This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a strategy that is social by design, creating an authentic brand voice, making content interactive, nurturing relationships, and keeping learning. It also details how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for campaigns and tools to utilize for each objective.
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Decoding Digital DNA in India - A strategic approach for all PR AgenciesPiyush Agarwal
In the advertising & marketing communication world , this is one of the most commonly debated topic, does your brand really need a Digital PR company when they have a well established conventional PR agency? More often than not, the brand assumes that their current empaneled PR agency is capable of handling any contingency or marketing problem. But in today’s digital universe, that simply isn’t the case.
When it comes to the question of a digital PR agency versus a traditional PR agency, we know that digital agencies offer capabilities that are beyond the scope of firms that focus on a more traditional public relations approach.
This presentation would help any Public Relations company to build their digital offering much more strategically and offer a much better value to their clients.
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Decoding Digital DNA in India - A strategic approach for all PR AgenciesPiyush Agarwal
In the advertising & marketing communication world , this is one of the most commonly debated topic, does your brand really need a Digital PR company when they have a well established conventional PR agency? More often than not, the brand assumes that their current empaneled PR agency is capable of handling any contingency or marketing problem. But in today’s digital universe, that simply isn’t the case.
When it comes to the question of a digital PR agency versus a traditional PR agency, we know that digital agencies offer capabilities that are beyond the scope of firms that focus on a more traditional public relations approach.
This presentation would help any Public Relations company to build their digital offering much more strategically and offer a much better value to their clients.
Digital Marketing Presentation by Yatin MehndirattaYatin Mehndiratta
You can watch the Presentation with Computer Voice on YouTube that I made -
Link of the Video: https://www.youtube.com/watch?v=FC3o9KocVX4
Hi guys, this is Yatin Mehndiratta. I made this PPT for a Presentation Competition in my College and everyone liked it. So i thought of sharing it here.
If you liked this presentation subscribe my channel on youtube i.e. EduTainer ( https://www.youtube.com/edutainer )
I will Upload more Presentations there soon.
Thank You :)
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
Hi all my name is srinivas.am presenting a small ppt about digital marketing course.
if you want to learn digital marketing contact me:
http://easysolutionsearch.blogspot.com
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
Digital marketing: facebook,adwords, emailabdul halim
digital marketing course
digital marketing ppt
digital marketing strategy
role of digital marketing
digital marketing tools
digital marketing definition
digital marketing trends
digital marketing agency
Learn Digital Marketing from Expert Trainers of Web Trainings Academy. We offer in depth theoretical and Practical sessions in digital marketing. In our presentation our trainer has explained the Fundamentals Concepts of Digital Marketing.
WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is a mobile internet in our device to get or send call and messages.
In our WhatsApp Marketing Guide you will learn about various marketing techniques to implement in WhatsApp.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
Pinterest Marketing Strategies for growing your business. Pinterest has 400 Millions audience and most audience are Female. This network will helpful for industries which are relevant to Female Audience.
HDM is a Best Digital Marketing Services Agency: Digital Marketing Company India
HDM is a leading best digital marketing services company in Delhi India. Expertise in online marketing, SEO, social media, SEM, PPC and web/app development makes us a full-service Digital Agency India
Site:- www.hostdigitalmarketing.com/
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
This presentation of digital marketing make your all quires clear basically what is it what are the social plate form there we use it or at the end why digital marketing is most important in this era.
Digital Marketing Report PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Digital Marketing Report PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2wxWyXp
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Digital Marketing Presentation by Yatin MehndirattaYatin Mehndiratta
You can watch the Presentation with Computer Voice on YouTube that I made -
Link of the Video: https://www.youtube.com/watch?v=FC3o9KocVX4
Hi guys, this is Yatin Mehndiratta. I made this PPT for a Presentation Competition in my College and everyone liked it. So i thought of sharing it here.
If you liked this presentation subscribe my channel on youtube i.e. EduTainer ( https://www.youtube.com/edutainer )
I will Upload more Presentations there soon.
Thank You :)
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
Hi all my name is srinivas.am presenting a small ppt about digital marketing course.
if you want to learn digital marketing contact me:
http://easysolutionsearch.blogspot.com
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
Digital marketing: facebook,adwords, emailabdul halim
digital marketing course
digital marketing ppt
digital marketing strategy
role of digital marketing
digital marketing tools
digital marketing definition
digital marketing trends
digital marketing agency
Learn Digital Marketing from Expert Trainers of Web Trainings Academy. We offer in depth theoretical and Practical sessions in digital marketing. In our presentation our trainer has explained the Fundamentals Concepts of Digital Marketing.
WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is a mobile internet in our device to get or send call and messages.
In our WhatsApp Marketing Guide you will learn about various marketing techniques to implement in WhatsApp.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
Pinterest Marketing Strategies for growing your business. Pinterest has 400 Millions audience and most audience are Female. This network will helpful for industries which are relevant to Female Audience.
HDM is a Best Digital Marketing Services Agency: Digital Marketing Company India
HDM is a leading best digital marketing services company in Delhi India. Expertise in online marketing, SEO, social media, SEM, PPC and web/app development makes us a full-service Digital Agency India
Site:- www.hostdigitalmarketing.com/
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
This presentation of digital marketing make your all quires clear basically what is it what are the social plate form there we use it or at the end why digital marketing is most important in this era.
