Tænk mobilt fra starten


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Sæt mobilen i centrum og optimér samspillet mellem digitale kanaler.
De færreste tænker i dag mobilt fra starten, når de planlægger deres onlineaktitiveter eller bygger nye digitale services. Hør, hvorfor det er vigtigt, og hvordan du bedst betjener mobile brugere. Hør også, hvordan du får de mobile aktiviteter til at hænge naturligt sammen med andre digitale kanaler, og hvordan du optimerer samspillet mellem dem. Vi giver dig indsigt i, hvad de dygtigste har gjort, og så får du samtidig vores bedste råd til, hvordan du får succes.

V/Simon Kibsgård, Mobile Concept Developer

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Tænk mobilt fra starten

  1. 1. #morgenbriefingMorgenbriefing 15. November 2011Thinking MobileFirstSimon Kibsgård, Mobile Concept Manager
  2. 2. #morgenbriefingAgenda A bit about me and you Creuna’s raison dêtre in mobile business If not Mobile First, what are they doing? Mobile first by strategy and integrated channels Prospering with increasing customer engagement How to begin © Creuna
  3. 3. #morgenbriefingAbout me and you Simon Kibsgård, Mobile Concept Manager  Mobile consulting, expertise and solutions You  marketers, webmasters, project managers, product managers, business developers, web creatives © Creuna 3
  4. 4. #morgenbriefingAbout me and you Share your greatest mobile marketing challenge for 2012 Soon it’s time for New Year’s Resolutions Write it down or put it out there! #morgenbriefing © Creuna 4
  5. 5. #morgenbriefingCreuna’s raison dêtre in mobilebusiness © Creuna 5
  6. 6. #morgenbriefingIf not Mobile First, what are wedoing? Building solitary islands, rafts, satellites…And other things not connected. Creating inside out solutions because of stakeholder pressure Who will be responsible for the whole of your digital presence? © Creuna 6
  7. 7. #morgenbriefingWhat if you don’t care to much formobile? http://www.youtube.com/v/aXV-yaFmQNk © Creuna 7
  8. 8. #morgenbriefingMissing the opportunity to refocus © Creuna 8
  9. 9. #morgenbriefingMissing the opportunity to refocus © Creuna 9
  10. 10. #morgenbriefing© Creuna 10
  11. 11. #morgenbriefingMissing the opportunity to design fordevices © Creuna 11
  12. 12. #morgenbriefingMissing out on the technologyadvances © Creuna 12
  13. 13. #morgenbriefingMissing the opportunities ofsegmenting © Creuna 13
  14. 14. #morgenbriefingMissing media integration © Creuna 14
  15. 15. #morgenbriefingMissing data to know if it actuallywent that well Increased engagement with exisiting customers New customer reach Increased revenue New revenue Defaults … © Creuna 15
  16. 16. #morgenbriefingSimply missing the point! © Creuna 16
  17. 17. #morgenbriefingMobile first bystrategy andintegratedchannels 17
  18. 18. #morgenbriefingStrategies can be quite simple ”our strategy is to expand perceived value of and demand for our products through well thought digital solutions for any natural customer touch points. Always available to our customers through their preferred media” ”Our strategy is to become indispensable to our most loyal clients. By serving best in class loyalty products, customer engagement will increase securing long term revenue. We intend to outrun competition by staying ahead” © Creuna
  19. 19. #morgenbriefingCustomerExperienceManagementin integratedchannels 19
  20. 20. #morgenbriefing Search Research Get help Share Use FanDiscover Personalize Trust Compare Brand Engagement Advocate Purchase Decide Web Mobile Call center Direct Marketing Product © Creuna Website Store Social Partnerships
  21. 21. #morgenbriefingProspering withincreasingcustomerengagement 21
  22. 22. #morgenbriefingIncreasing engagement on a longerterm © Creuna 22
  23. 23. #morgenbriefingIncreasing engagement on a longerterm Web Mobile Call center Direct Marketing Product © Creuna 23 Website Store Social Partnerships
  24. 24. #morgenbriefingWhere to begin 24
  25. 25. #morgenbriefingWhere to begin Get research done: Identify your touch points for each individual target target groups Fascilitate a creative space: Identify room for extending engagement within existing touch points or creating new ones. Gain strategy ownership: Phrase your strategy and “sell it” to your organization Determine business cases: Even for the most short sighted roadmap, you need to compute ROIs Implement you strategy mobile first © Creuna 25
  26. 26. #morgenbriefing© Creuna 26
  27. 27. #morgenbriefingTake Aways Mobile holds the promise for real ROI through new and improved revenue streams. Target first movers first. A test can be inexpensive to implement but may serve you bad. Base your test on research to get it right(er) It’s all about loops: Customer Journeys, Testing, Improving You must rely on a business case © Creuna 27