Digital Transformation & Customer Digital Experience

DALIM TRENDS Webinar
How to Maximise the Value of your Brand with ES
Thursday February 3, 2016 4:00 PM - 4:30 PM CEST
The major driving force for the DAM software market is the augmented
consumption and emphasis on the digital media.
In this new digital jungle, brands are struggling and looking for easy to use tools
that will help them to:
Digital transformation and customer digital experience
ES at the heart of your strategy
Marketing automation

Presented by:
Frédéric Sanuy
Pre-Sales & Solutions Manager
@fsanuy

During the Webinar you may post
your questions in Live Chat Window
The Webinar will be recorded and
made available on www.dalim.com

Digital Transformation &
Customer Digital Experience

Thinking Bigger Picture
The new thinking says you have to start looking at the big
picture from the first day and you have to consider the impact
that these changes are going to have on the entire
organization.
You have to figure out how to grease the skids of creativity so
they don’t get slowed down by HR, legal, IT and by all the
systems and departments that have been put in place to protect
and limit these kinds of changes inside large organizations.
Digital Transformation &
Customer Digital Experience

Webinar DALIM TRENDS 2016© DALIM SOFTWARE GmbH
“…The successful
executives are able to
embrace change. This is a
very key point and it’s really
the most difficult thing about
this…”
Michael Krigsman
Source: 2014 Customer Communications Business
Survey, InfoTrends, 2014

“Companies that do this well are able to adopt a beginner’s mind set,
taking an approach of looking at things from a fresh perspective”
— Michael Krigsman, founder CXOTalk

3%
15%
15%
18%
18%
18%
18%
21%
25%
42%
49%
0% 10% 20% 30% 40% 50% 60%
Don’t know
Other
Improve marketing strategy
Improve data management
Leverage customer data to improve relevancy
Manage customer delivery, payment preferences
Improve mobile access
Increase paper turnoff rates
Security & compliance
Reduce costs
Improve customer experience
Source: 2014 Customer Communications Business
Survey, InfoTrends, 2014
Top 3 Priorities for the Next Year
relative to Critical Communications

The Buyer are everywhere
Experience is Everywhere

The Buyer is Everywhere
How often do you buy products using the following
shopping channels?
Brands have to
provide the same
content in multiple
channels
© Source: Global PwC 2015 Total Retail Survey

Forbes Insights & PwC Content Survey January 2016

“Digitization is changing consumers’
lives and hence their shopping behavior,
which affects the “moments of
truth,”the critical points when shoppers
make their choices.
Future Value Chain 2022:
Industry Initiatives Address Challenges of the Digital World and the Fight for Resources

“There's no longer a delineation
between how our guests live life
and how they shop; they just shop
whenever they have time. They
want to flow seamlessly across all
of our channels ... and we've got
to make that happen by having the
right underlying architecture.”
Casey Carl, Chief Strategy and Innovation Officer for Target

8-year stock performance of customer experience leaders vs.
Laggards vs. S&P 500 (2007-2014)
Customer Experience Leaders
Outperform the Market

Customer Experience
A great customer experience can deliver tremendous
strategic and economic value to a business, in a way that’s
difficult for competitors to replicate.
Higher revenues – due to better retention, less price sensitivity,
greater wallet share and positive word-o-mouth.
Lower expenses – due to reduced acquisition costs, fewer
complaints, and the less intense service requirements of happy,
loyal customers.

Packaging a Customer Experience ?

Packaging Challenges
increasing number of SKUs
more languages on each package
constantly changing regulations
What makes it so difficult ?
many actors supplying content
content supplied in many formats
manual copy and paste workflow
Managing Content for Packaging
AquaAqua
AquaAquaAquaAqua
Rose
Rose
AquaAquaAqua
Sparkling
AquaAquaAqua
Honey

Today’s Brand Challenges
How to go faster and more efficiently
control your packaging production
predictable brand colors
workflow automation
communicate and share
manage your assets
right Time

efﬁciency
+ +
More Personalisation, More Data
From traditional layout…

More File Formats, More Data efﬁciency

DAM: The System of RRecord
e-Commerce
Web-Content
Management
SocialMedia
PIM
MRM
ERP/ECM
Packaging
BRAND CONSISTENCY
Digital Asset Management
Digital Rights Management
Workflow Management
Powerful Search

