(2004) Using internet search engines to market your services
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(2004) Using the Internet to market your services and properties.
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(2004) Using internet search engines to market your services
- 1. Presented by: James Osgood OfficeFinder.com Using Internet Search Engines to Market your Services and Listings Copyright © 2004 OfficeFinder ™ All rights reserved.
- 5. How People Find Websites Source: Meta-Group (Business Intelligence) 46% Search Engines 20% Random Surfing 20% Word Of Mouth 2.1% Magazine Ads 1.4% By Accident 1.2% TV Spots 1% Targeted Email
- 7. All the major search engines have 3 components with varying emphasis
- 12. Top Search Engines As of November 2003 Big 4 have 94% of the Search Market
- 13. Search Engine Relationships Interactive Search Engine Relationship Chart
- 14. A Two Provider Search World as of March 2004 94% of searches are powered by the big two
- 19. Optimization Caveats Or how not be found or banned by the search engines
- 25. Google AdWords Start gaining new customers in less than 15 minutes More than 200 million times a day , people use Google and its partner sites to find what they're looking for. Make sure they find what you're selling. With Google AdWords you create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them. Google AdWords ads appear on Google and partner sites AdWords Log On
- 26. Google AdWords Partners Google’s extensive content network of high-quality consumer and industry-specific websites and products, such as newsletters (U.S. only) and email programs, includes: includes: Google’s global search network, includes the following:
- 27. Google AdWords Format Search term: Office Space
Editor's Notes
- Duplicate info of how search engines work
- For presentations without Internet access