The document provides guidance for authors on using social media effectively. It recommends taking a programmatic approach of listening, curating content, engaging, measuring results, and repeating. Specific advice includes maintaining an optimized blog, being active on key networks like Twitter, Facebook, LinkedIn, and using tools like Hootsuite to schedule posts. The goal is to generate traffic, subscribers, sales, and get others promoting the author's work through sharing content and hosting virtual events.

1. Hi! I’m David

2. Social Media for Authors
SWIM OR DROWN!
“Even when you do have the
support of a publisher, their
marketing efforts will likely be
limited.” - Mashable

3. What Social Media Can Do
 Increase traffic to a website
 Learn about and engage your audience
 Improve search engine rankings
 Acquire subscribers
 Make it so
readers, bloggers, reporters, agents, and
others find you and know!
 Promote events
 Generate sales

4. What You Should Do
Take a Programmatic Approach
1. Listen & monitor
2. Curate content
3. Engage
4. Measure
5. Rinse and Repeat

5. What You Should Do: Networks

6. Content, Content, and Content
 You guys are content creators!
 Clips and excerpts
 Free chapters
 All events
 How to/advice
 Images and video
 Your creative process
 Content curation w/Google Reader & a
dashboard

7. What You Should Do: Blog!
 Your Blog: Your Social Media
Platform
 Wordpress!
 Optimize your blog for Social Media

8. What You Should Do: Blog!
 RSS, email sign-up, social media
buttons
 Disqus comment system
 Twitter feed and Twitter address in
sidebar
 Display article's meta data (author
name, posted date) – Display author
names with a link to author’s bio

9. What You Should Do: Blog!
 Author bio page/section w/ social media
buttons and recent posts links
 Display article's social proof (#
shares, comments, votes)
 All-in-one-SEO plugin or Yoast
 Display "categories" and/or "tags" near
share buttons
 Display comment section immediately
after share/vote buttons on bottom and
 Display a dynamic list of "Twitter
Reactions"

10. What You Should Do: Blog!

11. What You Should Do: Be
Social!
The objective is to get other people to
talk about your book!
Don’t exhaust your personal network!

12. Social Media 101
Rough Content Ratio Suggestion:
 Useful information and interesting articles
25%
 Reposts, Reshares, Retweets 25%
 Replies and comments 25%
 Questions 10%
 Shameless promotion 15%

13. Facebook
 Pace yourself, don’t post too often
 Use the content guidelines we discussed
 Post images and videos whenever
possible
 Instagram & Foursquare > Facebook!
 Make a Fan Page or Group, list all of your
events on the Fan Page
 Consider Facebook Ads, mind the metrics!
 http://www.facebook.com/groups/isoc.dc/

14. Facebook

15. Instagram & Facebook

16. What You Should Do: Twitter
 Twitter Basics - If you’re new, start here:
https://support.twitter.com/groups/31-twitter-
basics
 Twitter is much more frenetic than Facebook
 It’s a giant RSS feed and a social network
 Tweet early and often

17. What You Should Do: Twitter
Anatomy of a Tweet
Twitter Handle
Re-
Tweet
Hashtag
Shortened URL

18. What You Should Do: Twitter
 Twitter searches
 Hashtags
 Lists
 URL shortening with Bit.ly
 All in one Twitter tools: Hootsuite and
Tweet Deck

19. What You Should Do: Hootsuite
 Set up streams for
 Hashtags & searches
 Lists
 Automatic URL shortening
 Schedule posts to
Twitter, Facebook, LinkedIn, Facebook
Pages, LinkedIn Groups, and more!

20. What You Should Do: LinkedIn
Optimize your profile:
 Robust descriptions with keywords
 A great picture
 Customized website links
 Customized LinkedIn URL

21. What You Should Do: LinkedIn

22. What You Should Do: LinkedIn
 Connect with people (be strategic, use
searches)
 Join Groups
 Start a Group
 Connect with people from groups
 Post content
 Share, like, and reply
 Use social media 101 guidelines!

23. Quick, Free Social Media Tools For
Events
The Internet Society – www.isoc-dc.org
 List on Eventbrite
 Have everybody post the Eventbrite link on all
of their social media profiles
 Email entire list on MailChimp from Eventbrite
 Create Facebook event
 Post Event on LinkedIn Group
 Target a few influencers to post the event
 Tweet the event

24. Quick, Free Social Media Tools For
Events

25. Secret Sauce
 Social networks for authors
 http://www.goodreads.com/
 http://800ceoread.com/
 http://triberr.com/
 http://alltriberr.com/

26. Secret Sauce
 The Goal is to get other people to talk about your book!
 Be humble and give others access to you as an author
 Do a virtual launch to drive sales
 G+ hangouts
 UStream/LiveStream
 Promise the first hundred books will be signed.
 Go on a guest blogging tour. Write posts on as many blogs as you
can
 Get as many reviews by bloggers and influencers as you can. Give
away >100 copies to bloggers
 Have contests. I.e. the best 5 answers get a free book.
 Make everyone you give a book to take a photo with the book, and
post to instagram > facebook.
 Get as many speaking engagements and readings as possible and
sell books there.

27. The Life of a Blog Post
Disseminated
 You write an absorbing, useful, keyword packed
blog post, with pictures and links
 Post to your Facebook profile and your Facebook
page
 Post to your LinkedIn profile and LinkedIn Groups
 Download as PDF with plugin, post to Scribd
 Share pictures on Pinterest with link to your blog
post
 Tweet about 3 times (you have to change a
letter…)
 Respond to all comments on the

28. Further Reading
Recent changes to Facebook Edgerank are screwing up Page visibility:
 http://tweakyourbiz.com/marketing/2012/09/25/the-ultimate-guide-to-
defeating-edgerank-for-facebook-page-owners/
 http://www.computerworld.com/s/article/9232607/Here_comes_the_shamel
ess_social_money_grab?taxonomyId=236&pageNumber=2
 https://social.ogilvy.com/facebook-algorithmic-change-to-decrease-reach-
on-brand-page-posts/
LinkedIn Changes:
 http://www.adweek.com/news/technology/linkedin-refreshes-profile-pages-
144502
Social Media for Authors:
 http://www.guardian.co.uk/books/2012/jul/30/tweet-about-cats-just-write
 http://www.huffingtonpost.com/anne-hill/social-media-for-
authors_b_1745168.html
 http://mashable.com/2012/08/04/author-social-media/

29. Tools
 Hootsuite & Hootsuite Analytics
 TweetDeck
 Google Analytics
 Facebook Insights
 Bit.ly
 Nimble
 Social Mention
 Tweetreach

30. The Ultimate Resource
David Vyorst
@dvyo
david@relaystationmedia.com
This Deck Online
http://www.relaystationmedia.com/