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Creuna trendspot 2013


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Creuna trendspot 2013

  1. 1. Yes, it’s all B2B oh!
  2. 2. Most of this is old stuff
  3. 3. Production, distribution and service come plug&play technology empowers buyers with information and toolsDigital services commoditizes physical products perfect insight in competitor pricing and policies Hiring & retention of talent is key as they carry their ideas with them
  4. 4. be real because Customers know everything Make sure, you make your customer the hero at his job. And don’t get him fired!!! Learn how your customer’s value chain work – and make sure you fit in Free up customers’ time instead of stealing it
  5. 5. Identify and build Customer focused digital services that differentiate vestas from competitors.
  6. 6. “more revenue and predictability” “loyal customers, new revenue and cost out
  7. 7. • • • • • • • •
  8. 8. a two-digit mill dkk investment that hit break-even in only eight months
  9. 9. Guided inspiration Effective ordering Training & product news inspiration inspiration Effective planning + spending
  10. 10. • • • • •
  11. 11. thanks