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Twitter For Jobsearch Bath University Dec 2010 Sarah Cooper www.approachthemarket.co.uk @approachmarket www.uk.linkedin.co...
Twitter For Job Search <ul><li>Audit Your Current Online Profile
The Power of Twitter
The Basics
Do's & Don'ts
Your Twitter Strategy
Finding Relevant people to follow
What To Tweet
Tools To Assist Job Search </li></ul>
Social Media For Jobsearch? <ul>Why Bother? <li>Figures from Lindsay Pollak:
70% of employers rejected a candidate because of information they found out about them online  </li></ul><ul><li>85% of em...
Careerbuilder state 53% of direct Employers & 83% recruiters use social media to 'look you up' </li></ul>
What Are They  Looking For? <ul><li>Personality fit
Communication skills : good and bad
Social proof : recommendations, supporting background, awards, following, influence
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Approach Twitter Bath Dec2010

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How To Use Twitter For Job Search

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Approach Twitter Bath Dec2010

  1. 1. Twitter For Jobsearch Bath University Dec 2010 Sarah Cooper www.approachthemarket.co.uk @approachmarket www.uk.linkedin.com/in/sarahloucooper
  2. 2. Twitter For Job Search <ul><li>Audit Your Current Online Profile
  3. 3. The Power of Twitter
  4. 4. The Basics
  5. 5. Do's & Don'ts
  6. 6. Your Twitter Strategy
  7. 7. Finding Relevant people to follow
  8. 8. What To Tweet
  9. 9. Tools To Assist Job Search </li></ul>
  10. 10. Social Media For Jobsearch? <ul>Why Bother? <li>Figures from Lindsay Pollak:
  11. 11. 70% of employers rejected a candidate because of information they found out about them online </li></ul><ul><li>85% of employers say that a positive online reputation influences their decision making process
  12. 12. Careerbuilder state 53% of direct Employers & 83% recruiters use social media to 'look you up' </li></ul>
  13. 13. What Are They Looking For? <ul><li>Personality fit
  14. 14. Communication skills : good and bad
  15. 15. Social proof : recommendations, supporting background, awards, following, influence
  16. 16. Photos
  17. 17. Conflicting information, character, discrimination, attitude </li></ul>
  18. 18. So What Do They Find? <ul><li>Google yourself check first 5 pages
  19. 19. What other tools?
  20. 20. Are you even listed?
  21. 21. What does good look like? </li></ul><ul><li>Ok that's bad now what?
  22. 22. Use the big three of the moment:
  23. 23. Facebook / Twitter / LinkedIn
  24. 24. Lock down your relevant security settings </li></ul>
  25. 25. Power Of Twitter <ul>What Is Twitter? <li>Lunch and Celebrity
  26. 26. Favourite description from Gary VaynerChuk
  27. 27. Twitter as your party / networking event / tutor / water cooler
  28. 28. Marketing power: Coke 84million hits to ad in 24hours June 2010 </li></ul>
  29. 29. Twitter Basics <ul><li>Bio
  30. 30. Tweet
  31. 31. Re Tweets
  32. 32. DM
  33. 33. Lists
  34. 34. Hashtags </li></ul>
  35. 35. Twitter Do's <ul><li>Have a strategy
  36. 36. Share relevant information
  37. 37. Dan Schawbel “Be yourself, because everyone else is taken and replicas don't sell for much”
  38. 38. Engage </li><ul><li>Offer help
  39. 39. Answer / Ask questions
  40. 40. Reach out: @reply </li></ul><li>Use #tags and join in chats </li></ul>
  41. 41. Twitter Don'ts <ul><li>Be all about 'me'
  42. 42. Sell sell sell
  43. 43. Ask for everything give nothing
  44. 44. Be controversial for the sake of it
  45. 45. Hide behind online and use to vent / hate/ be controversial/ rude
  46. 46. Just Retweet, or comment without content
  47. 47. Spam
  48. 48. Ignore the follow / followers ratio
  49. 49. Get addicted! </li></ul>
  50. 50. Your Strategy What, Who, How and When <ul><li>What do you want from Twitter : A Job, in what field etc. What are your secondary goals? Raise profile in 'x' industry, generate business? What therefore should your tweets focus on?
  51. 51. Who can help, who is prominent, what publications, organisations? </li></ul>
  52. 52. Your Strategy <ul><li>How are you going to get their attention, how much time are you going to give it? How are you going to tweet – tools?
  53. 53. When, best time to tweet, hashtag discussions, days of week
  54. 54. Set your goals </li></ul>
  55. 55. Finding Relevant People To Follow <ul><li>Twitter search
  56. 56. Tools like tweepz.com
  57. 57. Target company streams / Recruiters / Career guidance
  58. 58. Twitter directories e.g twellow.com
  59. 59. Lists / Mashable list directory
  60. 60. People following your followers / fellow followers
  61. 61. Chat participants or #tag followers / contributors
  62. 62. People like you </li></ul>
  63. 63. What To Tweet? <ul><li>As individual as you are
  64. 64. Fit your strategy: relevant to your intended audience
  65. 65. Keep reading : using rss feeds and feed readers
  66. 66. Aggregate websites: althetop, technorati, tweetmeme popurls refollow digg stumble
  67. 67. Responses to conversation / answers to questions </li></ul>
  68. 68. Tools For Job Search <ul><li>Twit Jobsearch
  69. 69. #jobs #jobsuk #jobsearch #hiring #jobhunt
  70. 70. #HFUK #HFChat www.tweetchat.com Or www.tweetgrid.com
  71. 71. # aggregators twubs.com
  72. 72. Hootsuite or tweetdeck
  73. 73. SocialOomph for automation (caution)
  74. 74. Manage followers : friendorfollow twitcleaner </li></ul>
  75. 75. Bill Boorman: http://socialjobsearch.wordpress.com/ Bill Boorman Twitter Tools: Bill Boorman Twitter Toolbox Jorgen Sundberg: http://jorgensundberg.net/ http://www.theundercoverrecruiter.com Mashable: http://mashable.com/ Dan Schawbel : http://danschawbel.com/ CareerRocketeer: http://www.careerrocketeer.com/ Approachthemarket: www.approachthemarket.com Resources

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