"Science of Social Media"

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Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella

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"Science of Social Media"

  1. 1. “The Science of Social Media”HMR Marketing Solutions October 5, 2012
  2. 2. Where Would You Like To Be in 6 Months?
  3. 3. ** Erin’s case study here:http://www.businessesgrow.com/2012/10/04/case-study-using-social-influence-to-build-a-personal-brand/
  4. 4. Great Time to Be a Marketer
  5. 5. Perception vs. Reality: …“The Intern” Phenomenon “… a social media expert is anyone with a keyboard and a twitter account …”
  6. 6. Technology can amplify a good marketing idea* … VS. * But can’t save a boring one …
  7. 7. Case Study: Tesco (South Korea)
  8. 8. Social Media: Two Approaches* *Feel Good /“Intuitive”, vs. Data-Based
  9. 9. The Science of Social Media
  10. 10. How good is your gut? (Quiz: Play along …)
  11. 11. Facebook: Best Post Type*? A: *Photos perform best
  12. 12. Facebook: How long*? A: *very short, or very long
  13. 13. Facebook: When to post for “likes*”? A: *Weekends are best
  14. 14. Facebook: When to post for “shares*”? A: *Best response in pm
  15. 15. Facebook: How often to post*? A: Every other day … but not one size fits all …
  16. 16. Facebook: Grade Level*? A: * 6 - 8th grade level
  17. 17. Facebook : Positive, Negative, or Neutral Posts? A: *Have an Opinion!
  18. 18. On Facebook, Use “I or Me*”? A: *on Facebook, it can be all about you
  19. 19. Who, Why, When, How Often?
  20. 20. Why Blog?
  21. 21. Source:2011 MARKETING SHERPABENCHMARK SURVEY
  22. 22. How Many Blog Posts to Drive Traffic? A library of blog posts (> 52 posts)SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT A: *library of 50+ posts
  23. 23. How Often Should You Post*? More frequent blog posts (2-3x/wk)SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT *A: post 2-3x per week
  24. 24. When Should You Post?Weekends: more blog comments …
  25. 25. When Should You Post?Weekdays… more RT’s!
  26. 26. Tweets: What’s the ideal length? *A: 120 – 130 characters
  27. 27. How Often Should You Tweet? A: Tweet a lot! (up to 21x/day)
  28. 28. What’s the Ideal Frequency of Tweets*? *A: 1x per hour (buffer them)
  29. 29. Should You Ask For A RT*? *A: Always tell people what you want them to do … ”Please RT”
  30. 30. To get a RT, Should You include a Link?* *A: include a link
  31. 31. Role of @ Replies inRetweets? *A: @ replies are important, but don’t drive RT’s
  32. 32. For Clicks, where should the link go? A: Links approx. 25% way thru
  33. 33. “ME, ME, ME => Fewer Followers
  34. 34. Sentiment: Upbeat/Positive
  35. 35. Do Website Pop Ups Work?*! *A: yes, they do! (from Which Test Won)
  36. 36. Email: When to Re-contact a New List Subscriber? A: 1st3 days after subscribing
  37. 37. BIG DATA:Websites, emails, and more …
  38. 38. 20 Things Every Graduating Marketing Student Needs to Know* 1. Learn Skills, 2. Big Picture, not Tools “Context”*http://blog.hubspot.com/blog/tabid/6307/bid/32877/20-Things-Every-Graduating-Marketing-Student-Needs-to-Know.aspx
  39. 39. Your Career: What Next?
  40. 40. Your Career: Turn SM Tools => Opportunities
  41. 41. Your Career:Be Appropriate
  42. 42. Connect with me!Rhonda Hurwitz …@rhondahurwitzon
  43. 43. Rhonda Hurwitz: Background

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