Link Building Strategies are used to develop backlinks to our website. The major purpose of backlinks is to improve the PR, PA & DA. This will help in better ranking.
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Link Building Strategies Basics Part 1
1. Link Building Strategies
Link Building Strategies are used to develop backlinks to our website. The major purpose of
backlinks is to improve the PR, PA & DA. This will help in better ranking.
Basics – Part 1
2.
3. What is a Link ?
<a href=“http://www.webtrainings.in”> WebTrainings.in </a>
<a href=“digital-marketing.html”> Digital Marketing </a>
Internal Page Anchor Text
Internal Link Example
External Link Example
External Site Anchor Text
4. Types of Links
• One way linking
• Two way linking (Reciprocal Links)
• Three ways linking
8. DoFollow Vs. NoFollow
Do Follow Links No Follow Links
Pass the PageRank Do not Pass the PageRank
By Default all links are Do Follow Public Sites has No Follow
Rel Attribute is not specified Rel=“Nofollow” attribute is specified
<a href=“..”> Name </a> <a href=“..” rel=“nofollow”> Name </a>
9. PR = 5
PR = 0.02
A B
PR = 0 + 0.02 + 0.01
X
PR = 1
PR = 0.001
Wikipedia
PR = 9
PR = 0
No Follow
10. Link Analysis Tools
• Google Webmaster Tools
• Open Site Explorer
• Ahrefs.com
• www.linkresearchtools.com
• www.majesticseo.com
11. Link Building Guidelines 2016-17
• Quality is Important than Quantity
• Always get links from high quality sites with good PR, PA, DA
• Diversify the link portfolio from different sources
• Avoid sitewide links from external sites
• Use Brand Words, Avoid exact match keyword anchor texts
• 60% - Brand Name, 20% - Keywords, 20% - General Words
• Generate No Follow links from high quality sites
• Generate links from different IP’s and Domains
12. Methods of Link Building
• Direct Link Building
• Ask a Link
• Competitor Link Stealing Technique
• Give a Resource for Free [expected backlinks]
• QA Sites [NoFollow]
• Guest Blogging
• Submission Based
• Directory Submission
• Business Listing Sites
• Social Bookmarking [Don’t Do This]
• Classified Submission
• Forum Posting [Don’t Do This]
• Blog Commenting
• Press Releases
13. Thankyou
• Any questions please send your query on faculty
whatsapp number.
• Send an email: azhar.itguy@gmail.com