90’s was an era of ‘one size fits all’ in the brand marketing world, an ad across TV / Radio / Print would ensure enough traction from the audience for brands to gain a sustainable market share.
Since 2003, we help companies driving digital innovation, with disruptive methodologies.
We design new brands, new services and new products, in collaboration with our customers and their partners.
We assist large groups, start-ups and SMEs in the conduct of disruption (Disrupt), of digital experience design (Design), and the conduct of growth (Scale).
Since 2003, we help companies driving digital innovation, with disruptive methodologies.
We design new brands, new services and new products, in collaboration with our customers and their partners.
We assist large groups, start-ups and SMEs in the conduct of disruption (Disrupt), of digital experience design (Design), and the conduct of growth (Scale).
Here is an edited view of a Keynote presentation I have given to a variety of Ad Agency senior management. The focus really to question their current model in the holding companies and to be a catalyst for discussion about changes required to better address the changing consumer landscape and their demands for us all to be "Customer Obsessed".
Lameen Witter | Marketing and innovationLameen Witter
Is it complicated to run an innovative company, or to hire a team of marketing experts that get your name out there?
The answer is easy: neither! In fact, if you ask leaders, they consider marketing and innovation as a pair of gears that work together to move your entrepreneurial success engine forward. Preferably, innovation works itself into the totality of your business culture, and as a result, it moves out into your product marketing strategy.
According to Lameen Witter, there needs to be a strong network between innovation and marketing.
Linda Källqvist, Director of Client Experience at Meltwater, spoke with the Women in Customer Success group about the customer journey and the most important aspects.
In this partner session with Censhare at CX Europe 2017, Rüdiger Pläster, Managing Director of ORT Group, shares insights on good customer experience. Detailing this on a recent client project, Rüdiger introduces the CX framework being used and points out what an ideal agile mindset is.
Stotra Media [a venture of Aalyshia Global LLP] is a new experienced integrated marketing and advertising agency which can also be aptly termed as a full service marketing agency in the realm of tech enabled, experiential, digital and interactive marketing. Our forte lies in the seamless convergence of consumer engagement offline, BTL, events, online, social media marketing, with a comprehensive range of integrated solutions that combine brand strategy, creativity, consumer insight, engagement, design and technology to deliver measurable results for your brand. Stotra Media is India’s leading integrated marketing agency and our services include event management, mobile application development, website design and development, experiential, digital, mobility and interactive marketing.
Have you ever wondered what it would be like to travel to an exotic location without getting on a plane? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing. It is the act of creating an experience where there is a resulting emotional connection to a brand, product or idea.
Explore more on this..!!
LeaP is a thought leadership marketing program specifically for professional services firms, guaranteed to generate quality leads within three months. It is delivered by an alliance of four firms, each a leading specialist in professional services marketing.
Why wearable tech, robotics, augmented reality companies need to stay away fr...Kapil Kanugo
Why technology branding for startups is more important than ever and what tech companies are currently doing wrong to convey their USP in a complicated jargon of words that common consumer either doestn understand or have no clue what to do with it
With the Marketing Canvas, you can describe, design, challenge and pivot your Marketing Strategy on ONE PAGE.
In the following slides, you will find a DO-IT-YOURSELF process for applying this methodology for your business (Startup, SME or Corporate companies).
Enjoy the process and don’t hesitate to comment, criticise or contribute.
Laurent (@lbouty, laurent@bouty.net)
Here is an edited view of a Keynote presentation I have given to a variety of Ad Agency senior management. The focus really to question their current model in the holding companies and to be a catalyst for discussion about changes required to better address the changing consumer landscape and their demands for us all to be "Customer Obsessed".
Lameen Witter | Marketing and innovationLameen Witter
Is it complicated to run an innovative company, or to hire a team of marketing experts that get your name out there?
The answer is easy: neither! In fact, if you ask leaders, they consider marketing and innovation as a pair of gears that work together to move your entrepreneurial success engine forward. Preferably, innovation works itself into the totality of your business culture, and as a result, it moves out into your product marketing strategy.
According to Lameen Witter, there needs to be a strong network between innovation and marketing.
Linda Källqvist, Director of Client Experience at Meltwater, spoke with the Women in Customer Success group about the customer journey and the most important aspects.
In this partner session with Censhare at CX Europe 2017, Rüdiger Pläster, Managing Director of ORT Group, shares insights on good customer experience. Detailing this on a recent client project, Rüdiger introduces the CX framework being used and points out what an ideal agile mindset is.
Stotra Media [a venture of Aalyshia Global LLP] is a new experienced integrated marketing and advertising agency which can also be aptly termed as a full service marketing agency in the realm of tech enabled, experiential, digital and interactive marketing. Our forte lies in the seamless convergence of consumer engagement offline, BTL, events, online, social media marketing, with a comprehensive range of integrated solutions that combine brand strategy, creativity, consumer insight, engagement, design and technology to deliver measurable results for your brand. Stotra Media is India’s leading integrated marketing agency and our services include event management, mobile application development, website design and development, experiential, digital, mobility and interactive marketing.
