V brief background my elevator pitch... How job search has changed What I did to find a job... story Grad agency advert, Haymarket assessment, gifraffe story 2 nd job referral, 3 rd job agency, 4 th direct application, 5 th Network, 6 th my own – my business through recession all through network, relationships..
Good visability in filed social proof back up what you say, good communicator Bad conflicting information / sick from work -posting great day at alton towers : yes really Tweeting about how bad an interview went Don't really want this one... Mispelt Never tweet when drunk or tired
Google first 5 pages Google alerts your name Especially built tools: twitter link / amykate Not listed don't worry change using powerhouses of the big three What do you want and need it to say expert in what? Looking for what? Bad : ReputationDefender.com before you even get there lock down settings : in resources, ask politely to remove explain situation no action so far for 10,000 removal requests. Court documents and news clippings cannot be removed.
Tweets 140 character broadcasts. In the noise pull out twitter streams by following them All about cheese snadwiches Party with what you want it for and have the potential to connect to truly anyone-provided they are on there Marketing Innovation Groups Hiring
Username : yours if poss then professional 160 characters / blg hubspot 8x times more likely to get followers Ask don't get : area / industry / want / provide / personal Tweet 140 characters url shortners bit.ly built into hootsuuite tweetdeck etc twitpic Beware retweets live in different places, write for retweets leave space / add commentarry Thank you for RT Lists / secret / public SPAM tip lots of followers no lists Hashtags build into your tweets
Approach Twitter Bath Dec2010
Twitter For Jobsearch Bath University Dec 2010 Sarah Cooper www.approachthemarket.co.uk @approachmarket www.uk.linkedin.com/in/sarahloucooper
Twitter For Job Search <ul><li>Audit Your Current Online Profile
Social Media For Jobsearch? <ul>Why Bother? <li>Figures from Lindsay Pollak:
70% of employers rejected a candidate because of information they found out about them online </li></ul><ul><li>85% of employers say that a positive online reputation influences their decision making process
Careerbuilder state 53% of direct Employers & 83% recruiters use social media to 'look you up' </li></ul>
What Are They Looking For? <ul><li>Personality fit
Your Strategy What, Who, How and When <ul><li>What do you want from Twitter : A Job, in what field etc. What are your secondary goals? Raise profile in 'x' industry, generate business? What therefore should your tweets focus on?
Who can help, who is prominent, what publications, organisations? </li></ul>
Your Strategy <ul><li>How are you going to get their attention, how much time are you going to give it? How are you going to tweet – tools?
When, best time to tweet, hashtag discussions, days of week