Digital Marketing Report PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Digital Marketing Report PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2wxWyXp
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Digital Marketing course for beginners 2016 - part 1/4Olivia Aymn
You can start with this basic digital Marketing course outlines.
Part 1
- intro to the digital Marketing
- how Digital Marketing affects brands
- Social media strategy intro
An Introduction to Twitter Ads - Vidyutvidyutpandita
A comprehensive presentation that will walk you through the different available options in running paid Ads on Twitter, and help you evaluate strategies that are best suited for your business.
Penguin Update is aimed at decreasing search engine rankings of websites that violate Google’s Web master Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.
SEO Tactics and Techniques which focus on achieving top search positions without following the search guidelines. Blackhat techniques are mostly used by Spam sites to increase the traffic to the site. Its not recommended to use Blackhat SEO Techniques.
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
Web Trainings Academy presents the Part 1 of the SEO Training Series. Learn about the concepts of Search Engines, Architecture, Serp and Search Algorithm Updates. Presented by Mohammed Azharuddin
Advertisers are looking to reach many different audiences with their message. Many of these endeavors focus on leasing audiences as is the case with TV. In Facebook, we have the ability to purchase media which drives users to Like your brand. This represents an owned audience. Once this action occurs, you as a marketer now have the ability to talk to your audience on a regular basis, extracting incremental media value each time. It also opens up secondary re-engagement opportunities that you can’t get anywhere else. Our solution only charges you when a user “Likes” your brand so we take all the guess work out of the initial audience acquisition process.
Whitepaper I developed while working at CitizenNet. Covers strategy for audience discovery and programmatic optimization of targeting using Facebook's interest categories
Facebook is very largest marketing sector at this era. You have to know perfect technique for facebook marketing. Follow this slide to achieve a good result for your brand.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
5 Facebook post Traffic Boost - Presentation.pdfFatih Agri
Create an engaging post about the product or service you're promoting, including a link to your affiliate page. Make sure the post is visually appealing and contains a clear call to action.
Leverage existing audiences on Facebook. If you have existing groups or pages, you can use them to promote your affiliate link.
Utilize Facebook Ads. You can create targeted ads to reach potential customers who are likely to be interested in the product or service that you are promoting.
Use retargeting. Retargeting allows you to track visitors to your website and show them ads on Facebook. This is a great way to remind customers of your product and encourage them to purchase.
Engage with your audience. Make sure to respond to comments and questions that people post on your page. This will create an engaged community and can even lead to more clicks on your affiliate link.
Share a relevant article, blog post, or story that you think your followers would be interested in.
Use hashtags in your posts to help reach a wider audience.
You can encourage followers to comment, like, and share your posts.
Ask your followers to tag their friends in the comments of your posts.
Create a contest or giveaway and post it on your social media channels.
what is the best way to make money facebook?
The best way to make money on Facebook is to leverage the reach and power of the platform to promote products or services. You can create ads to target specific audiences and promote your products or services. You can also utilize Facebook groups and pages to engage with users and build relationships. Additionally, you can use social media influencers to help increase your visibility and reach. Lastly, you can use your own profile to build a personal brand and share content that will draw attention to your products or services.
how do I get traffic to my Facebook group?
There are several ways to get more traffic to your Facebook group, which will depend on the type of group you have and the goals you want to achieve. Here are a few ideas to get you started:
Create content that’s relevant to your group’s topic and share it regularly. This will help attract people who are interested in the topic.
Ask questions and engage with members to keep the conversation going.
Invite people who might be interested in the group to join.
Leverage other social media platforms by sharing your group on them and encouraging people to join.
Advertise your group on Facebook.
Optimize the group’s settings so that it’s easy to find and join.
Run contests or giveaways to generate more interest in the group.
I hope these tips help you get more traffic to your Facebook group! Good luck!
what is the best facebook tactic to get more clicks on my affiliate link?
A great tactic to get more clicks on your affiliate link through Facebook is to focus on creating engaging content that will drive organic traffic to your website. You can utilize Facebook Ads to target specific audiences and incorporate your link
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
AI has become an extremely useful tool that allows marketers to provide better customer experiences, make their marketing campaigns more effective, and generate much higher growth. This overview explains how AI is reshaping the future of digital marketing, leading to marketing that is more personalized and tailored to each individual, more efficient in reaching the right audiences, and driven by detailed data insights about consumer behaviour and preferences.
Is Digital Marketing a Good Career? Digital marketing is a rapidly growing field with a high demand for qualified professionals. The average salary for a digital marketing manager in the United States is $128,750 per year. The job outlook for digital marketing managers is projected to grow 10% from 2019 to 2029, much faster than the average for all occupations. The global digital marketing industry is worth over $1.7 trillion.
This ChatGPT SEO guide is created to help individuals take advantage of the potential of ChatGPT for SEO. ChatGPT has rapidly gained popularity with over 1 million users registered in just 5 days. This guide provides an in-depth understanding of utilizing ChatGPT to improve your SEO and attain higher search engine rankings.
