Web Trainings Academy presents the Part 1 of the SEO Training Series. Learn about the concepts of Search Engines, Architecture, Serp and Search Algorithm Updates. Presented by Mohammed Azharuddin
A presentation on Digital Library Software by Rupesh Kumar A, Assistant Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Tumakuru, Karnataka, India.
A presentation on historical development of digital libraries by Rupesh Kumar A, Assistant Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Karnataka, India.
This talk features the basics behind the science of Information Retrieval with a story-mode on information and its various aspects. It then takes you through a quick journey into the process behind building of the search engine.
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
A presentation on Digital Library Software by Rupesh Kumar A, Assistant Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Tumakuru, Karnataka, India.
A presentation on historical development of digital libraries by Rupesh Kumar A, Assistant Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Karnataka, India.
This talk features the basics behind the science of Information Retrieval with a story-mode on information and its various aspects. It then takes you through a quick journey into the process behind building of the search engine.
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
Penguin Update is aimed at decreasing search engine rankings of websites that violate Google’s Web master Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.
Learn Digital Marketing from Expert Trainers of Web Trainings Academy. We offer in depth theoretical and Practical sessions in digital marketing. In our presentation our trainer has explained the Fundamentals Concepts of Digital Marketing.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
SEO Tactics and Techniques which focus on achieving top search positions without following the search guidelines. Blackhat techniques are mostly used by Spam sites to increase the traffic to the site. Its not recommended to use Blackhat SEO Techniques.
How to begin the search engine optimization (SEO) process and what’s needed to be successful.
This slide deck was presented to graduate-level students at Pace University to help them expand their knowledge about marketing and online search rankings for mock businesses they were building.
#ecomRDV : Instant Search l'ultime outil de conversion et d'engagement auprès...Altima x Konversion
- Guillaume Duvaux, Account executive chez Algolia : Instant Search l'ultime outil de conversion et d'engagement auprès vos clients.
Témoignages des cas clients Arcteryx, Salomon, BirchBox et LVMH
Fundamentals of SEO - Introduction to Search Engines - How the Search Engine Works - Components of Search Engine - Google Algorithms - Google Results Page - Panda, Penguin, Humming Bird & Pigeon
Medical website optimization to elevate your search engine rankings for your website. These are the tools we use to analyze your site.
Keyword tools help you choose highly searched terms for your articles.
This was adapted from a presentation at the Academy of Ophthalmology, 2011.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Digital Marketing is the leading industry in the market and most popular filed is SEO so why are waiting just learn SEO and prepare for SEo interview Questions. Due to this pandemic, the Digital Advertising industry has been increased by about 15% growth in the year 2020.
Search Engine Optimization (SEO) is a step by step process of improving the visibility and quality of a web page or a website for the users on a web search engine.
Search Engine Optimisation - SEO basic trainingPaolo Margari
What is SEO (in 2019), what are the challenges for the team organisation, the priorities to consider, the risks, the tools, the opportunities?
This training covers a wide range of topics about Search Engine Optimization.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
seo-search engine optimization,to increase the page rank on search engines and make website visible on google,yahoo,bing,etc.on page and off page are the two types of seo.SEO may be paid or free.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO is search engine optimization means it deals with search engines like GOOGLE,Yahoo,Bing,etc.When you have a website or a web page,then there is a big problem is that how to make it visible on search engines top 10 results means on first page.The solution to this problem is SEO.
AI has become an extremely useful tool that allows marketers to provide better customer experiences, make their marketing campaigns more effective, and generate much higher growth. This overview explains how AI is reshaping the future of digital marketing, leading to marketing that is more personalized and tailored to each individual, more efficient in reaching the right audiences, and driven by detailed data insights about consumer behaviour and preferences.
Is Digital Marketing a Good Career? Digital marketing is a rapidly growing field with a high demand for qualified professionals. The average salary for a digital marketing manager in the United States is $128,750 per year. The job outlook for digital marketing managers is projected to grow 10% from 2019 to 2029, much faster than the average for all occupations. The global digital marketing industry is worth over $1.7 trillion.
This ChatGPT SEO guide is created to help individuals take advantage of the potential of ChatGPT for SEO. ChatGPT has rapidly gained popularity with over 1 million users registered in just 5 days. This guide provides an in-depth understanding of utilizing ChatGPT to improve your SEO and attain higher search engine rankings.
Digital Marketing is the fastest growing industry in 2021. Start your career in digital marketing with our guide. Digital marketing consist of many different fields like SEO, Google Ads, Social Media, Email Marketing to choose.
Pinterest Marketing Strategies for growing your business. Pinterest has 400 Millions audience and most audience are Female. This network will helpful for industries which are relevant to Female Audience.