Social
Engagement
Connectand engage
in social media
CDN
Speed Digital
Delivery
OVP
Deliver Streaming
Video
Optimization
Analyze, test,
and optimize
Mobile Middleware
Custom mobile
experiences
E-commerce
Conduct
Transactions
Community
Discussions
and profiles
Consumer Analytics
Collect and report
on behavior
Portals
Transact business
Page Layout
Develop Print materials
and packaging
Contact Center
Address customer
inquiries
BI Analytics PIM MDM ERP CRM
Marketing
Automation
Manage email and
social campaigns
WCM
Manage web content
and customer
experience
DAM / MAM
Manage images
and video
CONTENT & ENGAGEMENT MANAGEMENT
Social Email Website Mobile Print TV
Enterprise Data
MARKETING & SALES SERVICES

Webinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH
ES at the Heart of your Strategy
Digital Asset Management
Multi-Taxonomy & Metadata fields with Access Control
Business Workflow Mapping
Marketing Automation
Omni-channel 360 capabilities
Video support
Custom Brand Portal
Social Content Management
Content Integration

Integrate
Plugin
XML
Creative Suite
MIS
API
eCommerce
PIM
CMS
JDF

DAM and User Experience
Organize your content life cycle and manage your process
building in one tool to leverage your content for omnichannel

Intuitive user interface to streamline easily your content lifecycle
Design defines so much the experience

DIALOGUE Engine HTML5
Webiinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH
Keep control of your raw files

3D Visualizer - Augmented Reality

CHILI Publish - Online Editor
A powerful and flexible online engine integrated into ES

Project Smart View

Archive and restore assets
Archiving within P5

ES Desktop - Responsive Webgate

Webinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbHWebiinar DALIM TRENDS 2016 © DALIM SOFTWARE GmbH
How omni-channel content management
systems help your brands engage with
customers in more meaningful ways.
CMS is the Future of Content Marketing

What is Marketing automation ?
“At its best, marketing automation is software and tactics that
allow companies to buy and sell like Amazon – that is, to
nurture prospects with highly personalized, useful content that
helps convert prospects to customers and turn customers into
delighted customers. This type of marketing automation
typically generates significant new revenue for companies, and
provides an excellent return on the investment required.”
- Hubspot

Marketing automation or not ?
Highly personalized
Useful content
Delighted customers
New revenue
Excellent return
Marketing automation is definitely a buzzword at the moment and it’s
a great way to increase your productivity, but if you want it to work for
your business it really has to work in tandem with your overall
marketing strategy.

Measure consumption (tools such as Google Analytics, marketers
can prove when, where and how users are consuming the content
they’ve produced and generate a clear map in order to illustrate how
potential consumers are using your website.
Measure Shares (In-built metrics systems are an easy way to prove
social media generates tangible sales leads. By pairing these insights
with the consumption metrics you’ve already got installed, you’ll
instantly receive a clear picture of how social media users are
interacting with your website.)
Measure Sales (So long as your business website has an effective
customer relationship management system installed, you will be able
to develop a map of how users are interacting with your company’s
digital presence)
Content Marketing Generates ROI?
Rebecca Honnan

ADOPTION and MARKET
“…91% of the most
successful users
agree that marketing
automation is very
important to the
overall success of
their marketing
across channels. “–
Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)

Nearly 70% of businesses are using a marketing automation
platform (MAP) or currently implementing one.

Content marketing has been around for decades – but it’s constantly
evolving. But think content first !
New social media trends and analytics platforms emerge every day.
Bearing that in mind, it’s crucial to try and keep your company up to
speed
Conclusion

Upcoming Events
US DUO 2016
April 13-15, 2016
Henry Stewart DAM NY
May 5-6, 2016
EuroDUO 2016
May 29-30,2016
Drupa 2016
May 31 - June 10, 2016
Henry Stewart DAM Europe
June 28-29, 2016

Thank you!
Main Website: http://www.dalim.com
DAM Landing Page: http://mam.dalim.com
BRAND Landing Page: http://brands.dalim.com
SOFTPROOF Landing Page: http://softproof.dalim.com

WebinarFebruary 3
““Webinar: DALIM TRENDS - How to
Maximise the Value of your Brand with
ES”

Digital Transformation & Customer Digital Experience

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