Democrance is an insurtech startup that offers a no/low-code SaaS platform to enable insurers to launch new digital products and distribution channels quickly without integrating with core systems. The platform digitizes the insurance value chain and sales/distribution processes. It has served over 20 clients in 15+ countries. The document describes Democrance's value proposition and provides examples of its solutions for online sales, third-party distribution, and bancassurance partnerships. It also shares a case study of Democrance's work with Manulife Philippines to launch a hybrid digital distribution model in 3 months to target underserved customers.
3. 3
• Democrance is an international InsurTech start-up offering a no/low-code
SaaS platform to insurers, enabling them to launch new digital products
and distribution channels easily in 1-2 months, without affecting their core
systems, or any system integration required.
• Channels include online D2C, affinity partners (online and offline),
intermediary (banca/agent/broker). Both personal and commercial lines,
traditional insurance or micro-insurance.
• We serve Life and P&C insurers in 15+ countries, including Manulife, AXA,
MetLife, AIG, Tokio Marine and Zurich.
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Manulife Philippines’s business objective and pain points
• Launch affordable & simple digital insurance targeting underserved
population in Philippines as untapped market segment.
• Test a “hybrid digital distribution” model; their sales agents pitch to
prospect clients and the interested clients purchase policy with simple 3-step
journey on smartphone.
• Later, the agents will try upsell the higher-ticket traditional insurance to their
clients who purchased above simple product.
Business Objective
Pain Points
• Manulife Philippines’s core system was not capable to launch this use case
quickly.
10. How Democrance helped Manulife as Tech Enabler?
10
Design
Insurance
Product
System
design &
set-up
Product
Configuration
(backend)
Develop
CX journey
(front-end)
System
Integrations
UAT
&
Go-Live!
Before
After
11. 11
Solution & Impact
• Manulife could launch just in 3 months after signing partnership.
Speed to market
Innovative Hybrid Digital Distribution channel
• Launched “Manulife Shop”, which is the online D2C policy purchase journey
which Manulife sales agents can pitch
• With Agent ID code embedded, Manulife can track which agent sold to which
client, and the agent can do upsell/cross-sell later
• It became new powerful tool for Manulife agents to cultivate underserved
mass customer base with affordable insurance
• Conversion % of upsell/cross-sell has met Manulife’s business target
Impact
13. 13
Manulife Philippines’ Press Release referring to Democrance
https://www.manulife.com.ph/about-us/newsroom/latest-news/Filipinos_can_now_buy_insurance_online_through_Manulife_Shop.html
(Quote)
“Manulife Philippines is delighted to launch Manulife Shop
(https://manulife.com.ph/online-shop), a new digital platform to allow Filipinos to
purchase affordable insurance products online at their own convenience.
Manulife Shop offers annually renewable insurance products that empower customers to
choose their coverage based on their budget, with life protection coverage up to Php
1,000,000, subject to the terms and conditions of their procured insurance policy.
The platform was developed in partnership with Democrance, an award-winning international
insurtech start-up that digitizes distribution channels and insurance value chains for emerging
market segments through fast and secure solutions.”