Åbning - Branded Commerce '19 - Hosted by Creuna

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Åbningspræsentation af Kristoffer Okkels på konferencen Branded Commerce '19, som Creuna var værter for den 18/5-19. En indflyvning til fem grunde til, at Branded Commerce er mere aktuelt end nogensinde før.

Marketing

1. eCommerce stjæler andele
2. Alt (bliv)er point-of-sale
3. Kamp om den sidste kilometer
4. Klassiske brands under pres
5. Digitale vertikaler boomer
© Creuna

142 mia. DKK
~13% vækst
© Creuna
https://www.danskerhverv.dk/siteassets/mediafolder/downloads/politik-og-analyser/e-analysen---status-2018.pdf

eCommerces andel af det totale salg
© Creuna
2015 2016 2017 2018 2019 2020 2021
20%
18%
16%
14%
12%
10%
8%
6%
7,4%
8,6%
10,2%
11,9%
13,7%
15,5%
17,5%
https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/

No industry is failing
faster than retail.
Howard Yu, Professor at IMD
Harvard Business Review
© Creuna
”
https://hbr.org/2018/12/what-big-consumer-brands-can-do-to-compete-in-a-digital-economy

https://table.skift.com/2019/04/05/uber-eats-lands-at-torontos-pearson-airport/

https://techcrunch.com/2019/02/12/amazon-is-putting-its-delivery-lockers-at-coachella/

US supermarket
chain trials
driverless delivery
vehicles
STOP & SHOP
DELIVERY
https://robomart.co/

© Creuna
‘Små spillere’ har stjålet
15 mia. dollars i omsætning
fra store aktører i perioden
fra 2012 til 2017.
Boston Consulting Group
https://www.bcg.com/en-us/publications/2018/what-fastest-growing-consumer-packaged-goods-companies-do-differently.aspx

© Creuna
We bought brands
and thought they
would last forever…
Jorge Paulo Lemann
Co-Founder, 3G Capital
”
https://www.forbes.com/sites/antoinegara/2018/04/30/jorge-paulo-lemann-says-era-of-disruption-in-consumer-brands-caught-3g-capital-by-surprise/#7b7ed4451f9b

© Creuna
I’m a terrified
dinosaur
Jorge Paulo Lemann
Co-Founder, 3G Capital
”
https://www.forbes.com/sites/antoinegara/2018/04/30/jorge-paulo-lemann-says-era-of-disruption-in-consumer-brands-caught-3g-capital-by-surprise/#7b7ed4451f9b

$4 milliarder
i venturekapital til
nye D2C brands
© Creuna
https://medium.com/@sitararamesh/d2c-by-the-numbers-breaking-down-the-hype-into-dollars-and-cents-d5d74e807494

The brands that
understand and own the
fundamental interplay
between experiential and
transactional are winning.
Fab Dolan
Head of Marketing , Google Canada
© Creuna
“
https://www.shopify.com/enterprise/the-future-of-ecommerce

Both traditional retail and eCommerce
are undergoing tectonic shifts and will
eventually become one and will be
ruled by none other than the customer.
Tal Zvi Nathanel
CEO, Showfields
© Creuna
“
https://www.psfk.com/2019/05/op-ed-c-commerce-tal-nathanel.html

With the launch of the Apple Watch in April this year, consumers are now even more connected to the digit world. This gives brands an opportunity to market their products and services even more effectivity, being front of mind at all the decision points. But how can a brand use search in the wearable market and what does a wearable search strategy look like? This session will look to address some of the search engine implications of small technology and how to capitalise on the traffic opportunity.

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Source: http://www.imarketingsf.com Shenna Coleman Synergy Manager, NextPage Want to be on the leading edge of interactive marketing technology? Or, at least know how some major brands have increased response rates and revenue using various combinations of print and technology to truly make their message interactive? Then join us for this fun and interactive journey into technologies and manufacturing processes that include: • Augmented reality (AR) – cutting-edge technology that allows your collateral to come alive through the use of video, photos and/or sound • Quick Response (QR) Codes – scanable 2D bar code that redirects the user almost anywhere • Sun Sensitive Ink – See your message magically appear only when in direct sunlight • Advanced Thermographic Ink – A thick “coating” on your piece that disappears when touch by the human hand • Moisture Ink – messaging appears or disappears when the reader gets it wet …and more

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Infographic : Brands on Mobile Advertising Trends

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Also check our latest Infographic, Consumer Engagement On Mobile Ads : http://www.slideshare.net/inmobi/infographics-consumer-engagement-on-mobile-ads?source=twitter&medium=social&campaign=social-posts With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals? Should Brands concentrate more on tablets? In Brands on Mobile: Advertising Trends, we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium.

Digital onboarding

Brendan Abbott

Experian recently commissioned Forrester Consulting to conduct a study with 380 C-level and functional leaders across Europe, the Middle East and Africa at traditional bricks-and-mortar organisations. The resulting report (Winning in the customer era)1 focuses on the changing digital world, where customers are more powerful than ever before, and expectations are higher, influencing businesses to reconsider their business models. Nearly half of C-level respondents are worried about external competition, with 73% believing that traditional business models will disappear in the next five years due to digital transformation.