Digital Marketing is the fastest growing industry in 2021. Start your career in digital marketing with our guide. Digital marketing consist of many different fields like SEO, Google Ads, Social Media, Email Marketing to choose.
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
Web Trainings Academy offers Content Writing Course with Practicals. In our content writing course you will learn about blog writing, website writing, press release, book writing and ad copy writing skills.
Quora is the largest Q&A Website in the World with Millions of Questions and Answers. Quora has more than 300 million visitors per month.
In our Quora Marketing Guide, you will learn about how to leverage the power of Quora to generate more traffic, brand awareness and leads to your business.
Digital Marketing Career Opportunities - Scope of Internet Marketing Web Trainings Academy
Digital Marketing is one of the fastest growing field in online industry. Digital marketing professionals have many career opportunities in India and abroad. Digital Marketing professional can build in career in various fields like SEO, Google AdWords, Social Media, Analytics etc.
Link Building Strategies - Fundamentals of Off Page OptimizationWeb Trainings Academy
Link Building Strategies are used to develop backlinks to our website. The major purpose of backlinks is to improve the PR, PA & DA. This will help in better ranking.
Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
Web Trainings Academy offer PHP Training in Hyderabad with Placements Assistance. Call 9052425444 for PHP MySQL Demo.
PHP Training is provided by 8+ Years Experienced Trainer.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
2. 2
Introduction
The Facebook ecosystem
Five guiding principles
· Build a strategy that is social by design
· Create an authentic brand voice
· Make it interactive
· Nurture your relationships
· Keep learning
Facebook by objective
· Foster product development and innovation
· Generate awareness
· Drive preference and differentiation
· Increase traffic and sales
· Build loyalty and deepen relationships
· Amplify recommendation and word of mouth
· Gain insights
Helpful Resources
3. Best Practice Guide
3
At Facebook, everything we do is about making the world
more open and connected. This has a profound impact on the
way people communicate and interact. We are continually
developing authentic ways for people to connect with one
another as well as with the businesses, brands and institutions
they care about, both on Facebook and across the web.
Facebook allows marketers to stay connected with people
throughout their day whether they are on their computers or
mobile devices, at home or at work, watching TV or shopping
with friends. This allows businesses to create rich social
experiences, build lasting relationships and amplify the most
powerful type of marketing – word of mouth.
Connecting with people is just the beginning. In the pages
that follow, you will find best practices for reaching your
businesses objectives on Facebook.
Introduction
4. Best Practice Guide
4
The Facebook ecosystem
Build
The first step is building your presence with a Facebook
Page. Pages allow you to create an identity for your business in
the social graph - the map of the connections among
people and the things they care about. If you
have physical store locations, link your Page
with a Place.
You can use Social Plugins, the
GraphAPIand AppsonFacebook
to create social experiences involving
your products and online properties
that are engaging and personalized.
Engage
Creating these Facebook touch points
allows you to start building your fan base
and engaging with your customers.
Facebook Like Ads are the quickest way to
acquire fans. Publishing and engaging in conversations
with your fans will allow you to deepen relationships and gain
valuable insights.
Amplify
Every time someone interacts with your business, that action
gets published into the News Feed, creating word of mouth.
These organic stories are extremely effective at getting
others to engage and take action, and can be
shared with a much larger number of potential
and current customers by using
Facebook Ads and Sponsored
Stories. Facebook Ads include the names
of friends who have already connected to
your business. Sponsored Stories enable
you to increase the distribution of News
Feed stories about your business.
Together, these tools give you the
effectiveness of earned media, at the
scale and predictability of paid media. Every
campaign you run has a lasting impact via the
relationships you build along the way. This is the new
word of mouth and research has shown it’s twice as effective
at driving results.
INSIG
HTS
I
NSIGHTS
BUILD
AMPLI
FY
ENGAG
E
1
2
3
1
2
3
5. Best Practice Guide
5
Five guiding principles
• Social should be baked into everything you do,
not added at the end of a campaign or done on
the side
• Facebook should be integrated with your
broader marketing efforts and part of how you
reach your business objectives
Build a strategy that
is social by design
1
• People on Facebook are clear and open about
who they are - be the same by providing
straightforward information about your business
• Facebook is an ideal place to bring your brand
personality to life through an authentic and
consistent voice
Create an authentic
brand voice
2
• People spend time on Facebook communicating
and sharing with others, so always engage in
two-way conversations
• Think about the aspects of your brand that are
inherently social and create content that people
will be excited to pass along
Make it interactive
3
• Just like in the real world, building relationships
with people on Facebook takes time and
requires a long-term investment
• Keep content fresh and easy to consume, use
ads to stay in touch, and reward people for their
loyalty through Deals and promotions
Nurture your
relationships
4
Keep learning • Facebook allows you to get feedback from
people in real time, giving you the ability to
iterate on the fly
• Use reporting tools to learn about your fans
and the content and products they find most
interesting
5
6. Best Practice Guide
6
Facebook by Objective
Foster product development and innovation
Generate awareness
Drive preference and differentiation
Increase traffic and sales
Build loyalty and deepen relationships
Amplify recommendation and word of mouth
Gain insights
7. Best Practice Guide > Facebook by Objective
7
By combining OnStar’s virtual
advisor in-car telematics
service with Facebook’s
Graph’s API at the end of 2010,
General Motors was the first
car manufacturer to offer
drivers the opportunity to
post and listen to audio status
updates from the car through
a simple push of a button.
