Web Trainings Academy offers Content Writing Course with Practicals. In our content writing course you will learn about blog writing, website writing, press release, book writing and ad copy writing skills.

1. What is Content Writing?
In any business environment, Content is considered to be the King. Irrespective of business, services,
products, ideas, concepts, views, news, initiatives and other business related aspects need to be
explained well to the targeted clients. They need to be promoted effectively among prospective
audience. For doing so, content is required in the most comprehensive manner. Content Writing is
the process in which content is developed for various business needs such as blogs, websites, public
relations, brochures and social media.
How Content Writing is effective?
Content Writing elevates business ideas to the next level. Content make:
● Services appear convincing
● Products look promising
● Ideas sound better
● Concepts look clear
● Views show vivid impact
● News look authentic
● Initiatives show compassion
About the Course
This course is designed for new content writers and for those with some prior experience. The
course is aimed to train aspiring content writers to get complete understanding on the processes
and procedures followed in business organizations for content generation.
Prerequisites for the Course
● Good Communication Skills
● Flair in English Writing
● Prior knowledge about business industries / domains
● Good amount of knowledge on Corporate Organisations in terms of branding, promotion,
Public Relations, Events and Campaigns
Course Objectives
● Understand the impact of the business objectives and promotional messages
● Adopt tested techniques for effective content writing
● Understand the impact of mass media promotion
● Differentiate content development for different media purposes
Web Trainings Academy
Zore Complex, Flat 104, Punjagutta. Mobile: 9052425444 | www.webtrainings.in

2. Content Writing Course Syllabus
Module 1: Introduction to Content Writing
● What is Content Writing?
● Essentials of Content Writing
● Breaking the Ice and Building the Blocks
● Content Writing Life Cycle
● Process of Information Collection
Module 2: What to know before Writing?
● Usage of Business Communication
● Branding and its impact on writing
● Portraying Business Objectives through Content
● Delivering Content in different Formats
Module 3: Blog Writing
● Selecting a Topic and Outline
● Undertaking related Research
● Writing Headlines
● Writing the Blog Draft
● Rewriting/Editing the Blog Post
● Optimizing the Blog Post
Module 4: Website Content Writing
● Introduction to Website
● Developing Sitemaps
● Structuring Wireframes
● Writing Content for Website
● Rewriting/Editing Content
Module 5: Proposal Writing
● Introduction to Business Proposal
● Stating the Problems
● Proposing the Solutions
● Including Schedules and Budgets
● Writing Conclusion
Module 6: Writing for Public Relations (PR)
● Introduction to Public Relations
● Importance of Writing for Public Relations
● Writing Media Briefs
● Writing Press Notes / Press Releases
● Writing Content for Media / Press Kits
Module 7: Writing for Brochures
● Introduction to Brochures
● Developing the Structure and Strategy
● Writing Content for Pamphlets
Web Trainings Academy
Zore Complex, Flat 104, Punjagutta. Mobile: 9052425444 | www.webtrainings.in

3. ● Writing Content for Marketing Folders
● Writing Content for Brochures/e-Books
Module 8: Writing Social Media Posts
● Introduction to Social Media Posts
● Writing for Facebook Posts, Pages, and Events
● Writing for WhatsApp
● Writing for Twitter
● Writing for Instagram
● Writing for LinkedIn Pages
Module 9: Project Work & Career Development
● Project Work
● Career Development for Writers
About the Trainer
Praveen Kumar Machavaram
M.A. (English)
M.B.A. (Marketing)
Praveen Kumar Machavaram has more than ​two decades of rich experience in training, teaching,
corporate communication, organizational consulting, etc. Praveen has the rarest distinction of
developing promotional documentaries for valued clients in diverse business domains. He has
supported many corporate and social organizations for establishing strong branding, concept based
campaigns and public relations. He has trained, mentored and motivated teams at corporate
organizations, job aspirants at educational institutions and student communities at different
university campuses.
Web Trainings Academy
Zore Complex, Flat 104, Punjagutta. Mobile: 9052425444 | www.webtrainings.in