This document discusses 8 trends to watch out for at SXSW Interactive in March 2019. The trends are: 1) Cannabusiness and the growing cannabis economy. 2) Casual transportation options known as "Mo' Bility". 3) Developments in emotional artificial intelligence and whether machines can become truly human. 4) Natural user interfaces that adapt to human needs. 5) Issues around bias and inclusion with technology. 6) The importance of trust in technology and its development. 7) The role of empathy in building strong, authentic brands. 8) The year of the pig in the Chinese zodiac and its significance for technology in 2019. The document provides brief descriptions and examples for each trend.

2. Pernilla Ihse
Fredrik Hildebrand
Johan Söderberg

3. SXSW Interactive, March 8–12th

4. Syv SXSW-trends, som du ikke må gå glip af

5. 1

6. Cannabusiness
Den nye økonomi hvor penge vokser som græs

7. 42
Cannabusiness
49
Blockchain &
Cryptocurrency
37
Food

8. 😷🥴

13. ”I think I will, when the time is right”

14. ”I think I will, when the time is right”
Gwyneth Paltrow

16. 2

17. Mo’ Bility
Casual transportation

24. Chris Urmson
Malcolm Gladwell
Jo Ling Kent

26. 3

27. Emotional AI AF
Will machines become human?

28. ”How can it not
know what it is?”

29. Contextual
awareness

30. 🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆🍆
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31. Industry advise:
•No unsupervised learning
•Nisch your bot – learn and expert a specific area before
you scale up
•The human trainer need to be aware of their bias
Companies/brands:
•Give your customers the power to test and choose the
persona of your bot.
•Think about your brand and create a persona out of that

32. ”Anthropomorphism”
Humans have been found to apply social rules, such
as politeness, in their interactions with computers.

34. 4

35. Natural UI
Interfaces where interaction occurs on our terms
AI is the enabler

36. ”Until now, we have always had to adapt
to the limits of technology and conform
the way we work with computers. With
NUI, computing devices will adapt to
our needs and preferences for the first
time and humans will begin to use
technology in whatever way is most
comfortable and natural for us.”
– Bill Gates

40. keyboard
170 million
touchscreen
700 million 1.4 billion
CUI GUI NUI
Alibaba

41. Smart touch från Alibaba
The phone for those who can't see

43. Gatebox, Japan

44. 5

45. Good tech, bad tech
Same, same but different

46. ”Allow the trustworthy to roam
everywhere under heaven while
making it hard for the discredited
to take a single step”
Chinese State Council’s planning outline for
the construction of a social credit system, 2014

53. Bias in AI

54. Inclusion
• Recognise inclusion
• Learn from human diversity
• Solve for one, extend to many
John Maeda

55. Health
tech

57. Thanks, this is even better
than I thought. Before I would
have my TV on to classics and
have to listen to what they
had–some real dissonance.
But now I can ask Google to
play Vivaldi or Mozart. I don’t
have to listen to Copland.
Great!
84 year old grandfather

58. ”It has afforded me
something that I have lost.
Memory. I can ask it anything
and I get the answer instantly.
And I can ask it what day it is
twenty times a day and I will
still get the same correct
answer.”
Rick P, diagnosed with Alzheimers

63. ”We were a chatty couple, and we
were even able to have arguments,
thanks to the software”, his wife
Keiko, 69, said.

65. Argo Floats

66. Soft Robotics

67. 6

68. T R U S TThe truth, and nothing but the truth

73. Influencer marketing is f****d!

77. ”Trust is our product”
Cameron & Tyler Winklevoss

78. •Do what you say you are doing
•Treat your customers well
•Instead of building the future of money, build trust

79. ”Words can change
the world.”
Susan Fowler

80. Black box brand

81. Glass box
• True engagement
• Transparency
• Authenticity

82. 7

83. Empathy

88. How to build a strong, authentic and empathic brand:
•Find your issues and areas that you can address with
credibility
•Be comfortable with not addressing every question that
trend on Twitter
•Earn the right to take a stand!
•Team effort and bringing different perspectives to the table
•Decide what you don’t support
•Try thinking as a non-profit organisation in terms of how you
organise and act

91. Tesco, UK

92. Starbucks Sign, DC

93. SXSWestworld

94. SXSWesteros

100. 8

101. The year of the

102. ”The Chinese have no problem
trading data for convenience”
Bessie Lee, CEO and founder Withinlink

104. $ %

105. Xiong’an

106. Siri, what is one trillion
to the tenth power?

107. 1. Cannabusiness
2. Mo’ Bility
3. Emotional AI AF
4. Natural UI
5. Good tech, bad tech
6. Trust
7. Empathy
8. The year of the pig

109. ”Think critically.
The trends are still bullshit.”
(Tanarra Schneider, FJORD)

110. Thank you, you’ve been
an awesome audience