Chevrolet promoted the
innovative service in its “Best
First Date” 2011 Super Bowl
television commercial. OnStar
is rolling out the product by
inviting customers to sign up
for the public beta test of the
service on its Facebook Page.
RBS Insurance enlisted its
Facebook community to
determine the features that
should be included in a new
iPhone app for its Direct Line
insurance product. It drove
people to a custom application
on its Facebook Page, where it
could present new concepts to
existing and new customers.
The result was over 600 unique
comments on app features
and product names.
1
Run a creative
campaign to solicit
input for your
new product
a. Run a contest or event to
gather input on Facebook
by building an application
to gather submissions
b. Have the community vote
and provide incentives for
participation
2
Drive awareness of and
participation in the
campaign by promoting
it across your marketing
channels
a. Run a Facebook Ads
campaign that includes
Sponsored Stories for
App Used
b. Promote the campaign
in your other marketing
channels such as TV, email,
print or on your website
3
Identify and refine your
target audience with
Campaign Reporting
and Page Insights
a. Optimize your Facebook
campaigns by testing
which audiences are more
responsive to different
creative
b. Use this information to
direct future marketing
efforts
4
Build a social product
experience by using
the Graph API and
Social Plugins
a. Enable people to like
individual products and
content across the web
with the Graph API
b. Use Social Plugins
like the Activity Feed,
Recommendations,
Comments and Live Stream
to make experiences off of
Facebook social
5
Be present and active
on your Facebook Page
throughout the product
development cycle
a. Use publishing and
Facebook Questions to
get feedback, iterate and
generate future product
and marketing ideas
Foster product development
and innovation
Facebook allows you to learn about your target audience and to understand their interests and
friends. For this reason, Facebook can be used to generate new product ideas and innovations. Our
platform tools allow you to build entirely new social product experiences like an online store that
displays only your friends’ favorite products, or a car in which you can access your News Feed. You
can also enlist your Facebook community to help crowd-source your next product idea.
5 steps to foster product development and innovation
Introductory tools Advanced tools
Sponsored Stories
Sponsored Stories
Sponsored Stories
Sponsored Stories
Questions
Facebook Ads Places DealsEventsPages
Premium
Sampling Ads
Facebook Ads Places EventsPages
Apps on Facebook
Apps on Facebook
Facebook Ads Social PluginsEventsPages Graph API
Graph API
Graph API
Social Plugins Graph API
Facebook AdsPages
Facebook Ads
Questions
Social Plugins
Deals
Apps on Facebook
Social Plugins Apps on Facebook
Pages
generate awareness
product development & innovation
build loyalty and deepen relationships
amplify recommendation and word of mouth
drive preference and differentiation
increase traffic and sales
Apps on Facebook
Questions
8. Best Practice Guide > Facebook by Objective
8
Generate awareness
Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate
awareness of your Page, latest product, or current marketing effort. To do this, you can leverage
Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories.
These products offer the benefits of earned at the scale and predictability of paid. That’s because they
are shown with stories about friends who have already engaged with your business on Facebook. This
is the new word of mouth and it’s twice as effective at driving awareness.
To build brand awareness of
its relatively new Green Works
cleaning products line, Clorox
ran a Facebook Ads campaign
to grow its fan base and drive
traffic to its website. The ads
offered coupons and allowed
people to vote on “Green
Heroes” in their community.
The effort resulted in about
30,000 fans on the Green Works
Page and a 12 percent increase
in awareness of the Green
Works brand, according to a
Nielsen study.
1
Create a Facebook
Ads campaign that
encourages people to
take an action that will
be seen by their friends
a. Keep ad destinations
on Facebook
b. Encourage liking to build
connections and make
future campaigns more
effective
c. Keep text simple, highlight
special offers, tell users
what to expect, have a
strong call to action
2
Integrate Social Plugins
and the Graph API, such
as the Like Button,
into your website and
mobile experiences
a. This allows the actions
people take off of Facebook
to show up in the News Feed
and be amplified through
Sponsored Stories
3
Post interesting content
with clear calls to
action that encourage
interaction and sharing
a. Applications on Facebook
can be used to build viral
awareness campaigns
b. Promote launches or
promotions with Deals or
Events on Facebook
4
Run Sponsored Stories
to promote people’s
actions from the
News Feed to the right
column of their friends’
screen
a. Sponsored Stories for App
Used allow you to amplify
every time someone
interacts with your app
b. Sponsored Stories for Page
Posts can be used
to ensure your fans see
your posts
5
Use Facebook’s unique
reach and targeting
capabilities to optimize
and iterate on your
campaigns
a. Try different targeting
techniques: Likes and
Interests, Friends of
Connections and standard
demographic
b. To maximize message recall,
test different creative for
each target group
5 steps to generate awareness
In the Spring of 2010, Mars
Chocolate North America
launched M&M’S Pretzel.
