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Social Media Workshop May 20, 2009 © 2009  Drake & Company Corporate Partner Association Partner Businesspeople Between Jobs
Agenda <ul><li>Facebook </li></ul>1 2 3 3 2 4 5 5 6 Facebook LinkedIn LinkedIn Twitter Twitter Social Tools Social Tools W...
Become a Content Expert <ul><li>Why? </li></ul><ul><li>How? </li></ul><ul><li>Where? </li></ul><ul><li>When? </li></ul><ul...
Become a Content Expert <ul><li>Why? </li></ul><ul><li>Distinctive advantage in job market </li></ul><ul><li>Be something ...
Become a Content Expert <ul><li>How? </li></ul><ul><li>Be a researcher and gatherer </li></ul><ul><li>And, share your know...
Become a Content Expert <ul><li>Where? </li></ul><ul><li>Google News Alerts </li></ul><ul><li>Trade & professional associa...
Google Signup 1
Google News Alerts 1
News Alert Sample 1
Share Your Content <ul><li>Tweet </li></ul><ul><li>LinkedIn Discussion & News </li></ul><ul><li>Facebook Wall </li></ul><u...
<ul><li>LinkedIn </li></ul>2
Introduction to LinkedIn Using Social Networking to supplement your job search 2
What is LinkedIn? <ul><li>http://press.linkedin.com/about </li></ul><ul><li>LinkedIn has over 40 million members in over 2...
Why is LinkedIn important ? <ul><li>Building a network of professional connections </li></ul><ul><li>Becoming a content ex...
Getting started 2
Creating your account 2
Building your network 2
Building your network <ul><li>Colleagues </li></ul><ul><li>Co-workers </li></ul><ul><li>Classmates </li></ul><ul><li>Conta...
Creating your profile 2
Creating your profile 2
Maximizing your profile <ul><li>Include a photo:  </li></ul><ul><ul><li>Headshot that is acceptable for business </li></ul...
Maximize your profile <ul><li>Create a descriptive headline </li></ul><ul><li>Provide a strong summary </li></ul><ul><ul><...
Now what? <ul><li>Join groups </li></ul><ul><li>Share content </li></ul><ul><li>Start discussions </li></ul><ul><li>Ask qu...
Job search <ul><li>Under Jobs tab >> search for jobs </li></ul><ul><li>Search by company, location, industry type </li></u...
Questions 2
Groups 2
News and discussions <ul><li>News </li></ul><ul><ul><li>Submit a news item (enter URL; great way to start sharing content)...
Tips and resources <ul><li>Hints and tips </li></ul><ul><ul><li>http://delicious.com/BrianReuwee/LinkedIn </li></ul></ul><...
<ul><li>Facebook </li></ul>3
Why Facebook? <ul><li>One of the most popular social media services used by businesses & non-profits </li></ul><ul><li>Mil...
First Impressions Count! <ul><li>Profile is your cover letter and FIRST IMPRESSION </li></ul><ul><li>Info/contact on Faceb...
Good Example 3
You Are In Control! <ul><li>You control all content on your page (even what others post) </li></ul><ul><li>Be creative, ha...
Bad Example 3
Get on Facebook! <ul><li>www.facebook.com </li></ul><ul><li>You’ll need: </li></ul><ul><ul><li>An email address </li></ul>...
Start Connecting! 3
<ul><li>Social Media Tools </li></ul>4
Introduction to Delicious Using Social Bookmarking to supplement your job search 4
What is Social Bookmarking? <ul><li>http://www.youtube.com/watch?v=x66lV7GOcNU&feature=channel_page </li></ul><ul><li>Incl...
Delicious <ul><li>Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages fro...
Getting started 4
Creating your account 4
Building your bookmarks 4
Bookmark a page 4
Bookmark a page 4
Building your bookmarks 4
Building your bookmarks 4
Creating your public profile 4
Connect with others 4
Tips and resources <ul><li>Hints and tips </li></ul><ul><ul><li>http://delicious.com/BrianReuwee/delicious_tips </li></ul>...
<ul><li>Twitter </li></ul>5
Twitter Screen 5
Twitter Terms <ul><li>Tweet </li></ul><ul><li>Re-Tweet (RT) </li></ul><ul><li>Direct Message (DM) </li></ul><ul><li>@ </li...
No Profile – No Follow 5
Profile – May Follow 5
Getting on Twitter Sign up & Join 5 www.twitter.com
Twitter Sign Up 5
Twitter – Complete Profile 5
Twitter – Add Photo 5
Twitter - Follow 5
Searching Twitter 5 “ Search” – by topic Search – “Find People”
Wrap-up <ul><li>REMINDER: </li></ul><ul><li>ALL messages are public … no such thing as private or personal </li></ul><ul><...
CONTACTS <ul><li>Steve Drake | drake@drakeco.com </li></ul><ul><li>Becky Hadley | hadley@drakeco.com </li></ul><ul><li>Bri...
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Social Media Workshop for Businesspeople Between Jobs

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Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social Bookmarking as tools to help persons inbetween jobs broadening their knowledge and expand their networking.