Creating a Winning Digital Stategy

Dave Chaffey

Clipperton Finance, a leading European corporate finance boutique serving the technology and media industries, has released a Newsletter concentrating on European e-commerce. Clipperton Finance has provided transaction services to European Technology and Media companies since its inception in 2003. Following the short-term fall-out of the financial crisis in mid-2008, we have observed a significant increase in investment activity in the European e-commerce space which shows no sign of abating. Investors are attracted to a segment with favorable macro-drivers, capital efficiency through early revenue generation and a thorough understanding of key performance metrics. The purpose of this report is to evaluate the trends that make this market so attractive, to understand the challenges for European e-commerce companies, and to explore some future developments. Companies featured in the newsletter include: Aramis, Avail Intelligence, MonShowRoom, Criteo, Tailor Store, Graze, Spartoo, Euroffice, Fizzback

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Understand the digital business landscape

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To survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business strategy. Yet the pioneers of the digital revolution, be they B2B or B2C firms, are driving increased revenues through a superior digital customer experience and are increasing efficiency and agility through digital operational excellence. This report outlines the driving forces behind digital business. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and data.

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Mobilize Your Customers Through the Purchasing Funnel

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We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want. Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible. With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales. You’ll learn easy ways to embrace mobile: Understand and know your customers Build trusted relationships via mobile Design relevant mobile marketing content Implement key rules to run efficient mobile marketing campaigns Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction Register now for this webinar – a must for any successful mobile marketing strategy! Moderator: Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto Live Webinar Date: January 16, 2014

Do u want to go e commerce?Imran Shah

E-commerce in fashion industry

Divante

E-commerce in fashion industry Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer. Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index. Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales. eCommerce Benchmark for the Fashion Industry: Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion. Conversion ratios in fashion retail. Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa. Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods; 290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs. Why choose Responsive Web Design?: U.S. Mobile Commerce Activities Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .

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Candy Group – Logistics & Supply Chain

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Candy has developed, over the years, strong partnership with third‐party logistics providers, that are in charge of managing the shipments from Candy’s plants to distribution centers. In recent years, the uncertainty of the market has increased, as the changes in mix and volumes of products have exploded. This causes constantly quite high error in the demand forecast for both volume and mix of products. In this case study we show 1. In which ways could the company better face the uncertainty in the demand and could prevent the demand forecast to worsen in the next years? 2. What other risks do you believe Candy could run into? (For instance, in relation to the large and global supply base?) 3. In which ways could the company face these risk

Building a more convenient future

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Åbning - Branded Commerce '19 - Hosted by Creuna

2. Convenience Experience

3. 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna

4. 142 mia. DKK ~13% vækst © Creuna https://www.danskerhverv.dk/siteassets/mediafolder/downloads/politik-og-analyser/e-analysen---status-2018.pdf

5. eCommerces andel af det totale salg © Creuna 2015 2016 2017 2018 2019 2020 2021 20% 18% 16% 14% 12% 10% 8% 6% 7,4% 8,6% 10,2% 11,9% 13,7% 15,5% 17,5% https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/

6. No industry is failing faster than retail. Howard Yu, Professor at IMD Harvard Business Review © Creuna ” https://hbr.org/2018/12/what-big-consumer-brands-can-do-to-compete-in-a-digital-economy

7. 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna

11. © Creuna

12.

13. 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna

14. https://table.skift.com/2019/04/05/uber-eats-lands-at-torontos-pearson-airport/

15. https://techcrunch.com/2019/02/12/amazon-is-putting-its-delivery-lockers-at-coachella/

16.

17. https://techcrunch.com/2019/02/12/amazon-is-putting-its-delivery-lockers-at-coachella/

18. https://techcrunch.com/2019/02/12/amazon-is-putting-its-delivery-lockers-at-coachella/

19. US supermarket chain trials driverless delivery vehicles STOP & SHOP DELIVERY https://robomart.co/

20.

21. 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna

22. © Creuna ‘Små spillere’ har stjålet 15 mia. dollars i omsætning fra store aktører i perioden fra 2012 til 2017. Boston Consulting Group https://www.bcg.com/en-us/publications/2018/what-fastest-growing-consumer-packaged-goods-companies-do-differently.aspx

23. © Creuna We bought brands and thought they would last forever… Jorge Paulo Lemann Co-Founder, 3G Capital ” https://www.forbes.com/sites/antoinegara/2018/04/30/jorge-paulo-lemann-says-era-of-disruption-in-consumer-brands-caught-3g-capital-by-surprise/#7b7ed4451f9b

24. © Creuna I’m a terrified dinosaur Jorge Paulo Lemann Co-Founder, 3G Capital ” https://www.forbes.com/sites/antoinegara/2018/04/30/jorge-paulo-lemann-says-era-of-disruption-in-consumer-brands-caught-3g-capital-by-surprise/#7b7ed4451f9b

25. 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna

26. $4 milliarder i venturekapital til nye D2C brands © Creuna https://medium.com/@sitararamesh/d2c-by-the-numbers-breaking-down-the-hype-into-dollars-and-cents-d5d74e807494

27. © Creuna

28. The brands that understand and own the fundamental interplay between experiential and transactional are winning. Fab Dolan Head of Marketing , Google Canada © Creuna “ https://www.shopify.com/enterprise/the-future-of-ecommerce

29. 1. eCommerce stjæler andele 2. Alt (bliv)er point-of-sale 3. Kamp om den sidste kilometer 4. Klassiske brands under pres 5. Digitale vertikaler boomer © Creuna

30. Both traditional retail and eCommerce are undergoing tectonic shifts and will eventually become one and will be ruled by none other than the customer. Tal Zvi Nathanel CEO, Showfields © Creuna “ https://www.psfk.com/2019/05/op-ed-c-commerce-tal-nathanel.html

Åbning - Branded Commerce '19 - Hosted by Creuna

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