Linked in for real estate professionals

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Tune up your profile, add and build connections, deepen relationships. Linked in can be a powerful social networking tool to build your Real Estate business!

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Linked in for real estate professionals

  1. 1. For Real Estate Professionals<br />Rhonda Hurwitz<br />January 26, 2011<br />
  2. 2. Social Media: Important Tool for Real Estate Professionals!<br />
  3. 3. Why be social?<br />
  4. 4. Online Marketing Statistics For Real Estate Professionals:<br /> 91% homebuyers use internet to start search<br /> -- Gen Y; 10+ hrs. online per day! (Boomers 5+ hrs. per day)<br /> -- Majority Home Buyers first time home buyers<br />--Social networking is here to stay:<br /> -- 78% trust peer recommendations over advertising<br />
  5. 5.
  6. 6. What is Linked in? <br />The Social Network “Trifecta”: <br /> --Facebook, Twitter, Linked in<br />Linked in = PROFESSIONAL NETWORKING:<br /> “Business Social Network”, “Rolodex on Steroids”, “Facebook for Professionals”, “Marketing Powertool ”<br />85MM users, $140,000/yr.<br />
  7. 7. Power of Linked in: Connect and Reconnect<br />1,913,334<br />people, without<br /> really trying!!!<br />
  8. 8. Fact: the average person knows 200 people<br />
  9. 9. 3 Ways to Grow Your Business with Linked in:<br />Complete Profile 2. Participate<br />3. EXPAND NETWORK, NURTURE RELATIONSHIPS<br />
  10. 10. Linked in: How to start<br />
  11. 11. NavigatingYour Linked in Dashboard:<br />1. Settings <br />(click on name)<br />Home<br />Profile<br />
  12. 12. Linked in: Complete YourLinked in Profile<br />
  13. 13. YourLinked in Profile:<br /> -- Great headline (120 char. “bumper sticker”) : distinctive, SEO<br />
  14. 14. YourLinked in Profile:<br /> -- Great headline (120 char. “bumper sticker”)<br /> -- Good Photo<br />?<br />?<br />
  15. 15. YourLinked in Profile:<br /> -- Great headline (120 char. “bumper sticker”)<br /> -- Good Photo<br /> -- Vanity URL, 3 CustomWebsite/online links<br /> (instructions in Appendix)<br />
  16. 16. YourLinked in Profile:<br /> -- Great headline (120 char. “bumper sticker”)<br /> -- Good Photo<br /> -- Vanity URL, 3 Custom Links <br /> -- Detailed Summary w/Specialties (2000 words) Plus Job History, Education, etc.<br />
  17. 17. YourLinked in Profile:<br /> -- Great headline (120 char. “bumper sticker”)<br /> -- Good Photo<br /> -- Vanity URL, 3 Custom Links <br /> -- Detailed Summary w/Specialties (2000 words) Plus Job History, Education, etc.<br /> -- Upload Connections (email list)<br />
  18. 18. YourLinked in Profile:<br /> -- Great headline (120 char. “bumper sticker”)<br /> -- Good Photo<br /> -- Vanity URL, 3 Custom Links <br /> -- Detailed Summary w/Specialties (2000 words) Plus Job History(2), Education, etc.<br /> -- Upload Connections (email list)<br /> -- Get 3 Recommendations! (Get More )<br /> 100% COMPLETE!<br />
  19. 19. YourLinked in Profile:<br />-- Great headline (120 char. “bumper sticker”)<br /> -- Good Photo<br /> -- Vanity URL, 3 Custom Links <br /> -- Detailed Summary w/Specialties (2000 words) Plus Job History(2), Education, etc.<br /> -- Upload Connections(email list)<br /> -- Get 3 Recommendations! (Get More )<br /> 100% COMPLETE!<br /> -- Custom Apps (Blog, PDF’s, Events, etc. (Appendix)<br /> -- SEO (Be Findable!)<br />Don’t forget:<br />
  20. 20. Example of a Great Realtor Profile: Lori Bee<br />Look at<br />Other Realtors:<br />Nicole Beauchamp<br />J Philip Faranda<br />
  21. 21. Linked in Power Tip: Turn off status updates BEFORE editing your profile<br />Settings >><br />Profile and Status Updates >><br />Turn OFF (2 buttons)<br />Then, make your changes, edit your profile…<br />Turn Back ON<br />
  22. 22. You Have a Linked in Profile: Now What?<br />
  23. 23. Linked in Network Building: 4 Key Elements<br /> Add and build connections <br /> Update your status often<br /> Ask and answer questions <br /> Be active in groups<br />
  24. 24. Network Building: Use Personal invites (vs. Generic default)<br />Default <br />vs. <br />
  25. 25. Network Building: Use Status Updates<br />Update your status often<br /> -- be social (comment)<br /> -- add value<br />
  26. 26. Status <br />Updates <br />
  27. 27. Network Building: Use Linked in “Answers”Dashboard || More >> Answers<br />
