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Social Media Presentation

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Presentation to members of B4B Filton giving the foundation of how to utilise Twitter, Tweetdeck etc. Linked In for their own businesses

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Social Media Presentation

  1. 1. Web 2.0 & Social Media... What is it all about? Web 1.0 The early days of the Internet Web 2.0- Social Media NOW! Interaction by users Web 3.0 Doesn't exist yet in any recognisable form
  2. 2. What do these sites have in common?
  3. 3. Social Media Making it Work for You What is Wordpress? <ul><li>A blogging platform- a place to write your message </li></ul>What is Twitter? <ul><li>A micro-blogging platform-
  4. 4. a place to alert the world to your message </li></ul>
  5. 5. Social Media Making it Work for You What is Linked In? <ul><li>A business networking tool- for your résumé </li></ul>What is Facebook? <ul><li>A social networking tool- in our case it is a place to chat with like minded people about our industries </li></ul>
  6. 6. Golden Rule You don't sell... You tell
  7. 7. Social Media Making it Work for You What is ping.fm? <ul><li>A syndication tool- once you've updated
  8. 8. your blog ping.fm will update the rest of your social networks </li></ul>
  9. 9. Social Media- The Noise <ul><li>Where do I start?
  10. 10. What's in it for me!
  11. 11. Isn't it just Adolescent Rubbish?
  12. 12. It's like looking for a Needle in a Hay Stack
  13. 13. Time to sort out the Noise and make order from chaos </li></ul>
  14. 14. Social Media What is it good for? <ul><li>Lead Generation
  15. 15. Reputation Management
  16. 16. Eavesdroping on your competitors
  17. 17. No longer the 'supplier' of products but the solution to your customers' problems- a friendly expert
  18. 18. Conversing with customers on a one to one social basis
  19. 19. Finding JV partners
  20. 20. It's Trackable! </li></ul>
  21. 21. Social Media The Pathway <ul><li>Tweetdeck
  22. 22. Twitter Local
  23. 23. Advanced Search
  24. 24. Sorts Tweets into categories </li></ul>
  25. 25. Tweetdeck Overview
  26. 26. Tweetdeck Overview
  27. 27. Tweetdeck
  28. 28. Tweetdeck
  29. 29. Finding People on Twitter
  30. 30. Darren's Blog
  31. 31. Tweetdeck
  32. 33. http://SEOSmallBusiness.co.uk
  33. 34. Twitter Summary Finding the people who are talking about your field of interest Conversing in an informal manner Helping people find solutions to their problems Being present- finding and being found ReTweeting and Respect
  34. 35. Reasons to use Linked In <ul><li>45 million users worldwide
  35. 36. To Post your résumé
  36. 37. To Post Links
  37. 38. To Drive Traffic
  38. 39. To Get Referrals
  39. 40. To Find People
  40. 41. To find answers to your questions
  41. 42. To answer questions from your peers worldwide & gain recognition
  42. 43. To network </li></ul>We are going to look at finding people with the advanced search option
  43. 44. Finding People on Twitter
  44. 45. Click on the advanced settings
  45. 47. Darren is a 3 rd Tier Contact
  46. 48. Get Introduced
  47. 49. Choose how to contact Darren
  48. 50. In this Instance
  49. 51. Why use Linked In in this instance? <ul><li>Get a reference for Darren before I speak to him
  50. 52. Find out about him
  51. 53. Check on his experience & references
  52. 54. Pre-check, I don't want to waste my time </li></ul>
  53. 55. Contact Email: [email_address] Twitter: PhilGSEO LinkedIn: http://www.linkedin.com/in/philgirdlestone

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