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Integrating Social Media into Your Alumni Marketing Strategy

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A discussion on ways to integrate social media into your organizational marketing strategy. Learn how you can utilize social media to accomplish your strategic goals and engage your alumni.

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Integrating Social Media into Your Alumni Marketing Strategy

  1. 1. Paul Prewitt<br />www.paulprewitt.com<br />@paulprewitt<br />#sm4alumni<br />Integrating Social Media into Your Alumni Marketing Strategy<br />
  2. 2. STOP adding to the Pile!<br />
  3. 3. @rachelreuben<br />
  4. 4. Name Your Goals<br />Share Our Success<br />Engage/Invite to Events<br />Connect with other Alumni<br />Career Networking<br />
  5. 5. Name Your Goals<br />Share Our Success<br />Engage/Invite to Events<br />Connect with other Alumni<br />Career Networking<br />Class Notes & Stories<br />Customer Service/Stewardship<br />Record Updates<br />Memberships & Donations<br />
  6. 6. Sharing Our Success<br />17,000+ Alumni & Friends<br />Read our Carnegie Email Announcement<br />310 views<br />We Engaged Over<br />30,000 People in < 24hrs<br />
  7. 7. Get Them In A Seat<br />Current Students Suggest <br />TXT/Twitter for Event Promotions<br />Keep It Simple, Stupid<br />
  8. 8. Photo Sharing is Fun & Engaging<br />Members Win<br />
  9. 9. Comments Are Stories & Class Notes<br />30+ Stories Collected<br />Often the best stories are the short one.<br />There is more in a short story than you might see at first.<br />
  10. 10. Customer Service<br />
  11. 11. Social Stewardship<br />These All Show On Multiple Walls<br />Anthony McAdoo’s Alumni Association’s<br />The Member’s<br />
  12. 12. Getting Profile Updates<br />Search for Lost Alumni on Facebook<br />Have Association Employee Send A Message<br />
  13. 13. Social Media Is About Friendships!<br />We Got the Membership!<br />
  14. 14. There Is More<br />
  15. 15. Promoting Our Partners<br />
  16. 16. Encourage Social Brand Sharing<br />Change Your Profile Picture to Our BEAT the NOLES Button!<br />
  17. 17. Use Existing Goals<br />They Are Tools<br />Measure & Report<br />Things To Remember<br />Be Creative<br />Have Fun<br />Mistakes Are Okay<br />
  18. 18. Any Questions<br />Paul Prewitt<br />www.paulprewitt.compaul@paulprewitt.com<br />@paulprewitt<br />#sm4alumni<br />

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