><li>Sharing method </li></ul>

16.
Fark

17.
<ul><li>Fark Tips </li></ul><ul><li>Titles, Titles, Titles </li></ul><ul><li>Puns / Sensational </li></ul><ul><li>News </li></ul>

18.
<ul><li>Contact Me… </li></ul><ul><li>415 683.7636 </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.blueglass.com </li></ul><ul><li>@brentcsutoras </li></ul>

19.
Scalable Social Content How to cut costs by 80% and spend more time on the beach…

20.
Agenda <ul><li>My Background </li></ul><ul><li>Outsourcing Before and After </li></ul><ul><li>Outsourcing Tools </li></ul><ul><li>The “Assembly Line” </li></ul><ul><li>Tips and Tricks </li></ul>

21.
Before Outsourcing <ul><li>Content was 64 % of costs </li></ul><ul><li>Company couldn’t scale </li></ul><ul><li>Single point of failure </li></ul>

22.
After Outsourcing <ul><li>Content is 23 % of company spend </li></ul><ul><li>Minimal impact if away or traveling </li></ul><ul><li>50+ remote workers </li></ul>

23.
Outsourcing Principles

24.
Outsourcing Tools Remote Workers Local or US Workers Docs and Collaboration

25.
<ul><li>View candidates’ work history, employers’ ratings </li></ul><ul><li>Snapshots of RWs’ desktops while working </li></ul><ul><li>oDesk handles all tax paperwork </li></ul>Good for : Managing and hiring from RW pool of 250K+

26.
<ul><li>Use for personal assts, writers, researchers </li></ul><ul><li>Hire individuals, not agencies </li></ul><ul><li>“ Audition” for long-term jobs: Hire 2-3x your needs for 1 week </li></ul><ul><li>Give bonuses over raises </li></ul>Tips

27.
So how much? <ul><li>Researcher $1-2/hr </li></ul><ul><li>Low-end writer $3-5/hr </li></ul><ul><li>Editor $5-10/hr </li></ul><ul><li>Video editor $8-10/hr </li></ul><ul><li>Manager $8-10/hr </li></ul>

28.
How To Create the Assembly Line Step 1: Break it Down Research Writing Editing Writer

29.
How To Create the Assembly Line Step 2: Hire Researcher: $1/hr Writer $5/hr Editor: $7/hr

30.
How To Create the Assembly Line Step 3: Training Research Writing Editing

31.
How To Create the Assembly Line Step 4: Manage

32.
How To Create the Assembly Line Step 5: Step Away

33.
How To Create the Assembly Line: The Results Researcher ($2) Writer($5) Editor ($3) Traditional Writer: $100 = 4 articles/week Outsourced Writing: $100 = ~8-10 articles/week $10 $25

34.
How To Create the Assembly Line: The Results Researcher Writer Editor Traditional Writer: $100 = 4 articles/week Outsourced Writing: More Scalable

35.
Alternatives http://demandmedia.com/studios http://blueglass.com/products http://associatedcontent.com

36.
How to cut costs by 80% and spend more time on the beach…

38.
<ul><li>Lists, lists, lists </li></ul><ul><li>Top 10 is out. Choose random numbers </li></ul><ul><li>Poking fun is good </li></ul><ul><li>Evolution, timeline vs numbered </li></ul>

39.
4 awkward moments

40.
Evolution of logos

41.
Top 13 horror-comedies

42.
Know your meme • What's everyone obsessing about? • Don't take yourself too seriously • Meme mashups

43.
You can never go wrong with bacon

44.
Auto-tune + double rainbow

45.
Appeal to nostalgia • Everything not so old is new again • Know your audience

46.
Muppets meet the Internet

47.
Top films of the 1990s

48.
How-to / instructional • Keep it simple • Illustrate it • Things people WANT to know

49.
How to photograph children

50.
How to pay off $14,330 in 20 months

51.
Current events • Be fast • Be accurate • Be prepared

52.
Congress passes historic health care reform

53.
The infographic • Source it • Allow others to embed

54.
Always allow embedding

55.
A Visual Guide to Deflation

56.
Strange / offbeat • Hyperbole • “ -est” - Strangest, happiest, biggest, smallest

57.
<ul><li>Know your goals </li></ul><ul><li>Audience </li></ul><ul><li>Choose the right topic/format for your readers </li></ul><ul><li>Don't insult them </li></ul><ul><li>Keywords </li></ul><ul><li>— What do you want to rank for? </li></ul><ul><li>— What wouldn't you mind ranking for? </li></ul>

58.
The sites • Different audiences • Different traffic Digg Reddit StumbleUpon

59.
• Be pithy • Be funny • Be smart