  28. 28. Linked in Network Building Recap:<br />-- Add and build connections<br />-- Update your status often, <br />-- Ask and answer questions, <br />-- Be active in groups<br />
  29. 29. Network Building: Why Be active in “Groups”?<br />YOU CAN MESSAGE ANYONE WITHIN GROUPS, like a 1st degree connection!<br />Show expertise, build relationships<br />-- discussions, questions and answers<br />Not just Real Estate Groups … professional groups, alumni groups, etc.<br /> -- National, Local<br />How to find groups? (Search tool)<br />
  30. 30.
  31. 31. Search Stamford, Ct:<br />
  32. 32. How to Leverage the Power of your Linked in Network? Be Social!!!3 Keys to Social Networking:<br />Participate! … you get out of it what you put into it.<br />-- Be Active<br />-- Add value<br />
  33. 33. How to Leverage the Power of your Linked in Network? 3 Keys to Social Networking:<br />Participate! … you get out of it what you put into it.<br />-- Be Active<br />-- Add value<br />Be Generous <br />-- Rule of Reciprocity: give first<br />
  34. 34. How to Leverage the Power of your Linked in Network? 3 Keys to Social Networking:<br />Participate! … you get out of it what you put into it.<br />-- Be Active<br />-- Add value<br />Be Generous <br />-- Rule of Reciprocity: give first<br />Be Findable<br />-- Incorporate Links<br />-- Add to your email signature, blog, website<br />
  35. 35. Where Will I Find the Time? <br />Make Time! <br />15 Minutes a Day<br />Twice a week <br />… whatever your schedule, be consistent!<br />
  36. 36. Online Networking is Just a Starting Point… connect IRL (in real life)<br />
  37. 37. My Linked in Inbox:<br />
  38. 38. Questions?<br />To connect with me:<br />linkedin.com/in/rhondahurwitz<br />facebook.com/rhonda.hurwitz<br />facebook.com/helpmerhondamarketing<br />(post your social media questions, I will answer them)<br />twitter.com/helpmerhonda11<br />http://shemeansbusiness.wordpress.com<br />
  39. 39. REALTOR SOCIAL MEDIA RESOURCES<br />Selected Linked in Groups (Groups>>Directory>>Search)<br />Real Estate Industry:<br />National Association of Realtors<br />Inman News Connect<br />Active Rain<br /> Mortgage Industry:<br />Nation Association of Mortgage Brokers<br />Regional/Local:<br />New Canaan Board of Realtors, local Chambers, etc. <br />Blogs for Real Estate (Social Media/Technology <br /> Inman News Blog<br /> http://www.futureofrealestatemarketing.com/<br />Tech Savvy Agent<br /> http://techsavvyagent.com<br />
  40. 40. Appendix #1: Linkedin Checklist<br />Differentiate Yourself: Highlight your unique abilities<br /> -- customize settings/URL, add links (3 plus twitter), Apps, <br />Import Contacts: Gmail, etc.<br />Find People You Know (Search), grow your network<br />Send Invitations AND Request Introductions<br />Give and Get Recommendations (3+)<br />Join and be active in Groups<br />Linked in “answers”: ask/answer questions, become subject matter expert<br />Update status often (add value) <br />Selectively share content from Twitter (#in)<br />Cross promote with Widgets and Badges<br />Create a Company Profile<br />Business Development: Lead Generation, “who do your contacts know”, the specific “ask” <br />Start/Administer Group, Linked in Ads, …and more!<br />
  41. 41. Linked in: Appendix #2Customize Name (vs. default Public Profile URL)<br />Profile >><br />Edit (next to public profile)>><br />Settings<br />Instead of default, change to<br />http://www.linkedin/in/yourname<br />(Note: Use the same process to customize website names. Just<br />be sure to scroll down to “other:” in the dropdown menu that they give you).<br />
  42. 42. Appendix #3: Linked in Apps(Linked in Dashboard >> More >> App Directory<br />Rofo: Real estate app to see what is being listed and who the most active agents are<br />Twitter: connect Linked in to Twitter<br />Blog link, Wordpress: link your blog<br />Slideshare: Presentations<br />Box.net, share docs: PDFs, more <br />Tripit: Travel based networking<br />Events… and more!<br />
  43. 43. Appendix #4: Other Linked in Decisions<br />Whodo you want to connect to?<br />Family, friends, colleagues past and present <br /> -- plus who? <br />Quality over Quantity ( vs. LION’s)<br />How Open? “Show Connections” Controversy: <br />Networking is a two way street, vs. <br />Proprietary and confidential<br />Basicvs. Premium membership <br /> -- (upgrade for more introductions and “inmails” outside your network).<br />

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