Have you ever wondered what it would be like to travel to an exotic location without getting on a plane? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing. It is the act of creating an experience where there is a resulting emotional connection to a brand, product or idea.
Explore more on this..!!
LeaP is a thought leadership marketing program specifically for professional services firms, guaranteed to generate quality leads within three months. It is delivered by an alliance of four firms, each a leading specialist in professional services marketing.
Why wearable tech, robotics, augmented reality companies need to stay away fr...Kapil Kanugo
Why technology branding for startups is more important than ever and what tech companies are currently doing wrong to convey their USP in a complicated jargon of words that common consumer either doestn understand or have no clue what to do with it
With the Marketing Canvas, you can describe, design, challenge and pivot your Marketing Strategy on ONE PAGE.
In the following slides, you will find a DO-IT-YOURSELF process for applying this methodology for your business (Startup, SME or Corporate companies).
Enjoy the process and don’t hesitate to comment, criticise or contribute.
Laurent (@lbouty, laurent@bouty.net)
– Health care reform
• Play or pay: final rules
• Employer reporting: final rules
• 90-day waiting period: final rules
• Other health care reform updates
– Executive compensation issues
Integrated_1
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior.
Neo niche integrated – inclusive growth based on the premise of ideasNeoNiche Integrated
While he got the opportunity to become a doctor, Prateek Kumar chose Hotel Management instead. Born eldest of three brothers in Ranchi, which used to be a sleepy little hamlet at the time, Prateek says, he was raised by his working class parents...
When a company puts human-centered design at the heart of its digital agenda, it can find new sources of value through technology. Here are five principles to embrace to achieve this new way of doing business: http://stratbz.to/vO0wq
Novaon Digital: Brand Experience Solution.
We digitally transform brand experience with technology and creativity.
Novaon Digital utilizes the power of Strategy, Technology Solutions and Creative Thinking to drive brand growth. Our inspiration comes from creating experiences that transform brands better, helping customers understand & appreciate your brand.
With 16 years of experience serving more than 200 customers of VNR500 and 600 professionals, Novaon Digital solves two issues in parallel: "Re-design Brand Experience and Re-invent Brand Growth" with a high level of quality assurance.
Currently, with positive recognition that is beyond clients’ expectation, we have been delivering services to many leading global and local brands in South East Asia market as following: Vinamilk, Panasonic, Hyundai, Toyota, Lexus, An Cuong, VP bank, Orion Vina, Micoem, Masterise… and many more.
Every business big or small is aware that they need to market to reach out to their target audience. However, the trick is knowing how you can split a marketing budget between traditional and online marketing. Then allocate the online portion among various channels.
Digital marketing is about having a presence of your brand or company where your customers are. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI.
For you, the thought of keeping up with the ever-changing digital marketing best practices of SEO, PPC, social media, content plan for blog posts, split testing Facebook ads, crafting email subject lines, and staying on top of the latest SEO tactics that keep Google happy, is overwhelming. I am here to support you in walking through these platforms profitably.
I understand that you might want to keep some social media or online marketing tasks in-house, and that’s totally cool with me, too! I am happy to be as hands on or hands off as needed. It’s never an ‘all or nothing’ scenario when you hire me.
The 2021 digital marketing playbook for the nightlife industry Jeremy Mays
Since the nightlife industry was decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive nightlife industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the nightlife industry to give you the tools and techniques to grow your brand.
MCB.DIGITAL is a strategic Digital business consultancy
Life and digital are no longer separate
We help clients succeed in a world increasingly digital
For a digital world, calls for digital business
Reimagining Life Through Digital
The digital marketing playbook for the hotel industry in 2021Jeremy Mays
Since the hotel and hospitality industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, hotels, small-boutiques and resorts and scrambling to fill rooms and cut their vacancy rates as much as possible.
We’ve built a digital marketing strategy playbook for the hotel industry to give you the tools and techniques to grow your brand.
Digital Transformation: Re-imagine from the outside Inaccenture
In today’s digital work, business success requires more customer-focused digital transformation. This presentation from Accenture Interactive looks at why and how businesses can act.
Read more: http://www.accenture.com/us-en/Pages/insight-digital-transformation.aspx
Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference.
External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)
I recently had the pleasure of attending my high school reunion, 22 years after leaving my school, I was meeting some of my batchmates after two decades, and apart from their balding pates, bulging paunches and graying hair, what struck me the most the realization that...
Branding for the future; delivery of simplicity in a complex worldNeoNiche Integrated
The 80s and 90s were the decades when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our clothes look whiter or how a particular Scooter brand was creating stronger images of stronger India.
Branding for the future from promise to action prateek n kumarNeoNiche Integrated
Branding for the future: from promise to action - Memories will always be created, what will change in future is the realm in which they will be created. While Lalitaji may be a part of our memory dispensing advice to a more informed audience as per their convenience on their smart devices, saying “Daag Acche Hai”...
Imagine a trip to watch your favorite sport with family and friends- The thrill and fun will be absolutely worth all the money you spend. This is exactly the reason why sports enthusiasts are ever so ready to shell out a good amount of money to watch their favorite player play.