Mars used Facebook to seed
awareness and demand
for the new product by
developing a custom Facebook
application called the M&M’s
Pretzel Vending Machine. The
application enabled 40,000 of
the brands fans to get a free
sample delivered to them
and allowed them to invite
two friends to also receive a
free sample. As a result, Mars
distributed 120,000 samples to
its customers within 48 hours.
Introductory tools Advanced tools
Sponsored Stories
Sponsored Stories
Sponsored Stories
Questions
Facebook Ads Places DealsEventsPages
Premium
Sampling Ads
Facebook Ads Places EventsPages
Apps on Facebook
Apps on Facebook
Facebook Ads Social PluginsEventsPages Graph API
Graph API
Graph API
Social Plugins Graph API
Facebook Ads Social Plugins
Deals
Apps on FacebookPages
generate awareness
product development & innovation
build loyalty and deepen relationships
drive preference and differentiation
increase traffic and sales
Apps on Facebook
Questions
9. Best Practice Guide > Facebook by Objective
9
When adidas Originals
launched its global, cross-
media campaign in early
2010, the leading apparel
and footwear brand decided
to use its Facebook Page as
a home base from which it
could display and distribute
all of its exciting new audio-
visual content and product
information. By creating highly
relevant content, the company
built a community of advocates
who supported the brand and
has seen a steady increase in
Originals store traffic.
Facebook is a great place to build preference and differentiation for your brand over competitors.
On Facebook, people discover your brand through trusted referrals from their friends. Then drive
preference by interacting with and rewarding your fans. Think of your Facebook Page as a key touch
point that you can leverage to bring your brand to life for your customers in real time.
1
Understand what
people currently think
of your business and
why they think it is
unique and relevant
a. Listen to what people are
saying about your business
on your Page and use
Questions to survey them
b. Use Page Insights to
understand what they are
interested in
2
Define the gap between
your current perception
and your brand’s
desired perception or
point of differentiation
3
Launch an integrated
brand-building
campaign to drive
preference and
differentiation
a. Create a campaign that
supports your desired
perception across your
typical channels (TV, print,
radio, Facebook, etc.)
b. Create Facebook Ads and
Sponsored Stories with
Friends of Connections
targeting to show people
how their friends have
already interacted with
your brand
4
Think about how to
integrate Facebook into
your products, website
or mobile apps to make
them more personal
and unique
a. Use the Graph API to enable
people to shop based on
what their friends like
b. Use Social Plugins to create
a social experience for
people engaging with
your brand
c. Use Apps on Facebook to
bring your brand to life on
your Page
5
Check in with
your customers to
understand what
is resonating and
whether you have
been successful
a. Monitor your Wall and
use Page Insights to see
what’s working
b. Run a Nielsen Brand Effects
study (where available)
to ask questions or run
polls to understand how
perceptions changed
post-campaign
c. Use your own brand
tracking measurement tools
Drive preference and differentiation
5 steps to drive preference and differentiation
In an effort to reinvigorate its
brand among the 18- to 34-year-
old audience, Shane Company
launched a Facebook campaign
to re-engage with them and
become more relevant. It
used Premium Poll Ads to
invite people to nominate
their favorite diamond shapes
and vote for their favorite
marriage proposal scenario.
Shane also invited fans to tell
their own stories on its Page.
This stimulated discussion
and interaction between the
audience and the brand in a fun
way that reinforced the brand
as “your friend in the diamond
business.” Over 20,000 people
responded to the polling Ads,
reinvigorating the brand.
Introductory tools Advanced tools
Sponsored Stories
Sponsored Stories
Sponsored Stories
Sponsored Stories
Questions
Facebook Ads Places DealsEventsPages
Premium
Sampling Ads
Facebook Ads Places EventsPages
Apps on Facebook
Apps on Facebook
Facebook Ads Social PluginsEventsPages Graph API
Graph API
Graph API
Social Plugins Graph API
Apps on FacebookSocial Plugins Graph API
Facebook AdsPages
Facebook Ads
Questions
Social Plugins
Deals
Sponsored Stories Facebook Ads EventsPages Deals
Apps on Facebook
Social Plugins Apps on Facebook
Pages
generate awareness
product development & innovation
build loyalty and deepen relationships
gain insights
amplify recommendation and word of mouth
drive preference and differentiation
increase traffic and sales
Apps on Facebook
Questions
10. Best Practice Guide > Facebook by Objective
10
1
Decide on a sales goal
and the promotional
activities that will help
you get there
2
Run a creative
campaign to share that
promotion through
Facebook Ads and Page
publishing
a. Consider using an
application or exclusive tab
to create a promotion that
requires people to like your
Page or share the content
b. Use Sponsored Stories
to ensure the friends of
someone who interacts
with your campaign, see
that action
3
Create a social
experience at the point
of purchase
a. Use the Graph API to allow
people to like specific
products
b. Integrate post purchase
sharing so that once a user
has checked out, they have
the option to publish to
their Wall
c. Create Deals to drive people
in store and have them
check in so the action gets
published back to their
friends
4
Drive people to point
of purchase online
a. Use Facebook Ads with
offers that take people to
the point of purchase – be
transparent that clicking
the ad will take you off
Facebook
b. Every time someone
likes a product on your
website, boost the story
with Sponsored Stories for
Domains
5
Drive people to point
of purchase off-line
a. Make sure your Page
is connected to a
geographic Place
b. Use Deals and Premium
Event Ads to drive people
in store
c. Run Sponsored Stories for
Place Check-ins to amplify
word of mouth
In the summer of 2010, Levi
Strauss & Co. began a cross-
media campaign to launch its
Fall 2010 Workwear Collection.
