seo-search engine optimization,to increase the page rank on search engines and make website visible on google,yahoo,bing,etc.on page and off page are the two types of seo.SEO may be paid or free. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results

1. 1
Basics of
S E O

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Search Engine
• Search Engine is a program that reaches
document where the keywords were found
• Like Yahoo,Google,Bing,Ask,etc.

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Search Engine Optimization
 Search engine optimization (SEO) is the process of improving the volume and quality
of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results.
 SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.
 It is the process of choosing targeted keyword phrases related to a site, and
ensuring that the site places well when those keyword phrases are part of a Web
search.
 The practice of designing web pages so that they rank as high as possible in search
results from search engines.
 SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.

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How Search Engine Works

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How Search Engine Works
 Spiders/Crawlers
 Robots
 Indexers

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Contd..

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Search Engine Results
 A word processor that has been specialized to
make the writing of HTML documents more
effortless.
• Notepad
• Wordpad
• Adobe Dreamweaver

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Search Results
 There are 2 types of search results:-
 Organic
 PPC(Pay per click)

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Contd..

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SEO Link Strategy
 1-way SEO
 2-way SEO
 3-way SEO

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SEO Process

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SEO Parts
 On-Page SEO
 Off-Page SEO

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On-Page SEO
• Make sure that your website is user-friendly.

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Off-Page SEO
 Optimize your web page outside your website by
links back to it

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SEO Strategies
• Domain name strategies
• Keywords
• Title tags
• Meta description tags
• Alt tags
• Submit your website to SEs for indexing

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Contd…
1. Domain name strategies
- domain names are traffic magnets
- choose a domain name that will increase your search
engine ranking. How?
- simple, short, no hyphens, no numbers
- use keywords, common words, advertising terms,
product names
- choose a keyword that is important for your business

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Contd..
2. Linking strategies
- the more inbound links the higher the SE
ranking
- if the site linking to you is already indexed,
spiders will also receive your site
- quality of inbound links is critical
- how to increase links: a) good content b) good
outbound links c) target a list of sites from which
you can request inbound links
- links for the sake of links can damage your
search rankings

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Contd..
3. Keywords
- important in optimising rankings
- keywords are words that appear the most in a page
- the spider chooses the appropriate keywords for each
page, then sends them back to its SE
- your web site will then be indexed based on your
keywords
- can be key phrases or a single keyword
- do not use common words eg ‘the’ ‘and’ ‘of’: spiders
ignore them
- write keyword-rich text
- balance keyword-rich and readability
- always have text in your page: at least 100 words

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Contd..
4. Title tags
- important in optimising rankings
- the first thing that a search engine displays on a search
return
- must keywords in title to be ranked no. 1
- should have the exact keyword you use for the page
- every single web page must have its own title tag
- you can use up to 65 characters eg Ebay
http://www.ebay.com/ (title is littered with keywords)

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Contd..
5. Meta description tags
- the next important
- displayed below the title in search results
- use dynamic, promotional language
- use keywords
Meta keywords tags
- no longer carry weight with major SEs
- a myth that meta keywords alone affect rankings

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Contd..
6. Alt tags
- include keywords in your alt tags
7. Submit your website to SEs for indexing
- submit your site to search engine directories,
directory sites and portal sites
- indexing takes 1 wk to 3 months

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SEO Techniques
 White Hat Seo
 Black Hat SEO
 Grey Hat SEO

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White Hat SEO
 SEO techniques that SE accepts
 Its goal is to improve search engine result
positions via methods that won’t cause search
engine to panalize the site.
 Examples:-
 Content
 Coding
 linking

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Black Hat SEO

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Grey Hat SEO

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SEO Flowchart