Our country, India is by far one of the fastest growing economies in the world, hence there is a bright economic future that awaits us. Digital transformation is taking a front seat in our economy along with other modes of progression-The era of the computer-driven economy is here and it sure is pacing up.
Your mind might get overpowered with a number of thoughts when you think of organizing an event for your business. Is my business big enough to hold such an event? Will there be enough budgets? Where should I start?And many more…
In a distant village at the foot of 55Himalayas a farmer was walking through a mountain pass and found an eagle’s egg. He came back to his hut and put the egg in the barn to hatch with hen. The eagle egg hatched with the brood of chicks and grew up with them. All his life, the eagle did what the other chickens did, thinking he was a chicken too.
Today’s branding is a function of media fragmentation: Prateek Kumarrateek KumarNeoNiche Integrated
Experiential marketing company NeoNiche Integrated Solutions specialises in brand activation and consumer outreach programmes and has executed more than 500 campaigns till date.
Neo niche executes the gartner it infrastructure operations and data centre s...NeoNiche Integrated
Gartner, a global provider of independent and objective technology related research and advice, hosted the Gartner IT Infrastructure Operations and Data Center Summit on May 12 and 13 at the Renaissance Hotel in Mumbai.
From a railway carriage – by prateek n. kumar (md & ceo, neo niche integrated...NeoNiche Integrated
I woke up with a start, looked out of the window of my threetier compartment and was greeted by the familiar sights, smells and cacophony characteristic of almost any railway station in India. I asked a boy selling peanuts which station the train had halt
Creating meaningful experiences not campaigns :What does it takesNeoNiche Integrated
Lot has changed and lot will, not only for the Brands' but also for people and organizations working in the Experiential Marketing domain. Globalization and technology advancement is shaping the way we perceive and see things today like never before.
Prateek N Kumar tells SHALINI SAKSENA that consumers demand relevant information today. To tackle this, brand managers are using below the line advertising technique for more personalized messaging.
Google enterprise organizes google apps seminar event in indiaNeoNiche Integrated
Google Enterprise, the Google vertical that offers productivity solutions for businesses, organized Google Apps Seminar, which took place on May 14 in Mumbai and on May 16 in Bangalore. The event was organized by NeoNiche Integrated Solutions, which submitted a proposal for the event and won the account on merit basis.
Stakeholders’ equilibrium people that matter’ by prateek n. kumarNeoNiche Integrated
ot has changed and lot will, not only for the Clients' but also for people and organizations working in the Experiential Marketing Industry. Globalization and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and operational processes that just a decade ago reigned supreme, now look a little out of sync, when viewed through today's brand perspective.
NeoNiche executes tri-city launch event for Boehringer IngelheimNeoNiche Integrated
The theme of the launch events was ‘Change of Anti Coagulation-Unleash The Pradaxa Power'. The events witnessed a panel discussion followed by the launch of Pradaxa.
Mint organises fifth edition of the Banking Conclave -NeoNicheNeoNiche Integrated
Mint organised the fifth edition of the annual Banking Conclave which was held on Feb. 14 at Trident, Mumbai. The event was managed by NeoNiche Integrated Solutions.
To us successful event is not an event.
It is a susainable process that will build on its own success, long after it's over
A virtuous cycle of change.
But most of all, inspiring to recalibrate the YARDSTICK
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
1. NeoNiche
NeoNiche defines, designs and delivers tailor made experiential marketing solutions for its
Clients.
No comments
The Phenomenal 360 degree
marketing approach
NeoNiche Integrated Solutions Pvt. Ltd. 02:42 Event , Marketing , NeoNiche
90’s was an era of ‘one size fits all’ in the
brand marketing world, an ad across TV /
Radio / Print would ensure enough
traction from the audience for brands to
gain a sustainable market share.
Technology advancement and digitization
over the years have unlocked doors to
various channels to connect with your
customers in unbelievable, convenient
and flexible ways making the marketing
world flat. Customer todayis the king where he has the power to choose information
wherever, whenever and however he prefers to acquire.
It has become inevitable for brands to reach their customers across all the channels at all
point of time to understand, help and support customer needs especially when the brand
is comparatively new.
Here are few tips to involve the target audience without annoying them.
Analyze the most convenient medium for your TG
Have a right mix of marketing mediums.
Have a robust digital marketing plan.
Focus on Social media to interact, support and engage your audience.
Use SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for better
generated with http://html-2-pdf.com Page 1 of 5
2.
visibility of your brand
Mobile marketing is one the most effective tool for customer engagement.
Blogs is the most cost effective way to connect with the TG.
Participate in forums/online discussions
Create your own community platforms for like-minded audience.
Brands today need to adapt to this change by shifting from ‘one size fits all’ to more
‘custom made’ approach, after all today Its not what the brand wants to say, rather its what
the consumer wants to hear,
Amazon Web Services
conducts AWS In...
Leadership! What does it
mean
The Phenomenal 360
degree marketing...
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