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Social Media for The Non-Profit Organization

A presentation showing the latest trends in social media, and how non profit organizations can be more effective and engaging.Includes examples of non-profits who have transitioned to Timeline, use Pinterest, Twitter, Facebook, You Tube, etc.

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Social Media for The Non-Profit Organization

  1. 1. THE FRESH INTELLIGENCE ROUNDTABLE SERIES Social Media for the Non-Profit March 7, 2012www.341studios.com
  2. 2. Agenda: • Where to Begin • Tools: What’s New? • Best Practices/Common Mistakes o Livestrong o Nature Conservancy o … and more • How To Connect the Dots • Questions/Handoutwww.341studios.com
  3. 3. THE FRESH INTELLIGENCE ROUNDTABLE SERIES 2012 Social Media Landscape…www.341studios.com
  4. 4. THE FRESH INTELLIGENCE ROUNDTABLE SERIES 2012 Social Media Landscape…www.341studios.com
  5. 5. How Non-Profits Do Social Media •#1 Facebook • #2 Twitter • #3 YouTube • #4 Flickr • … Blog (pssst…about Google+)www.341studios.com
  6. 6. Social Networking: How We Spend Time … Jan 2012: 408 min. on Facebook, 3 min. on G+ 450 400 350 300 250 200 150 100 50 0 • For now, “G+” and “+1” is for SEARCH … add the “+1” button to your content, start to engage on Google+
  7. 7. Social Media: Best Practices • Have a Plan •Be Engaging • Connect the Dots • … Then Measurewww.341studios.com
  8. 8. What Motivates People? • What do People Care About?www.341studios.com
  9. 9. Nature Conservancy: Great Examplewww.341studios.com
  10. 10. More Facebook Examples:www.341studios.com
  11. 11. Twitter Example: American Red Cross •“Thanks …” • One-to-one conversations, not broadcast • RT’s, @ replies, and # ….www.341studios.com
  12. 12. Connecting the Dots: Nature Conservancywww.341studios.com
  13. 13. Timeline for Brands Cover photo, snapshot of brand & interest, message, 12 apps, info, etc.www.341studios.com
  14. 14. Timeline for BrandsHover over post, use pencil icon to pin a post to the top of your page.Lots of engagement, upcoming event news, anything you want to stay front and center.www.341studios.com
  15. 15. Timeline for Brands Make a post stand out! Hover, use star to highlight and widen a post.www.341studios.com
  16. 16. Timeline for Brands Call to Action!www.341studios.com
  17. 17. • Break down your offering into boards: o Museums by exhibit o Performing arts by performance o Zoos &aquariums by species o Universities by program / student life / sports / specialties o Etc. • Adjust settings and open up a board to allow others to pin their experiences with your brand.www.341studios.com
  18. 18. Facebook InsightsEdgerank:EngagementMatterswww.341studios.com
  19. 19. Connect With Us! Join our Facebook page, sign up for our RSS feeds for Blogs Sign up for our roundtables Fill out our survey Request a quote Eat our scones!www.341studios.com
  20. 20. Additional Resources •Beth Kantor: •Social Media Expert •Non-Profits •Blog, Twitter, Facebook, Pinterest Lisa Schneider: www.likemkg.com lisa@likemkg.com 203.858.1756 Rhonda Hurwitz: www.shemeansbusiness.wordpress.com rhondahurwitz1@gmail.com 914.645.8449www.341studios.com

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