As part of the campaign, a 40
percent-off offer on Facebook
for one Work Wear item drove
a two-fold increase in traffic to
levi’s.com within 15 minutes of
being posted on the Facebook
Page. For an in-store discount
offer, Levi’s clocked about 400
interactions with an Event Ad,
but it got 1,600 people showing
up in its stores with RSVPs,
showing there was a four-times
viral multiplier of what the
brand was able to do with its
ad spend.
Alamo Drafthouse Cinema
created a Deal that incentivized
its customers to check in on
their mobile device, while at
the cinema, to receive a free
pint glass and the chance to
see a free movie screening.
Every time someone checked
in, that story got published to
all of his or her friends, creating
a powerful word-of-mouth
effect. The offer successfully
drove people into the cinema,
with over 5,100 people
checking in. Through this
Deal, the company distributed
nearly 10,000 pint glasses and
saw a much higher level of
engagement on its Page.
Facebook turns purchasing into a social decision by enabling people to show what they like and have
purchased, both online and in the physical world. On Facebook, you can create viral promotional
events, publicize offers or run Deals. Every time someone RSVPs, clicks, or checks-in, that action
gets shared with all of their friends. This combination of word of mouth and your ability to deepen
engagement with your customers at the point of purchase (either on your website or in store) is
incredibly powerful at driving traffic and sales.
Increase traffic and sales
5 steps to increase traffic and sales
Introductory tools Advanced tools
Sponsored Stories
Sponsored Stories
Sponsored Stories
Sponsored Stories
Questions
Questions
Facebook Ads Places DealsEventsPages
Premium
Sampling Ads
Facebook Ads Places EventsPages
Apps on Facebook
Apps on Facebook
Campaign Reporting Page Insights
Facebook Ads Social PluginsEventsPages Graph API
Graph API
Graph API
Social Plugins Graph API
Apps on Facebook
Apps on Facebook
Social Plugins Graph API
Facebook AdsPages
API data can
be integrated
with internal
measurement systems
Brand Effects and
Chatter Studies
(not widely available)
Pages
Facebook Ads
Questions
Social Plugins
Deals
Sponsored Stories Facebook Ads EventsPages Deals
Apps on Facebook
Social Plugins Apps on Facebook
Pages
product development & innovation
build loyalty and deepen relationships
gain insights
amplify recommendation and word of mouth
drive preference and differentiation
increase traffic and sales
Apps on Facebook
Questions
11. Best Practice Guide > Facebook by Objective
11
Since research showed that
many of its customers were
already on Facebook, Sub-Zero
and Wolf Appliance, decided
to establish a brand presence
with a Facebook Page. There,
people can read content on
kitchen designs, recipes and
related topics. The company
has created an ecosystem
of customers and prospects,
kitchen designers and Sub-Zero
and Wolf dealers who are all
participating in discussions and
sharing content on its Page.
Build loyalty and deepen relationships
Facebook is fundamentally about relationships. The people who like your Page are saying that they
want a relationship with you. This connection allows you to build and deepen relationships with your
most loyal customers and allows them to spread the word about your brand to their friends. Because
of the information people share about themselves on Facebook, you can create highly custom and
personalized experiences to drive engagement and loyalty over time.
1
Remind people that you
are on Facebook and
there to communicate
with them
a. Promote your Facebook
Page in offline marketing
collateral
b. Integrate Facebook into
your website with Graph
API to make sure your
customers are part of your
Facebook community
c. Use Facebook Ads
and Sponsored Stories
to stay top of mind
2
Develop an authentic
personality and voice
a. Create a publishing calendar
b. Post stories that people care
about, ask questions and
encourage participation
c. Publish in the early
morning or late evening
3
Ask questions, listen
and be responsive,
take part in a two-way
conversation
a. Use Facebook Questions to
drive engagement and learn
b. Appoint someone on your
team to monitor your Page
daily and interact with
people in an authentic way
4
Use the Graph API and
Social Plugins to create
more personalized
and relevant online
experiences to build
loyalty
5
Let your fans know
they are special and
reward them for their
relationship
a. Thank them for their
engagement
b. Run Deals and special
promotions to your
Facebook community
c. Provide them with exclusive
information, updates, and
events
5 steps to build loyalty and deepen relationships
Sephora uses the publishing
feature on its Facebook
Page extensively to foster
conversations with its clients.
The company has created
an Offers tab on its Page
where fans get information
on special deals. Sephora
uses the Graph API on its site
to allow customers to like
and recommend individual
products to their friends.
