SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
B2B: Customers are in charge – and so what?
1. B2B: Customers are in
charge – and so what?
Forget the funnel and
cultivate the eco system
Kristoffer Okkels, Digital Business Consultant
Lars Elkjær Andersen, Director, Clients & Sales, Aarhus
morgenbriefing
43. VELUX
iPad application – a mobile
tool belt for VELUX installers.
Challenge
Support craftsmen in the sales
process and help them service
customers digitally.
Solution
The VELUX Installer app for iPad
contains everything a craftsman could
ask for: Information, features and
intelligent calculations. Through
videos and pictures, customers can
see what lighting difference the
roofing windows will make in their
rooms. In addition, the app contains a
digital version of all VELUX’s
brochures and product information.
Results
A higher degree of quality in the
craftsmanship and service level
creates increased customer loyalty.
44. The goal of the app is to inspire end
users by visualising VELUX unique
selling points
Uses augmented reality to visualise
how VELUX windows would change the
light in the user own home
Find nearst dealer, see pictures and
videos
Experience App
56. The Loyalty Constant
“For Maersk Line a 4 point
improvement in NPS resulted
in 1% increase in cargo
volume shipped by customers.”
http://www.beyondphilosophy.com/wp-content/uploads/default/files/users/Maersk%20Line%20Case%20Study%20-%2040%20improvement%20in%20Net%20Promoter%20v%201.pdf
59. VestasOnline: The Vision
VestasOnline is an app store created by
Vestas. The apps are created by Vestas’
domain experts to allow customers to
efficiently retrieve, visualize and analyze
information about their assets anytime,
anywhere to maximize ROI.