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Kom hurtigt i gang med Design Thinking

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Creuna Briefing om Design Thinking. Præsenteret af UX Lead Nikolaj Borchorst og UX Consultant Pernille Grand.

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Kom hurtigt i gang med Design Thinking

  1. 1. Kom hurtigt i gang med Design Thinking Creuna Briefing Nikolaj GandrupBorchorst, UX Lead Pernille Grand, UX Consultant
  2. 2. © Creuna
  3. 3. Agenda © Creuna 1. What is Design Thinking & Why are we Talking About it? 2. Kickstart Empathetic Insights 3. Kickstart Prototyping by Sketching 4. (And a Few Words About Kickstarting testing) 5. SummingUp
  4. 4. © Creuna So WHAT IS..
  5. 5. © Creuna
  6. 6. © Creuna
  7. 7. “I Know one thing: That I know nothing”
  8. 8. PRAGMATIST PHILOSOPHY
  9. 9. WICKED PrOBLEMS
  10. 10. HUMAN CENTERED DESIGN
  11. 11. DON NORMAN
  12. 12. Participatory design
  13. 13. ?
  14. 14. What is Design Thinking? A Creunian Definition © Creuna “A mindset and process for solving complex problems, ultimately to create value for people in a world where old truths are constantly challenged”
  15. 15. © Creuna Action Reflection
  16. 16. © Creuna Analytical INTUITIVE
  17. 17. Kickstart empathetic insights How to and examples
  18. 18. © Creuna Action Reflection Design Design the user(s)
  19. 19. © Creuna
  20. 20. Det er i etnografi.. det vi gør i design etnografi er at vi tager en lille del af det- etnografisk inspireret Og når vi snakker design thinking er det det her vi kører på. vi behøver ikke negle det. og vi behøver heller ikkeekspter men have det i baghovedet er det der gør det godt. så jo bedredu kan det, jo bedreresultater får du Ethnographically inspired © Creuna
  21. 21. 5 misunderstandings that makes me look like this… © Creuna
  22. 22. It’s just a matter of common sense © Creuna #1
  23. 23. Being an insider qualifies me as a user © Creuna #2
  24. 24. Anything goes – no rules or systematic method © Creuna #3
  25. 25. It’s basically just chatting and reporting © Creuna #4
  26. 26. To find out what people do, just ask them – the patterns are there © Creuna #5
  27. 27. What, why, how, who, where, when? © Creuna
  28. 28. © Creuna
  29. 29. © Creuna
  30. 30. Habbits and vocabulary insights © Creuna
  31. 31. © Creuna Benchmarking
  32. 32. Hypotheses: • People think of main ingredients and it’s often a kind of meat • People adapt recipes for their own need • People don’t think of ingredients as specific as such • People group their ingredients automatically • People want concrete results as early as possible Empathize and define © Creuna
  33. 33. © Creuna
  34. 34. © Creuna …jeg vil lave aftensmad Bacon Champingnon Æg Kylligestykker Spinat Pasta Fisk Farsbrød Blomkål Squash
  35. 35. © Creuna
  36. 36. © Creuna • Habbits and tacit knowledge • Everyday, not staged • Behind the scenes • Documentation Insights
  37. 37. © Creuna
  38. 38. © Creuna
  39. 39. Kickstart prototyping BY Sketching!
  40. 40. The Problem With Photoshop & Wireframes.. © Creuna Good for documenting, not for exploring Focuses on single approach, not multiple options
  41. 41. Digital design tools like wireframes & Photoshop designs are great for documenting, but not for exploring. They tend to focus on one solution as opposed to exploring several possibilities. Plus, the tools get in the way of the output. The Problem With Photoshop & Wireframes.. © Creuna
  42. 42. Hey Heidegger! © Creuna
  43. 43. ..Let’s you quickly explore multiple solutions, without going into unnecessary detail and having to spend time mastering a digital tool. Remember to focus on the overall experience first and go into detail later. Don’t use a pencil, use a pen. Don’t correct – redo. This is about exploration as opposed to perfection. Sketching © Creuna
  44. 44. © Creuna Sketching @ LEGO
  45. 45. Kickstarting testing A few words about
  46. 46. Users on the streets (voxpop) Focus areas for ajustments Quick and dirty Take context into account Design verification insights © Creuna
  47. 47. © Creuna
  48. 48. Summing up
  49. 49. • What happens afterwards? • Which role does your output have in the overall project? • Is the scope too big or too small? • Is the team included and engaged? • Is the timing right? Considerations for success? © Creuna
  50. 50. Creuna’s Design Thinking Dogma © Creuna 1. Always involve real users (before, during, after)! 2. Always prototype different solutions! 3. Always test! THIS IS SCALABLE Fail Early. ACT. REFLECT. Did we get it exactly right?. Oh.. And this also scales
  51. 51. © Creuna
  52. 52. aarhus oslo copenhagen gothenburg stockholm helsinki oulu creuna.dk @creuna_dk #creuna THANKS Pernille Grand, UX Consultant Nikolaj Gandrup Borchorst,UX Lead

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