Sephora has created a highly
engaged community that
discusses and shares products
on its own.Introductory tools Advanced tools
Sponsored Stories
Sponsored Stories
Sponsored Stories
Questions
Questions
Premium
Sampling Ads
Facebook Ads Places EventsPages
Apps on Facebook
Apps on Facebook
Campaign Reporting Page Insights
Facebook Ads Social PluginsEventsPages Graph API
Graph API
Graph API
Apps on Facebook
Apps on Facebook
Social Plugins Graph API
Facebook AdsPages
API data can
be integrated
with internal
measurement systems
Brand Effects and
Chatter Studies
(not widely available)
Pages
Facebook Ads
Questions
Social Plugins
Deals
Sponsored Stories Facebook Ads EventsPages Deals
Apps on Facebook
Social Plugins Apps on Facebook
Pages
build loyalty and deepen relationships
gain insights
amplify recommendation and word of mouth
drive preference and differentiation
increase traffic and sales
Questions
12. Best Practice Guide > Facebook by Objective
12
Silly Bandz wanted to attain
1 million fans and to allow its
customers to interact with
its products. In order to do
this, it used a combination of
Facebook Ads and integrated
the Graph API into its website
with product Like Buttons.
Every time someone clicked on
one of the ads or liked one of its
products, a story was published
back to all of his or her friends,
creating a powerful viral effect.
As a result, Silly Bandz was
able to surpass its 1 million fan
goal and learned a lot about
the products its consumers are
most excited about.
Healthy Choice wanted to
grow its Facebook community
and get more people to try its
frozen foods. It launched an
innovative progressive coupon
campaign. The value of the
discount increased with the
number of people who liked
Healthy Choice’s Facebook Page
and signed up for the coupon,
creating a viral multiplier
effect. By incentivizing people
to share the offer Healthy
Choice was able to get almost
60,000 people to connect to its
Facebook Page – a 900 percent
increase over its original fan
base, and was able to distribute
50,000 coupons.
1
Encourage people
to like your Page
a. This opens the
communication
channels between you and
your customers
b. It also creates an
association between
your brand and that
individual
2
Create great content
that encourages sharing
and keep it fresh
a. Post video content to
stimulate sharing
b. Use a publishing calendar
that includes exciting
product announcements
and promotions
c. Be active in two-way
conversations
3
Integrate Social Plugins
and the Graph API
with the Like Button
on all of your online
properties and at any
point of purchase
a. This creates more
opportunities for actions
that will be published
into the News Feed and
content that can be used
in Sponsored Stories
4
Use Facebook Ads and
Sponsored Stories to
create word of mouth
at scale
a. These products allow you to
show your brand’s message
to your target audience with
stories about their friends
who have already engaged
with your business
5
Learn and iterate
a. Use Page Insights to
determine the content
people are most excited
about engaging with
and sharing
b. Use Campaign Reporting
to determine what type of
creative and targeting gives
you the best results
Everything you do on Facebook is viral because all actions are published into the News Feed and are
lasting. People expect to discover things on Facebook through their friends. Rather than thinking
of driving recommendation as an independent objective, sharing should be built into all of your
Facebook activities and campaigns. Here are some of the Facebook tools that help amplify word of
mouth and recommendation.
Amplify recommendation
and word of mouth
5 steps to amplify recommendation and word of mouth
Introductory tools Advanced tools
Sponsored Stories
Sponsored Stories
Questions
Premium
Sampling Ads
Facebook Ads Places EventsPages Apps on Facebook
Campaign Reporting Page Insights
Graph API
Graph API
Apps on Facebook
Apps on Facebook
Social Plugins Graph API
Facebook AdsPages
API data can
be integrated
with internal
measurement systems
Brand Effects and
Chatter Studies
(not widely available)
Pages
Facebook Ads
Questions
Social Plugins
Deals
Sponsored Stories Facebook Ads EventsPages Deals
Apps on Facebook
Social Plugins Apps on Facebook
Pages
build loyalty and deepen relationships
gain insights
amplify recommendation and word of mouth
increase traffic and sales
Questions
13. Best Practice Guide > Facebook by Objective
13
In March 2010, VisitBritain,
began a Facebook Ads
campaign to raise brand
awareness and attract
potential visitors to the UK. The
campaign drove customers to
the Love UK Facebook group
on VisitBritain’s Facebook
Page, where it posts something
related to the UK to discuss
every day. It has learned
about its customers, as well
as generated a groundswell of
opinion and debate about the
UK. Unlike billboards where you
have no idea whether people
like them or not, VisitBritain
appreciates the fact that
without a massive spend, it
can write a post and know
within 10 minutes whether it is
resonating with people or not.
1-800-Flowers.com uses the
Graph API to integrate the Like
Button throughout products
on its website. It has used the
popularity of items to make
merchandising and product
development decisions. In
addition, the company is
frequently asking its Facebook
community what it would
like to see from the brand and
using ad optimization models
to determine the best creative,
targeting and mix of Facebook
Ads and Sponsored Stories for
the brand.
Gain insights
Facebook allows you to learn about your customers both by observing their actions and by engaging
with them directly. It is a great place to learn who your customers are and what they think about
you. Facebook makes it easy to incorporate your customers into your product development cycle
and marketing campaigns and iterate quickly. You can do all of this in real-time, globally. When used
actively, these insights can help improve your business by helping you stay aligned with the people
you serve.