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is a mobile internet in our device to get or send call and messages.
In our WhatsApp Marketing Guide you will learn about various marketing techniques to implement in WhatsApp.
Web Trainings Academy offers Content Writing Course with Practicals. In our content writing course you will learn about blog writing, website writing, press release, book writing and ad copy writing skills.
Quora is the largest Q&A Website in the World with Millions of Questions and Answers. Quora has more than 300 million visitors per month.
In our Quora Marketing Guide, you will learn about how to leverage the power of Quora to generate more traffic, brand awareness and leads to your business.
Digital Marketing Career Opportunities - Scope of Internet Marketing Web Trainings Academy
Digital Marketing is one of the fastest growing field in online industry. Digital marketing professionals have many career opportunities in India and abroad. Digital Marketing professional can build in career in various fields like SEO, Google AdWords, Social Media, Analytics etc.
Link Building Strategies - Fundamentals of Off Page OptimizationWeb Trainings Academy
Link Building Strategies are used to develop backlinks to our website. The major purpose of backlinks is to improve the PR, PA & DA. This will help in better ranking.
Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
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3. History of Search
• 1990 – Archi Query Form
– FTP based file search engine
• Feb 1993 – Excite.com
– General word relation based search
• Oct 1993 – AliWeb
– Manual submission engine
• Jan 1994 – Altavista
– First natural language search engine
4. • Jan 1996 – Backrup
– Started by Larry Page and Segrey Brin
• Sep 15 1997 – Google.com
– First search engine with Page Rank Technology
• 1997 – Yandex.com
– Russian based search engine
• 1998 – MSN Search
– Microsoft Rival to Google
5. • 2000 – Baidu.com
– Chinese based search engine
• 2008 – duckduckgo.com
– Non tracking search engine
• 2009 – Bing.com
– Microsoft Rival to Google
• 2010 – Blekko.com
– Spam and Virus free search
http://www.searchenginehistory.com/
http://www.google.co.in/about/company/history/
http://www.wordstream.com/articles/internet-search-engines-history
9. Search Engine Architecture
Crawler
Store
Indexer
100 Million GB
indexes
indexes
Search
Interface
Algorithms
(Programs)
trash
trash
trash
Sorted based on Content / Factors
WWW
60 Trillion Pages
Or
60 Lakh CroreLive Google Example
10. Algorithms
• Programs and Formulas to get relevant results
– Page Rank
– Spelling Check
– Synonym check
– Auto complete
– Query Understanding
– Safe Search
– User Context
11. Page Rank Algorithm
• Google's first algorithms, which looks at links
between pages to determine their relevance.
• PR is a number generated for each page
available in Google Index
• PR Toolbar Range
– NA to 10 (Best Rank) : This is based on Log Scale
of 0 – 10
• Real Page rank is calculated based on number
of pages in index, which can be 0.15 to
Trillions
15. Fighting Spam
• Spam refers to websites which uses un ethical
practices for Search Rankings
• To fight the spam Google release updates
frequently called as “Algorithm Updates”
• Google changes its search algorithm around
500 – 600 times every year.
• Some of them are major and few are minor
updates
18. • Panda Update - February 23, 2011
– This algorithm target the sites with thin content,
content farms, duplicate content, sites with high
ad-to-content ratios, and a number of other
quality issues.
– Affected 12% queries on launch
– Recent update : Panda 4 – May 19 2013
19.
20. • Penguin Update – April 24, 2012
– This algorithm target the sites which over optimize
the websites, uses excessive links.
– Affected 3% queries on launch
– Recent update : Pengiun 2.1 – Oct 4 2014
21.
22. Humming Bird Update – August 2013
• This algorithm understands the context of the
query by analyzing the words in query
• It can automatically rewrite the query internally
based on certain words like “Near”, Vs, How to,
Where, Who is …. Etc
• Many queries are provided as “ONE BOX
ANSWERS” to give the quick answers.
23. How it Works ?
User Query
Query
Translator
Modified
Query
Index
24. One Box Answers Queries
• When is Independence of India
• Time in India or Time in Toronto
• 1$ to INR
• 1Mile to Kms
• Banana Vs. Apple
• Who is wife of Bill Gates
• What is my IP
• who invented www
• Show me pictures of taj mahal
27. Types of Results
Paid Results
PPC Ads
Comparison Ads
Shopping Ads
Non Paid Results
Organic Web
News Results
Image Results
Local Results
Video Results
Site Links
Schema Data
28. Click Through Rate (CTR)
• CTR is a measure to understand how many users are
clicking on the site from SERP
• CTR helps to understand the user response
• The top four positions “above the fold” for many
desktop users, receive 83% of first page organic
clicks.
CTR = (No of Clicks/No of Impressions)x100