Published in: Career, Technology, Business
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Social Media Workshop for Businesspeople Between Jobs

  1. 1. Social Media Workshop May 20, 2009 © 2009 Drake & Company Corporate Partner Association Partner Businesspeople Between Jobs
  2. 2. Agenda <ul><li>Facebook </li></ul>1 2 3 3 2 4 5 5 6 Facebook LinkedIn LinkedIn Twitter Twitter Social Tools Social Tools Wrap-up Content Lunch Break 4
  3. 3. Become a Content Expert <ul><li>Why? </li></ul><ul><li>How? </li></ul><ul><li>Where? </li></ul><ul><li>When? </li></ul><ul><li>Share! </li></ul><ul><li>Select your area of expertise </li></ul>1
  4. 4. Become a Content Expert <ul><li>Why? </li></ul><ul><li>Distinctive advantage in job market </li></ul><ul><li>Be something special </li></ul>1
  5. 5. Become a Content Expert <ul><li>How? </li></ul><ul><li>Be a researcher and gatherer </li></ul><ul><li>And, share your knowledge </li></ul>1
  6. 6. Become a Content Expert <ul><li>Where? </li></ul><ul><li>Google News Alerts </li></ul><ul><li>Trade & professional associations </li></ul><ul><li>Trade & professional journals </li></ul><ul><li>Blogs (in area of expertise) </li></ul><ul><li>LinkedIn Groups (in area of expertise) </li></ul><ul><li>Twitter search (in area of expertise) </li></ul>1
  7. 7. Google Signup 1
  8. 8. Google News Alerts 1
  9. 9. News Alert Sample 1
  10. 10. Share Your Content <ul><li>Tweet </li></ul><ul><li>LinkedIn Discussion & News </li></ul><ul><li>Facebook Wall </li></ul><ul><li>Blog </li></ul><ul><li>HARO (to get quoted) </li></ul>1
  11. 11. <ul><li>LinkedIn </li></ul>2
  12. 12. Introduction to LinkedIn Using Social Networking to supplement your job search 2
  13. 13. What is LinkedIn? <ul><li>http://press.linkedin.com/about </li></ul><ul><li>LinkedIn has over 40 million members in over 200 countries and territories around the world. </li></ul><ul><li>A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul><ul><li>Founded Dec. 2002; Launched May 2003 </li></ul>2
  14. 14. Why is LinkedIn important ? <ul><li>Building a network of professional connections </li></ul><ul><li>Becoming a content expert </li></ul><ul><li>Driving traffic to your resume </li></ul>2
  15. 15. Getting started 2
  16. 16. Creating your account 2
  17. 17. Building your network 2
  18. 18. Building your network <ul><li>Colleagues </li></ul><ul><li>Co-workers </li></ul><ul><li>Classmates </li></ul><ul><li>Contacts </li></ul><ul><ul><li>Import via web, Microsoft Outlook or other programs </li></ul></ul><ul><ul><li>Manual input </li></ul></ul><ul><li>Search by name </li></ul>2
  19. 19. Creating your profile 2
  20. 20. Creating your profile 2
  21. 21. Maximizing your profile <ul><li>Include a photo: </li></ul><ul><ul><li>Headshot that is acceptable for business </li></ul></ul><ul><ul><li>Must be recent </li></ul></ul><ul><li>Recommendations: </li></ul><ul><ul><li>Ask colleagues, former employers, others you’ve worked with for a recommendation. Return the favor. </li></ul></ul><ul><li>Personalize your URL </li></ul><ul><ul><li>http://www.linkedin.com/in/brianreuwee </li></ul></ul><ul><ul><li>Include it in your e-mail signature, on your resume, in twitter biography </li></ul></ul><ul><li>Customize your invitation to connect </li></ul><ul><ul><li>Make it personal and individualized </li></ul></ul>2
  22. 22. Maximize your profile <ul><li>Create a descriptive headline </li></ul><ul><li>Provide a strong summary </li></ul><ul><ul><li>About You </li></ul></ul><ul><ul><li>Work experience and accomplishments </li></ul></ul><ul><ul><li>Think in terms of search engine optimization </li></ul></ul>2
  23. 23. Now what? <ul><li>Join groups </li></ul><ul><li>Share content </li></ul><ul><li>Start discussions </li></ul><ul><li>Ask questions </li></ul><ul><li>Search for jobs </li></ul>2
  24. 24. Job search <ul><li>Under Jobs tab >> search for jobs </li></ul><ul><li>Search by company, location, industry type </li></ul><ul><ul><li>Provides results with available openings </li></ul></ul>2
  25. 25. Questions 2
  26. 26. Groups 2
  27. 27. News and discussions <ul><li>News </li></ul><ul><ul><li>Submit a news item (enter URL; great way to start sharing content) </li></ul></ul><ul><ul><li>Start a discussion </li></ul></ul><ul><li>Discussion </li></ul><ul><ul><li>Enter a topic or question for the group </li></ul></ul><ul><ul><li>Follow and participate in the discussion </li></ul></ul><ul><li>Distribution </li></ul><ul><ul><li>News and discussion threads are sent to group members via e-mail at least weekly </li></ul></ul>2