1
Use Campaign Reports
for your advertising
campaigns and
Sponsored Stories
a. By testing different
targeting options, you
can learn more about
your audience
2
Learn from
Page Insights
a. See the demographic
breakdown of who is
interacting with your
Page and what they are
interested in
3
Learn from the two-
way conversations that
occur on your Page
a. Watch, listen and respond
when you use Facebook
Questions, Apps on
Facebook or publish
4
Learn by integrating
Facebook login and
API with your online
measurement tools
a. Track individual behavior,
engagement and
purchasing
5
Use advanced
campaign metrics
a. When you run large
advertising campaigns,
use Nielsen Brand
Effects studies (where
available) to track
the effectiveness of
your campaign on brand
building objectives
5 steps to gain insights
Introductory tools Advanced tools
Sponsored Stories
Sponsored Stories
Questions
Premium
Sampling Ads
Facebook Ads Places EventsPages Apps on Facebook
Campaign Reporting Page Insights
Graph API
Apps on Facebook
Apps on Facebook
Social Plugins Graph API
Facebook AdsPages
API data can
be integrated
with internal
measurement systems
Brand Effects and
Chatter Studies
(not widely available)
Pages
Questions
Deals
Sponsored Stories Facebook Ads EventsPages Deals
Social Plugins Apps on Facebook
build loyalty and deepen relationships
gain insights
amplify recommendation and word of mouth
14. Best Practice Guide
14
About Facebook
Facebook Stats www.facebook.com/press/info.php?statistics
Press Room www.facebook.com/press.php
Helpful Facebook Destinations
Facebook www.facebook.com/facebook
Marketing Solutions www.facebook.com/marketing
Facebook Studio www.facebook-studio.com
Facebook Ads www.facebook.com/facebookads
Facebook Pages www.facebook.com/facebookpages
Facebook Platform www.facebook.com/platform
Applications on Facebook
www.facebook.com/applicationsonfacebook
Facebook Live www.facebook.com/FacebookLive
Webinar Center
www.facebook.com/adsmarketing/index.php?sk=webinarcenter
Popular Facebook Blogs
The Facebook Blog (official blog) www.blog.facebook.com/
Inside Facebook www.insidefacebook.com/
All Facebook www.allfacebook.com/
Advertising & Sponsored Stories
Create Facebook Ads www.facebook.com/ads/create/
Guide to Facebook Ads www.facebook.com/adsmarketing/
Ads Page www.facebook.com/FacebookAds
Sponsored Stories www.facebook.com/sponsoredstories
External Ad Policy guidelines
www.facebook.com/ad_guidelines.php
Help Center for Ads www.facebook.com/adshelp
Helpful Facebook Resources
Pages
Create a Page www.facebook.com/pages/create.php
Pages Page www.facebook.com/FacebookPages
Pages Best Practices
www.facebook.com/FacebookPages?v=app_7146470109
Most Popular Facebook Pages pagedata.insidefacebook.com/
Vertical Directory of Pages www.facebook.com/pages/
Alphabetical Directory of Pages
www.facebook.com/directory/pages
FAQ for Facebook Pages
https://www.facebook.com/help/?topic=pages
Terms and Guidelines www.facebook.com/terms_pages.php
Usernames for Facebook Pages www.facebook.com/username
Usernames for Facebook Pages FAQ
https://www.facebook.com/help/?page=900
Reporting IP Infringement on Pages
www.facebook.com/copyright.php
General Legal and Permissions
Facebook Brand Permissions
www.facebook.com/brandpermissions
Promotions Guidelines
www.facebook.com/promotions_guidelines.php
Statement of Rights and Responsibilities
www.facebook.com/terms.php
Copyright Infringement
www.facebook.com/legal/copyright.php?howto_report
Recommended Facebook Providers
Preferred Developer Program
developers.facebook.com/preferreddevelopers
Ads API Tool Providers
developers.facebook.com/adsapivendors
Developer & Platform Resources
General Resources www.developers.facebook.com
Examples of Site Integrations
developers.facebook.com/showcase/
Facebook Platform Page www.facebook.com/platform
Developer Blog developers.facebook.com/blog/
Facebook Application Directory
www.facebook.com/apps/directory.php
Social Plugins developers.facebook.com/plugins
Graph API developers.facebook.com/docs/reference/api/
Open Graph developers.facebook.com/docs/opengraph/
Authentication developers.facebook.com/docs/authentication/
Post Purchase Sharing
developers.facebook.com/docs/reference/dialogs/
Facebook Credits developers.facebook.com/credits/
SDKs and Tools developers.facebook.com/docs/sdks/
Developer Roadmap developers.facebook.com/roadmap
Live Status of Platform developers.facebook.com/live_status
Developer Discussion Forum forum.developers.facebook.net/
Developer’s Policy Wiki developers.facebook.com/policy/
Permissions
developers.facebook.com/docs/authentication/permissions
Local
Places Information www.facebook.com/places
Facebook Places Page www.facebook.com/facebookplaces
Facebook Places Help Center
www.facebook.com/help/?topic=places
Find Deals on Facebook www.facebook.com/deals
Deals Info for businesses
www.facebook.com/deals#!/deals/business
Deals Help Center www.facebook.com/help/?page=18844