This document discusses various black hat SEO techniques such as automatically generating content, keyword stuffing, hidden text/links, cloaking, sneaky redirects, paid links, link schemes, doorway pages, scraped content, and malicious behavior. Black hat SEO aims to achieve top search engine rankings without following guidelines, but can easily be detected by search engines and users, potentially leading to site bans. While black hat SEO may work initially, it is not a recommended long-term strategy.

1. Black Hat SEO
Presented by Mohammed Azharuddin
Digital Marketing Trainer

2. What is Black Hat SEO ?
• SEO Tactics and Techniques which focus on achieving top serp
positions without following the search guidelines.
• Black hat is not recommended for long term strategy.
• Black hat techniques are easily detectable by users/search
engines.

3. Does Black hat Works ?
Yes…. Even in 2014 Black hat SEO Works

4. Easily detectable by SE.
Permanent ban of Site
All connected sites may be
Affected
Achieve Top Ranks Very Fast
Target many keywords
Very easy for low competition
keywords
Black Hat
Pro’s Con’s

5. Auto Generated
(Duplicate Content)
Keyword Stuffing
Hidden text and
links
Cloaking Sneaky Redirects Paid Links
Link Schemes Doorway pages Scraped content
Malicious
Behavior
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

6. Auto Generated Content
• The content generated programmatically without proper
meaning but search terms for ranking.
• Types of Auto Generated Content
– Text generated by Automated Process like Markov Chains
– Text generated by synonymizing
– Text generated by using RSS Feeds
– Copying content from multiple sites without adding value

7. Example Site
• http://projects.haykranen.nl/markov/demo/

8. Keyword Stuffing
• A technique in which the page is loaded with hundreds,
thousands of keywords to manipulate search ranking
• Examples of Keywords Stuffing
– Filling pages with Phone Numbers
– Filling pages with cities and states names
– Repeating same keywords many number of times in the content

9. Example of Keyword Stuffing
• Are you looking for cheap running shoes? If you’re looking for
cheap running shoes, look no further. Our cheap running
shoes website is the best place to order your new cheap
running shoes. Feel free to check out our selection of cheap
running shoes from our cheap running shoes selection below.

10. Hidden Text and Links
• Hiding the keywords/links to avoid user detection but search
engine can still see the keywords.
• Examples of Hidden Text
– Same text and background color
– Hiding text behind an Image
– Using CSS to hide the text from use visibility
– Setting font size to 0

11. Cloaking
• The technique in which different URLS are displayed to search
engine and users
• Examples of Cloaking
– Displaying HTML Content to Search Engines and Graphics content
to Users
– Inserting the keywords in page with the User-Agent is search
engine but not the user browsers

12. How is Works ?
This is the content of the page
This is the content of the page
This is the content of the page
This is the content of the page
Keyword, keywords, keywords
Keyword, keywords, keywords
Keyword, keywords, keywords
Keyword, keywords, keywords
Keyword, keywords, keywords
Search
Bot
User
Agent

13. Sneaky Redirects
• Redirecting is the act of sending a visitor to a different URL
than the one they initially requested.
• Some examples of sneaky redirects include:
– Search engines shown one type of content while users are
redirected to something significantly different.
– Desktop users receive a normal page, while mobile users are
redirected to a completely different spam domain.

14. Paid Links
• Buying or selling links that pass PageRank can dilute the
quality of search results.
• Examples
– Any website displaying Ads without Rel=Nofollow is consider as
paid links

15. Link Schemes
• Any links intended to manipulate PageRank or a site's ranking
in Google search results may be considered part of a link
scheme and a violation of Google’s Webmaster Guidelines
• Examples
• Buying or selling links that pass PageRank.
• Excessive link exchanges
• Large-scale article marketing
• Using automated programs or services to create links

16. Doorway Pages
• Doorway pages are typically large sets of poor-quality pages
where each page is optimized for a specific keyword or
phrase.
• Some examples of doorways include:
– Having multiple domain names targeted at specific
regions or cities that funnel users to one page
– Templated pages made solely for affiliate linking
– Multiple pages on your site with similar content

17. Scraped Content
• content taken (“scraped”) from other, more reputable
sites
• An example of a thin affiliate includes:
– Sites that copy and republish content from other sites
without adding any original content or value
– Sites that copy content from other sites, modify it slightly
– Sites that reproduce content feeds from other sites
without providing some type of unique organization

18. Malicious Behavior
• Changing or manipulating the location of content on a page
• Injecting new ads or pop-ups on pages
• Including unwanted files in a download
• Installing malware, trojans, spyware, ads or viruses on a user’s
computer
• Changing a user’s browser homepage or search preferences
without the user’s informed consent

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