  28. 28. Tips and resources <ul><li>Hints and tips </li></ul><ul><ul><li>http://delicious.com/BrianReuwee/LinkedIn </li></ul></ul><ul><li>My Profile </li></ul><ul><ul><li>http://www.linkedin.com/in/brianreuwee </li></ul></ul>2
  29. 29. <ul><li>Facebook </li></ul>3
  30. 30. Why Facebook? <ul><li>One of the most popular social media services used by businesses & non-profits </li></ul><ul><li>Millions of users access Facebook each day </li></ul><ul><li>Connect with users worldwide </li></ul><ul><li>Not just for college students </li></ul><ul><li>Why not? </li></ul>3
  31. 31. First Impressions Count! <ul><li>Profile is your cover letter and FIRST IMPRESSION </li></ul><ul><li>Info/contact on Facebook is your resume </li></ul><ul><li>Opportunity to market yourself daily </li></ul><ul><li>Show that you are tech savvy </li></ul>3
  32. 32. Good Example 3
  33. 33. You Are In Control! <ul><li>You control all content on your page (even what others post) </li></ul><ul><li>Be creative, have an “alive” page </li></ul><ul><li>Showcase yourself! </li></ul><ul><li>Doesn’t have to be “narcissistic” </li></ul><ul><li>If “Walls” could talk… </li></ul><ul><li>Keep it clean! </li></ul><ul><li>Career Center Example </li></ul>3
  34. 34. Bad Example 3
  35. 35. Get on Facebook! <ul><li>www.facebook.com </li></ul><ul><li>You’ll need: </li></ul><ul><ul><li>An email address </li></ul></ul><ul><ul><li>A “professional” picture </li></ul></ul><ul><ul><li>A few minutes each day </li></ul></ul><ul><ul><li>The desire to connect and market yourself </li></ul></ul>3
  36. 36. Start Connecting! 3
  37. 37. <ul><li>Social Media Tools </li></ul>4
  38. 38. Introduction to Delicious Using Social Bookmarking to supplement your job search 4
  39. 39. What is Social Bookmarking? <ul><li>http://www.youtube.com/watch?v=x66lV7GOcNU&feature=channel_page </li></ul><ul><li>Includes sites such as: </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul>4
  40. 40. Delicious <ul><li>Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet. </li></ul><ul><li>Uses </li></ul><ul><ul><li>Job Searching – bookmarking jobs and tagging by category or interest level </li></ul></ul><ul><ul><li>Content Marketing – pushing information out among your social networks (Facebook, LinkedIn, Twitter) </li></ul></ul>4
  41. 41. Getting started 4
  42. 42. Creating your account 4
  43. 43. Building your bookmarks 4
  44. 44. Bookmark a page 4
  45. 45. Bookmark a page 4
  46. 46. Building your bookmarks 4
  47. 47. Building your bookmarks 4
  48. 48. Creating your public profile 4
  49. 49. Connect with others 4
  50. 50. Tips and resources <ul><li>Hints and tips </li></ul><ul><ul><li>http://delicious.com/BrianReuwee/delicious_tips </li></ul></ul><ul><li>My Profile </li></ul><ul><ul><li>http://www.delicious.com/BrianReuwee </li></ul></ul>4
  51. 51. <ul><li>Twitter </li></ul>5
  52. 52. Twitter Screen 5
  53. 53. Twitter Terms <ul><li>Tweet </li></ul><ul><li>Re-Tweet (RT) </li></ul><ul><li>Direct Message (DM) </li></ul><ul><li>@ </li></ul><ul><li>Find People </li></ul><ul><li>Search </li></ul><ul><li>Chats </li></ul>5
  54. 54. No Profile – No Follow 5
  55. 55. Profile – May Follow 5
  56. 56. Getting on Twitter Sign up & Join 5 www.twitter.com
  57. 57. Twitter Sign Up 5
  58. 58. Twitter – Complete Profile 5
  59. 59. Twitter – Add Photo 5
  60. 60. Twitter - Follow 5
  61. 61. Searching Twitter 5 “ Search” – by topic Search – “Find People”
  62. 62. Wrap-up <ul><li>REMINDER: </li></ul><ul><li>ALL messages are public … no such thing as private or personal </li></ul><ul><li>Ketchum-FedEx example </li></ul><ul><li>ACTIONS </li></ul><ul><li>Write down the 3 actions you will start before 10:01 am tomorrow </li></ul><ul><li>Practice. Explore. Share. </li></ul>6
  63. 63. CONTACTS <ul><li>Steve Drake | drake@drakeco.com </li></ul><ul><li>Becky Hadley | hadley@drakeco.com </li></ul><ul><li>Brian Reuwee | reuwee@drakeco.com </li></ul>16020 Swingley Ridge Road, Suite 300 Chesterfield, Mo. 63017 p: (636) 449-5050 | f: (636) 449-5051 www.drakeco.com blog.drakeco.com [email_address]

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